Digital Personalized Nutrition Market Report 2026

Digital Personalized Nutrition Market Overview

• Digital Personalized Nutrition market size has reached to $0.91 billion in 2025 • Expected to grow to $2.32 billion in 2030 at a compound annual growth rate (CAGR) of 20.6% • Growth Driver: Rising Lifestyle Diseases Drive Growth In The Digital Personalized Nutrition Market • Market Trend: AI-Driven Platforms Revolutionize Digital Personalized Nutrition With Real-Time Health Monitoring • North America was the largest region in 2025.

What Is Covered Under Digital Personalized Nutrition Market?

Digital personalized nutrition refers to a tailored approach to dietary recommendations and meal planning that leverages digital technology and data analytics. It uses individual-specific information, such as genetic data, health metrics, lifestyle habits, and personal preferences, to create customized nutrition plans. Digital personalized nutrition aims to optimize individual health and wellness by providing tailored dietary guidance that is more effective than generalized recommendations. The main purchase models in the digital personalized nutrition market are subscription and one time purchase. A subscription model of digital personalized nutrition refers to a recurring service where customers pay a regular fee (monthly, quarterly, or annually) to receive ongoing access to personalized nutrition plans, dietary recommendations, and continuous support through digital platforms. The various applications include generic health and fitness, disease based, and sports nutrition, and several end-users including direct consumers, wellness and fitness centers, hospitals and clinics, and institutions.

What Is The Digital Personalized Nutrition Market Growth Forecast?

The digital personalized nutrition market size is expected to see exponential growth in the next few years. It will grow to $2.32 billion in 2030 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to increasing integration of ai and data analytics in nutrition, rising demand for disease-specific diet solutions, expansion of direct-to-consumer health services, growing partnerships with healthcare providers, increasing focus on long-term wellness optimization. Major trends in the forecast period include increasing adoption of AI-driven nutrition recommendation platforms, rising use of genetic and microbiome data in diet planning, growing demand for subscription-based personalized nutrition services, expansion of mobile nutrition tracking applications, enhanced focus on preventive health and wellness.

Global Digital Personalized Nutrition Market Segmentation

1) By Purchase Model: Subscription, One Time Purchase 2) By Application: Generic Health And Fitness, Disease Based, Sports Nutrition 3) By End-User: Direct Consumers, Wellness And Fitness Centers, Hospitals And Clinics, Institutions Subsegments: 1) By Subscription: Monthly Subscription Plans, Quarterly Subscription Plans, Annual Subscription Plans, Personalized Meal Plans Subscription, Nutritional Supplement Subscription, AI-Based Subscription Nutrition Services 2) By One-Time Purchase: Single Purchase of Personalized Nutrition Plans, One-Time Purchase Of Nutritional Supplements, Custom Meal Kit Purchases, One-Time Purchase Of Nutritional Assessments, Single Purchase of DNA Or Blood Testing Kits For Nutrition

What Is The Driver Of The Digital Personalized Nutrition Market?

The increasing incidence of lifestyle diseases is expected to propel the growth of the digital personalized nutrition market going forward. Lifestyle diseases are health conditions primarily caused or exacerbated by an individual's lifestyle choices and behaviors rather than by infections or genetic factors alone. These diseases are often related to factors such as diet, physical activity, smoking, alcohol consumption, and stress. The various lifestyle diseases involved are heart disease, diabetes, obesity, and more. The incidence of lifestyle diseases is due to modernization, urbanization, sedentary lifestyles, poor diet, increased consumption of processed foods, and higher levels of stress. Digital personalized nutrition helps manage lifestyle diseases by providing tailored dietary recommendations based on an individual's unique health data, which can improve nutrition, support healthier habits, and reduce the risk or severity of conditions like diabetes, obesity, and cardiovascular disease. For instance, in 2024, according to the International Diabetes Federation, a US-based umbrella organization, approximately 537 million adults (20-79 years) were living with diabetes in the world, which is projected to rise to 643 million by 2030 and 783 million by 2045. Therefore, the increasing incidence of lifestyle diseases is driving the growth of the digital personalized nutrition industry.

Key Players In The Global Digital Personalized Nutrition Market

Major companies operating in the digital personalized nutrition market are Noom Inc., 23andMe Holding Co., MyFitnessPal Inc., DayTwo Inc., Nutrisense Inc., Viome Life Sciences Inc., Lumen Technologies Inc, Healthifyme Wellness Products and Services Private Limited, Nutrium, Habit LLC, Levels Health Inc., Lifesum AB, Second Nature Healthy Habits Ltd, InsideTracker, BiogeniQ Inc., CircleDNA, Persona Nutrition, Nutrigenomix Inc., Rootine, Caligenix Inc., GenoPalate Inc., Culina Health Inc., Baze Labs GmbH, Foodvisor

Global Digital Personalized Nutrition Market Trends and Insights

Major companies operating in the digital personalized nutrition market are focusing on technological advancements such as AI-driven nutrition platforms to deliver more accurate, personalized dietary recommendations, enhance user engagement, and improve health outcomes for individuals with lifestyle-related diseases. AI-driven nutrition platforms use artificial intelligence to analyze individual health data and create personalized nutrition plans for optimized health. For instance, in December 2023, Helo Corp, a US-based company specializing in health and wellness technologies, launched Nutramatic, an AI-powered personalized nutrition service. Nutramatic offers a tailored diet plan based on comprehensive health assessments, continuous dietary recommendations, and integration with wearable devices. The platform also features real-time monitoring of health metrics and adaptive recommendations to enhance user wellness.

What Are Latest Mergers And Acquisitions In The Digital Personalized Nutrition Market?

In November 2023, Viome Life Sciences, a US-based company that offers customized dietary recommendations based on advanced health and microbiome insights, acquired Naring Health for an undisclosed amount. This acquisition will enhance Viome's ability to offer more comprehensive and tailored nutrition solutions, leveraging Naring Health's expertise and technology. Naring Health is a US-based digital health and wellness company that delivers personalized clinical and molecular data for informed decision-making.

Regional Outlook

North America was the largest region in the digital personalized nutrition market in 2025. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Digital Personalized Nutrition Market?

The digital personalized nutrition market consists of revenues earned by entities by providing services such as personalized meal plans, genetic testing, wearable devices, mobile apps, online consultations, nutritional supplements, food sensitivity testing, behavioral coaching, and meal delivery services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital personalized nutrition market includes sales of genetic testing kits, food sensitivity test kits, and DNA and microbiome testing kits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Digital Personalized Nutrition Market Report 2026?

The digital personalized nutrition market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the digital personalized nutrition industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.