The batter and breader premixes market has seen considerable growth due to a variety of factors.
• The market size of batter and breader premixes has witnessed robust growth in the recent past. The market, which stands at $2.65 billion in 2024, is projected to expand to $2.84 billion in 2025, representing a compound annual growth rate (CAGR) of 6.9%.
This significant growth during the historic period is the result of several factors, including the booming fast food industry, an increase in quick service restaurants, higher consumer expenditure, the global influence on local cuisines, the widening of food retail networks, and concerns surrounding food safety.
The batter and breader premixes market is expected to maintain its strong growth trajectory in upcoming years.
• In the future years, the market size of batter and breader premixes is projected to experience robust growth. The market is anticipated to reach $3.69 billion by 2029, with a compound annual growth rate (CAGR) of 6.8%.
Factors contributing to the growth in the forecast period include demand for plant-based substitutes, emphasis on local and ethnic tastes, eco-friendly practices, preference for gluten-free options, local and regional production, and regulatory conditions. Prominent trends for the forecast period involve innovation in worldwide flavors, products with clean labels, advancements in processing technologies, customization to cater to different dietary preferences, and direct sales to consumers.
The surge in worldwide consumption of packaged meat products is anticipated to fuel the growth of the batter and breader premixes market. With an increase in the average disposable income of consumers, the demand for meat has seen a rise. In developed areas such as North America and Europe, there's a noticeable uptick in the consumption of packaged meat products. For example, the statistics from the Department for Environment Food & Rural Affairs, UK government, in February 2024, revealed that the total meat production in 2022 was 4.2 million tonnes, an increase by 18% compared to the last decade. Moreover, there's an upswing in red meat production and lamb/mutton records the highest growth at 2.9%. Consequently, the increasing consumption of packaged meat products is encouraging the market expansion.
The batter and breader premixes market covered in this report is segmented –
1) By Batter Type: Adhesion Batter, Tempura Batter, Beer Batter, Thick Batter, Customized Batter
2) By Breader Type: Crums And Flakes, Flour And Starch
3) By Crop Type: Cereals And Grains, Oilseeds And Pulses, Fruits And Vegetables, Other Crops
4) By Batter Application: Meat, Seafood, Vegetables, Other Batter Applications
Subsegments:
1) By Adhesion Batter: Flour-Based Adhesion Batter, Starch-Based Adhesion Batter
2) By Tempura Batter: Light Tempura Batter, Traditional Tempura Batter
3) By Beer Batter: Light Beer Batter, Dark Beer Batter
4) By Thick Batter: Standard Thick Batter, Specialty Thick Batter
5) By Customized Batter: Gluten-Free Customized Batter, Organic Customized Batter, Flavor-Infused Customized Batter
Companies leading in the field of batter and breader premixes are constantly evolving and improving, focusing mainly on developing Batter 2.0 and using innovative packaging methods. One such method includes resealable packaging, a container or bag design that may be sealed and unsealed multiple times, ensuring the contents remain fresh. In an attempt to cultivate a competitive edge, in July 2023, iD Fresh Food, a company based in India, introduced the improved version of its product - iD Squeeze & Fry Vada Batter 2.0. This forward-thinking packaging design allows customers to effortlessly mix masalas or condiments with the vada batter, with the enhanced spout designed to provide optimal flow and prevent stickiness. The addition of a transparent window also provides an easy way to check the mixed masala.
Major companies operating in the batter and breader premixes market include:
• Cargill Incorporated
• Archer Daniels Midland Company
• Bunge Limited
• Associated British Foods plc
• BRF Ingredients S.A.
• Ajinomoto Co. Inc.
• Kerry Group plc
• Ingredion Incorporated
• McCormick & Company Incorporated
• Showa Sangyo Co. Ltd.
• Kyoei Food Co. Ltd.
• Newly Weds Foods Inc.
• Blendex Company
• Solina S.A.
• Bowman Ingredients Inc.
• House-Autry Mills Inc.
• Bailey International LLC
• Breading & Coating Ltd
• Thai Nisshin Technomic Co. Ltd.
• Pt. Primera Panca Dwima
• BRATA Productions GmbH
• Arcadia Foods Limited
• Xiamen Uprisingstar Foodstuffs Co. Ltd.
• Zhuhai Yitong Industrial Co. Ltd.
North America was the largest region in the batter and breader premixes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the batter and breader premixes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.