The curling irons market has seen considerable growth due to a variety of factors.
• The market for curling irons has seen robust growth in the past few years. It is projected to rise from $4.09 billion in 2024 to $4.4 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 7.7%.
The substantial growth observed in the historic period is due to factors such as fashion trends, celebrity endorsements, and heightened consumer awareness.
The curling irons market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of curling irons is projected to experience substantial growth in the coming years, reaching a valuation of $6.45 billion in 2029 with a compound annual growth rate (CAGR) of 10.0%.
The surge expected in the forecast period can be linked to the boom in e-commerce, environmental factors, and hike in online sales. Dominant trends projected for this period encompass the incorporation of smart technology, use of sustainable materials, customization and adaptability, collaborations with online influencers, compact and portable designs, incorporation with hair care technology, and diversity in product offerings.
The escalating demand for hair care products is predicted to stimulate the development of the curling irons market in future. Hair care items are those used to keep the hair neat and tidy in appearance. Curling irons facilitate grooming by a variety of means, such as curling the hair, straightening it, or heating it for easier styling. For example, POSSolutions, an Australian company specializing in point of sale software, reported in August 2023 that Australian women collectively spend an astonishing $15 billion on grooming products annually, and men are not far behind, spending a significant $7 billion. Consequently, this rising demand for hair care products is fuelling the growth of the curling irons market.
The curling irons market covered in this report is segmented –
1) By Product Type: Curling Tongs, Curling Wands, Other Products
2) By Technology: Corded, Cordless, Hybrid
3) By Application: Household, Commercial
4) By Distribution Channel: Hyper markets Or Super markets, Convenience Stores, Specialty Stores, Discount Stores, Independent Small Stores, Multi-Brand Stores, Online Retailers, Other Channels
Subsegments:
1) By Curling Tongs: Clip Curling Tongs, Automatic Curling Tongs
2) By Curling Wands: Classic Curling Wands, Adjustable Curling Wands
3) By Other Products: Multi-Styler Tools, Travel-Sized Curling Irons
One notable trend rising in prominence in the curling iron market is product innovation. Dominant businesses in this market are designing fresh products as part of their strategy to solidify their market presence. Illustratively, Dyson Ltd., a British technology firm engaged in the curling iron market, introduced the Dyson Airwrap Next Generation, a multi-styler, in June 2022. This Dyson Airwrap model boasts of a distinctive feature known as the Coanda effect, enabling users to style their hair without excessively heating it.
Major companies operating in the curling irons market include:
• Koninklijke Philips N. V.
• Conair Corporation
• Helen of Troy Limited
• Spectrum Brands Inc.
• Revlon Inc.
• Lunata Beauty
• Geloon
• Panasonic Corporation
• Remington Products Company LLC
• Sultra Corporation
• TESCOM Corporation
• VAV Professional Hair Care
• BaBylissPRO
• Bed Head
• Hot Tools
• InStyler
• John Paul Mitchell Systems
• Jose Eber
• Kiss Products Inc.
• L'ange Hair LLC
• NuMe Products Inc.
• Paul Mitchell
• Rusk Hair
• SalonTech
• T3 Micro
• Xtava LLC
• Hot Tools Professional
North America was the largest region in the curling irons market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the curling irons market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa