What Has Driven the Historic Growth in the AI in Marketing Market?
The Artificial Intelligence In Marketing Market has seen a robust growth in recent years.
• The market size increased from $27.83 billion in 2024 to an impressive $35.54 billion in 2025, registering a CAGR of 27.7%.
This historic growth has been largely driven by several factors such as skills development and talent acquisition, data explosion leading to big data analytics, a focus on personalization and customer segmentation, predictive analytics and forecasting, and the shift towards marketing automation platforms.
What Will Drive the Projected AI in Marketing Market Growth?
The AI in marketing market is anticipated to see a phenomenal growth in the coming years.
• The market is projected to surge to a staggering $106.54 billion by 2029, expanding at a CAGR of 31.6%.
This escalating growth can be attributed to the increasing integration of AI in e-commerce, a focus on explainable AI and ethical marketing practices, greater adoption of AI for customer segmentation, advancements in image and video recognition, and the development of enhanced personalization strategies and advanced predictive analytics. Major trends in the forecast period include AI-enhanced customer journey mapping, real-time analytics for actionable insights, AI in email marketing optimization, emotion recognition and sentiment analysis, and visual search optimization.
What Are The Key Drivers Stimulating AI In Marketing Market Growth?
The increasing adoption of virtual assistants is propelling the growth of the artificial intelligence in marketing market. Virtual assistants are on-demand services via the internet or dedicated network. Amidst lockdowns due to the pandemic, small and medium-scale enterprises are streamlining their business models by adopting virtual assistants. As an example, in April 2022, an article published by ThriveMyWay projected chatbot ecommerce transactions to hit $112 billion by 2023. Such conversational technologies like virtual agents and chatbots could potentially save businesses up to 30% on customer support costs.
How Is the Artificial Intelligence In Marketing Market Segmented?
The artificial intelligence in marketing market covered in the report comprises of the following segments –
• By Technology: Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision
• By Offering: Hardware, Software, Services
• By Deployment Type: Cloud, On Premises
• By Application: Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales And marketing Automation, Analytics Platform, Other Applications
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What Emerging Trends are Influencing the AI in Marketing Market?
The advancement of technologies is seen as a rising trend in the AI in marketing market. For instance, in June 2024, Infosys, an India-based next-generation digital services and consulting company, launched Infosys Aster, a set of AI-enhanced marketing services, solutions, and platforms. This initiative makes for AI-driven marketing transformation by providing an integrated and real-time perspective across customers, brands, and channels, facilitating an increase in marketing Return on Investment (ROI).
Who Are The Major Players In The Artificial Intelligence In Marketing Market?
Significant companies operating in the AI in marketing market include:
• IBM Corporation
• Salesforce.com Inc.
• Amazon.com Inc.
• Facebook Inc.
• Oracle corporation
• Appier Inc.
• GumGum Inc.
• Heuritech SAS
• NetBase Quid Inc.
• Quantcast Corporation
Which Is The Dominant Region In The AI In Marketing Market?
In 2024, Asia-Pacific emerged as the largest region in the AI in marketing market. The report covers the Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa regions.
