How Has the Digital Personalized Nutrition Market Evolved Historically and What is its Current Size?
The digital personalized nutrition market has seen considerable growth due to a variety of factors.
• The expansion of the digital personalized nutrition market has been remarkable in the past couple of years. The market valuation is projected to increase from $0.75 billion in 2024 to $0.91 billion by 2025, growing at a compound annual growth rate (CAGR) of 21.1%.
Several factors such as the advent of wearable technology, the escalation in numerous health conditions, increasing elderly population, surge in interest for obtaining nutritional advice, and an increase in disposable income, have contributed to the impressive growth during the historical period.
What Is The Projected Growth Of The Digital Personalized Nutrition Template Market?
The digital personalized nutrition market is expected to maintain its strong growth trajectory in upcoming years.
• Expect a surge in the digital personalized nutrition market size in the upcoming years. The market is slated to reach $1.93 billion by 2029 with a compound annual growth rate (CAGR) of 20.7%.
The forecasted development can be credited to increasing demand for retained nutrition products, enhanced smartphone and health app use, growing consumer health mindfulness, a rise in inclination towards a healthier lifestyle, and an uptick in consumer desire for superior food quality. Key trends for the forecast period encompass technological strides, product innovation, the rise of startup culture harnessing online personalized nutrition services, and advancement in health tracking applications.
What Are The Key Drivers Fueling Growth In The Digital Personalized Nutrition Market?
The rising prevalence of diseases related to lifestyle choices is projected to fuel the expansion of the digital personalized nutrition market. Lifestyle diseases refer to health problems mostly incited or worsened by a person's lifestyle habits and behaviors, rather than infections or only genetic factors. Such diseases typically correlate with elements like dietary habits, level of physical activity, tobacco use, alcohol intake, and stress levels. The lifestyle diseases in question include heart disease, diabetes, obesity, among others. The prevalence of such diseases can be attributed to factors like modernization, urbanization, sedentary lifestyles, poor nutritional choices, excessive consumption of processed foods, and increased stress levels. Digital personalized nutrition offers a tool to manage these diseases by offering custom dietary advice based on each individual's distinct health data. This can enhance nutrition, encourage healthier habits, and decrease the risk or severity of conditions such as diabetes, obesity, and heart disease. For instance, the International Diabetes Federation, a US-based global organization, reported that about 537 million adults (aged 20-79) had diabetes in 2024, a number expected to climb to 643 million by 2030 and 783 million by 2045. As such, the escalating prevalence of lifestyle diseases is a key driver of the growth of the digital personalized nutrition market.
What Are The Principal Market Segments In The Global Digital Personalized Nutrition Industry?
The digital personalized nutritionmarket covered in this report is segmented –
1) By Purchase Model: Subscription, One Time Purchase
2) By Application: Generic Health And Fitness, Disease Based, Sports Nutrition
3) By End-User: Direct Consumers, Wellness And Fitness Centers, Hospitals And Clinics, Institutions
Subsegments:
1) By Subscription: Monthly Subscription Plans, Quarterly Subscription Plans, Annual Subscription Plans, Personalized Meal Plans Subscription, Nutritional Supplement Subscription, AI-Based Subscription Nutrition Services
2) By One-Time Purchase: Single Purchase of Personalized Nutrition Plans, One-Time Purchase Of Nutritional Supplements, Custom Meal Kit Purchases, One-Time Purchase Of Nutritional Assessments, Single Purchase of DNA Or Blood Testing Kits For Nutrition
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How Are New Trends Impacting The Size Of The Digital Personalized Nutrition Market?
Prominent businesses in the digital personalized nutrition market are centralizing their efforts on tech advancements, such as AI-powered nutrition systems, to provide precise, customized dietary advice, boost user engagement, and enhance health results for people with lifestyle-related illnesses. Artificial Intelligence-driven nutrition platforms leverage AI to scrutinize individual health data to develop personalized nutrition strategies for ultimate health. As an illustration, in December 2023, a United States-based organization known for its expertise in health and wellness technologies, Helo Corp, introduced Nutramatic, an AI-enabled personalized nutrition service. Nutramatic delivers a customized diet plan, encompassing comprehensive health evaluations, ongoing dietary suggestions, and compatibility with wearable gadgets. It is also equipped with real-time health metric monitoring and adaptive advice features to improve user well-being.
Who Are the Key Players In The Digital Personalized Nutrition Market?
Major companies operating in the digital personalized nutrition market are:
• Noom Inc.
• 23andMe Holding Co.
• MyFitnessPal Inc.
• DayTwo Inc.
• Nutrisense Inc.
• Viome Life Sciences Inc.
• Lumen Technologies Inc
• Healthifyme Wellness Products and Services Private Limited
• Nutrium
• Habit LLC
• Levels Health Inc.
• Lifesum AB
• Second Nature Healthy Habits Ltd
• InsideTracker
• BiogeniQ Inc.
• CircleDNA
• Persona Nutrition
• Nutrigenomix Inc.
• Rootine
• Caligenix Inc.
• GenoPalate Inc.
• Culina Health Inc.
• Baze Labs GmbH
• Foodvisor
What Are The Regional Insights Into The Digital Personalized Nutrition Market?
North America was the largest region in the digital personalized nutrition market in 2024. The regions covered in the digital personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
