The blueberries market has seen considerable growth due to a variety of factors.
• The blueberries market has experienced significant growth in recent years, expected to increase from $9.25 billion in 2024 to $9.82 billion in 2025 at a CAGR of 6.2%.
The historical growth is driven by growing health awareness among consumers, expanded blueberry cultivation, rising demand from the food processing industry, the popularity of blueberry-based products, and the increasing demand for blueberry-based desserts.
The blueberries market is expected to maintain its strong growth trajectory in upcoming years.
• The blueberries market is expected to grow significantly, reaching $12.38 billion by 2029 at a CAGR of 6.0%.
This growth is driven by the shift toward sustainable farming, changing dietary habits favoring plant-based foods, regulatory changes, the use of blueberries in functional foods and beverages, and climate change influencing cultivation patterns. Key trends include a focus on value-added blueberry products, the emergence of premium varieties, blockchain adoption for supply chain transparency, customization for specific consumer groups, and collaborations between growers and chefs for culinary innovation.
The increasing consumption of healthy beverages is expected to boost the blueberries market. Blueberries, known for their nutritional value and antioxidant properties, are commonly used in healthy beverages like smoothies, juices, and teas. A report by Agriculture and Agri Food Canada projected that the health and wellness beverage market in India would grow to $5.9 billion by 2026, further supporting the demand for blueberries.
The blueberries market covered in this report is segmented –
1) By Type: Frozen Blueberry, Dried Blueberry, Blueberry Juice Concentrate, Blueberry Puree, Other Types
2) By Distribution Channel: Super Markets, Convenience Stores, Online Channels, Other Distribution Channels
3) By End-User: Business To Business (B2B), Sauces And Dressings, Bakery And Confectionery, Snacks And Savory Products, Ice Creams, Beverages, Other End-Users
Subsegments:
1) By Frozen Blueberry: Individually Quick Frozen (Iqf) Blueberries, Bulk Frozen Blueberries, Organic Frozen Blueberries
2) By Dried Blueberry: Dehydrated Blueberries, Freeze-Dried Blueberries, Sun-Dried Blueberries
3) By Blueberry Juice Concentrate: Organic Blueberry Juice Concentrate, Conventional Blueberry Juice Concentrate
4) By Blueberry Puree: Organic Blueberry Puree, Conventional Blueberry Puree, Smoothie-Grade Blueberry Puree
5) By Other Types: Canned Blueberries, Blueberry Extract, Blueberry Powder
Companies in the blueberry market are developing new high-quality cultivars to meet consumer demand for flavor and productivity. For instance, in February 2024, Inka's Berries, a Peru-based blueberry producer, launched the Abril Blue+ and Alessia Blue+ varieties, which offer enhanced flavor, resilience, and a longer shelf life, aiming to address market needs and climate challenges.
Major companies operating in the blueberries market are:
• Nestle S.A
• United Natural Foods Inc.
• The Kraft Heinz Company
• General Mills Inc.
• WK Kellogg Co
• Conagra Brands Inc.
• The Hershey Company
• Campbell Soup Company
• Dole plc
• Ingredion Incorporated
• J.R. Simplot Co.
• Fresh Del Monte Produce Inc.
• AGRANA Beteiligungs AG
• Döhler GmbH
• The Hain Celestial Group Inc.
• Seneca Foods Corporation
• Ardo NV
• Sensient Technologies
• Hortifrut
• SunOpta Inc.
• Earthbound Farm
• Naturex
• Driscoll's Inc.
• Scenic Fruit Company
• Bio-Botanica Inc.
• Harbin Gaotai Food Co. Ltd.
• Sun World International LLC
• FutureCeuticals
North America was the largest region in the blueberries market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the blueberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.