How Has The Alternative Data Market Size Evolved In Recent Years?
The alternative data market has seen considerable growth due to a variety of factors.
• The market size for alternative data has been on a rapid rise in the past few years. A leap from $6.7 billion in 2024 to $9.66 billion in 2025 is expected, indicating a compound annual growth rate (CAGR) of 44.1%.
This historic growth could be credited to factors such as the expansion of e-commerce, robust economic development in emerging markets, higher levels of internet connectivity, and the widened accessibility of mobile devices.
What Is The Forecast For The Alternative Data Market By 2029?
The alternative data market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipated to experience remarkable expansion in the forthcoming years, the alternative data market is predicted to reach a value of $36.29 billion in 2029, with a compound annual growth rate (CAGR) of 39.2%.
The projected expansion during this period is largely due to a rise in the number of smart cities, expanded internet access, heightened adoption of 5g networks, supportive government policies, and increasing interest in the stock market. Key trends for the projected period involve the integration of artificial intelligence (AI), forming alliances with research entities and established businesses, the launch of cutting-edge platforms, and investments in edge computing technologies.
What Are The Key Drivers Fueling Growth In The Alternative Data Market?
Expectations are high that the ongoing acceptance and integration of 5G networks will fuel the growth of the alternative data market in the coming times. The increased use of alternative data applications and services will be facilitated by 5G networks, paving the way for novel usage scenarios. Higher bandwidths provided by 5G will facilitate the transmission of a greater volume of data within a specific time frame, while the reduction in latency will ensure quicker data delivery. With their capability to extend improved coverage that accommodates numerous network topologies, these networks will also make data communication easier for alternative data. Furthermore, the surge in data traffic will be due to 5G, affecting not just smartphones but also devices powered by the Internet-of-Things (IoT). In 2024, Ericsson, a Swedish networking and telecommunications firm, predicted that the global adoption of 5G networks was skyrocketing, with roughly 300 networks already launched and an expected 40% coverage of the population outside mainland China by the end of 2023, with this figure forecasted to reach 80% by the end of 2029. This is anticipated to propel the demand for alternative data.
How Is The Globa Alternative Data Market Divided Into Key Segments?
The alternative data market covered in this report is segmented –
1) By Data Type: Credit And Debit card Transactions, Email Receipts, Geo-Location (Foot Traffic) Records, Mobile Application Usage, Satellite And Weather Data, Social And Sentiment Data, Web Scraped Data, Web traffic, Other Data Type.
2) By Industry: Automotive, BFSI, Energy, Industrial, IT And Telecommunications, Media And Entertainment, Real Estate And Construction, Retail, Transportation And Logistics, Other Industries.
Subsegments:
1) By Credit And Debit Card Transactions: Consumer Spending Patterns, Retail Sales Insights
2) By Email Receipts: Purchase Confirmation Data, Consumer Behavior Analysis
3) By Geo-Location (Foot Traffic) Records: Store Visit Analytics, Location-Based Insights
4) By Mobile Application Usage: App Engagement Metrics, User Behavior Analysis
5) By Satellite And Weather Data: Crop Monitoring, Environmental Analysis
6) By Social And Sentiment Data: Social Media Trends, Brand Sentiment Analysis
7) By Web Scraped Data: Competitor Pricing, Product Availability
8) By Web Traffic: Visitor Analytics, Traffic Sources
9) By Other Data Types: Transactional Data, Industry-Specific Data
Pre-Book The Alternative Data Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
What Trends Are Reshaping The Alternative Data Market?
Top companies within the world of alternative data are building strategic alliances as a way to improve integration of technology and extend their market influence. A strategic alliance typically embodies a shared relationship between two or more entities, pooling their resources, knowledge and energies to reach shared targets or objectives. For example, in May 2024, Exabel, an end-to-end platform based in Norway known for the management, analysis, visualization, and reformation of alternative data, collaborated with Datos, a company based in the US that offers anonymized, large scale and privacy protected clickstream data. The collaboration will result in integrating a vast clickstream dataset into Exabel’s alternative data platform, giving investors a means to assess consumer habits via web traffic trends. This joint venture will enhance the capacity of investment teams to relate web traffic information to essential performance indicators for companies, offering valuable insights for precise KPI predictions and fundamental examinations.
Who Are the Key Players in the Alternative Data Market?
Major companies operating in the alternative data market include:
• Ravenpack International SL
• 1010data. Inc
• Vortexa Ltd.
• Eagle Alpha Ltd.
• Audit Analytics,Thinknum Inc.
• Thasos Group
• Yewno. Inc.
• Advan Research Corporation
• Exante Data
• LLC.
• Eoitek
• Sam Technology
• WakeData
• Oracle
• Microsoft
• IBM
• SAP
• Plaxonic
• Teradata
• Amazon Web Services
• Quiver Quantitative
• S&P Global
• AlphaSense
• Kantar
• Quandl
• InfoTrie
• Running Alpha
• Unity
• Maxilect
• Accenture Analytics
• Tableau Software
• Deep Data Science
• Sigma Data Systems
• Preqin Ltd
What are the Regional Insights into the Alternative Data Market?
North America was the largest region in the alternative data market in 2024. The regions covered in the alternative data market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
