Alternative Data Market Report 2026

Alternative Data Market Overview

• Alternative Data market size has reached to $9.62 billion in 2025 • Expected to grow to $49.4 billion in 2030 at a compound annual growth rate (CAGR) of 38.4% • Growth Driver: 5G Networks As Catalysts For Growth In The Alternative Data Market • Market Trend: Strategic Collaborations And Acquisitions Driving Alternative Data Development • North America was the largest region in 2025.

What Is Covered Under Alternative Data Market?

Alternative data is characterized as non-traditional data that can give an indicator of a firm's future performance other than conventional sources such as corporate filings, analyst predictions, and management instructions. This information can be utilized in pre-trade investment evaluation as well as to assist investors in monitoring the health of a firm, industry, or nation. The main types of alternative data are credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data and web traffic. Credit card transaction data generates information about consumer purchases, allowing businesses to estimate future spending patterns. Organizations including small and medium-sized enterprises and large enterprises. It is implemented in various verticals such as automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation, and logistics.

What Is The Alternative Data Market Growth Forecast?

The alternative data market size is expected to see exponential growth in the next few years. It will grow to $49.4 billion in 2030 at a compound annual growth rate (CAGR) of 38.4%. The growth in the forecast period can be attributed to growing institutional adoption of alternative datasets, rising focus on real time financial intelligence, increasing integration with ai analytics platforms, expansion of data driven financial ecosystems, growing emphasis on competitive market intelligence. Major trends in the forecast period include growing use of non traditional data sources in financial decision making, increasing adoption of data driven investment insights, rising demand for real time business performance indicators, growing utilization of consumer and behavioral analytics data, increasing integration of alternative data into risk assessment models.

Global Alternative Data Market Segmentation

1) By Data Type: Credit And Debit Card Transactions, Email Receipts, Geo-Location (Foot Traffic) Records, Mobile Application Usage, Satellite And Weather Data, Social And Sentiment Data, Web Scraped Data, Web traffic, Other Data Type 2) By Function: Investment And Portfolio Management, Risk Management And Fraud Detection, Market Research And Consumer Insights, Pricing And Supply Chain Optimization, Competitive Intelligence, Product Development And Innovation, Regulatory Compliance And Reporting, Other Use Cases 2) By Industry: Automotive, BFSI, Energy, Industrial, IT And Telecommunications, Media And Entertainment, Real Estate And Construction, Retail, Transportation And Logistics, Other Industries Subsegments: 1) By Credit And Debit Card Transactions: Consumer Spending Patterns, Retail Sales Insights 2) By Email Receipts: Purchase Confirmation Data, Consumer Behavior Analysis 3) By Geo-Location (Foot Traffic) Records: Store Visit Analytics, Location-Based Insights 4) By Mobile Application Usage: App Engagement Metrics, User Behavior Analysis 5) By Satellite And Weather Data: Crop Monitoring, Environmental Analysis 6) By Social And Sentiment Data: Social Media Trends, Brand Sentiment Analysis 7) By Web Scraped Data: Competitor Pricing, Product Availability 8) By Web Traffic: Visitor Analytics, Traffic Sources 9) By Other Data Types: Transactional Data, Industry-Specific Data

What Is The Driver Of The Alternative Data Market?

The increasing adoption of 5G networks is expected to drive the alternative data market in the forecast period. 5G networks would accelerate the uptake of alternative data applications and services and enable new use cases. The increased bandwidth offered by 5G allows more data to be sent during a given period, and the lower latency allows data to reach its destination faster. These networks provide increased coverage which supports multiple network topologies allowing alternative data to communicate easily. 5G will also lead to an increase in data traffic, not only from smartphones but also from Internet-of-Things (IoT) enabled devices. For instance, in May 2024, according to Ericsson, a Sweden-based networking and telecommunications company, the adoption of 5G networks is accelerating globally, with approximately 300 networks launched and 5G population coverage outside mainland China reaching around 40% at the end of 2023, projected to rise to 80% by 2029. Thus driving demand for alternative data.

Key Players In The Global Alternative Data Market

Major companies operating in the alternative data market report are Ravenpack International SL, 1010data, Inc, Vortexa Ltd., Eagle Alpha Ltd., Audit Analytics,Thinknum Inc., Thasos Group, Yewno, Inc., Advan Research Corporation, Exante Data, LLC., Eoitek, Sam Technology, WakeData, Oracle, Microsoft, IBM, SAP, Plaxonic, Teradata, Amazon Web Services, Quiver Quantitative, S&P Global, AlphaSense, Kantar, Quandl, InfoTrie, Running Alpha, Unity, Maxilect, Accenture Analytics, Tableau Software, Deep Data Science, Sigma Data Systems, Preqin Ltd

Global Alternative Data Market Trends and Insights

Major companies operating in the alternative data market are adopting a strategic partnership approach to enhance technology integration and expand market reach. A strategic partnership typically refers to a collaborative relationship between two or more organizations where they combine their resources, expertise, and efforts to achieve common goals or objectives. For instance, in May 2024, Exabel, a Norway-based end-to-end platform for the organization, analysis, visualization, and transformation of alternative data, partnered with Datos, a US-based provider of anonymized, at-scale, privacy-compliant clickstream data, to integrate their comprehensive clickstream dataset into its alternative data platform, enabling investors to analyze consumer behavior through web traffic trends. This collaboration enhances the ability of investment teams to map web traffic data to key company performance indicators, providing actionable insights for more accurate KPI predictions and fundamental analysis.

What Are Latest Mergers And Acquisitions In The Alternative Data Market?

In July 2024, BlackRock Inc., a US-based investment company, acquired Preqin Ltd. for $3.2 billion. The acquisition aims to bolster BlackRock's alternatives investing platform by integrating Preqin's data and technology solutions. This move will enhance BlackRock's capabilities in private markets, meet the growing demand for private markets data and analytics, and create a unified platform that bridges public and private markets through standardized data, benchmarks, and analytics. Preqin Ltd is a UK-based provider of data solutions for alternative investments.

Regional Outlook

North America was the largest region in the alternative data market in 2025. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Alternative Data Market?

The alternative data market includes revenues earned by entities by providing services such as point-of-sale transactions, web site usage, mobile app or app store analytics, crowdsourcing, and obscure city hall records. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Alternative Data Market Report 2026?

The alternative data market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the alternative data industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.