The Augmented Reality (AR) Shopping Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Augmented Reality (AR) Shopping Market?
The Augmented Reality (AR) Shopping Global Market has shown significant growth over the years. The market size escalated from $6.11 billion in 2024 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 32.3% in 2025.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Augmented Reality (AR) Shopping Industry?
By 2029, the Augmented Reality (AR) Shopping market is projected to reach $24.54 billion, growing at a compound annual growth rate (CAGR) of 32.0%.
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What are the Key Growth Drivers Fueling the Augmented Reality (AR) Shopping Market?
The key drivers in the augmented reality (ar) shopping market are:
• Rise in spending power of millennial and Gen Z consumers
• Expansion of AI usage in AR shopping personalization
• Growing emphasis on sustainable shopping
• Increased penetration of smartphones and direct-to-consumer retail channels
Global Market Segmentation: Identifying Major Augmented Reality (AR) Shopping Industry Segments
The augmented reality (AR) shopping market covered in this report is segmented –
1) By Offering: Hardware, Software, Services
2) By AR Technology: Marker-Based AR, Markerless AR
3) By Application: Automotive, Home Goods And Furniture, Beauty And Cosmetics, Apparel Fittings, Grocery Shopping, Footwear, Other Applications
4) By End Use: Retail And In-Store, E-Commerce And Out of Store
Subsegments:
1) By Hardware: Augmented Reality Smart Glasses, Augmented Reality Head-Mounted Displays, Augmented Reality-Enabled Smartphones And Tablets, Augmented Reality Mirrors And Kiosks, Augmented Reality Sensors And Cameras
2) By Software: Augmented Reality Shopping Applications, Artificial Intelligence-Powered Virtual Try-On Solutions, Augmented Reality-Powered Product Visualization Tools, Web-Based Augmented Reality Shopping Platforms, Augmented Reality Content Creation And Management Software
3) By Services: Augmented Reality Integration And Deployment Services, Augmented Reality Shopping Experience Consulting, Custom Augmented Reality Application Development, Maintenance And Support Services For AR Solutions, Augmented Reality Marketing And Advertising Solutions
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What are the emerging Trends Shaping the Future of the Augmented Reality (AR) Shopping Market?
The key trends in the augmented reality (ar) shopping market are:
• Partnerships between tech firms and retail brands are becoming a major trend in the future of the AR shopping market.
• The integration of augmented reality into e-commerce platforms is an emerging trend.
• Development of AR glasses for hands-free shopping is shaping the future of AR shopping.
• The introduction of gamification in augmented reality shopping and creation of 3D product catalogs with AR are other key trends.
Who Are the Top Competitors & Leading Players in the Augmented Reality (AR) Shopping Market?
Major players in the augmented reality (ar) shopping market are:
• Amazon.com Inc.
• Apple Inc.
• Google LLC
• Microsoft Corporation
• Meta Platforms Inc.
• Inter Ikea Systems BV
• Qualcomm Technologies, Inc.
• Wayfair Inc.
• Seiko Epson Corporation
• Burberry Group Plc
• PTC Inc.
• Converse Inc.
• Warby Parker Inc.
• Houzz Inc.
• Magic Leap Inc.
• Rebecca Minkoff LLC
• StayinFront Inc.
• 3D Cloud by Marxent (Marxent Labs LLC)
• Blippar Ltd.
• Vuzix Corporation
• Wikitude GmbH
• Holition Ltd.
• ViewAR GmbH
• Zugara Inc.
• Imaginate Technologies
Regional Dominance: Which Area Leads the Global Template Market?
North America was the largest region in the augmented reality (AR) shopping market in 2024
