Digital Experience Platform Market Global Market Report 2023 – By Component (Platform, Services), By Deployment (Cloud, On Premises), By Application (Business to Consumer, Business to Business, Other Applications), By Vertical (Retail, BFSI, Travel and Hospitality, IT and Telecom, Healthcare, Manufacturing, Media and Entertainment, Public Sector, Other Verticals), By Organisation size (Large Enterprise, Small and Medium Enterprise) – Market Size, Trends, And Global Forecast 2023-2032

Content streaming refers to the continuous transmission of audio or video data from a server to a computer or mobile device over the Internet for real-time playback. The main types of platforms in content streaming are smartphones, laptops & desktops, smart TVs, and gaming consoles. Smartphone refers to a handheld electronic device that will be providing a connection to a cellular network. The different types include on-demand video streaming, live video streaming and are deployed in various modes such as cloud, on-premise. it is used in several sectors including consumer, enterprise. The global content streaming market is segmented - 1) By Platform: Smartphones, Laptops & Desktops, Smart TVs, Gaming Consoles 2) By Type: On-Demand Video Streaming, Live Video Streaming 3) By Deployment: Cloud, On-Premise 4) By End User: Consumer, Enterprise The global content streaming market size will grow from $121.75 billion in 2022 to $138.60 billion in 2023 at a compound annual growth rate (CAGR) of 13.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global content streaming market size is expected to grow to $223.94 billion in 2027 at a CAGR of 12.7%. The increase in the number of devices that are capable of supporting digital media (such as smartphones, tablets, laptops, desktops, and smart TVs) along with increased internet access speed with better networks, coverage, and advanced technologies (3G, 4G / LTE) has provided consumers with an option to access the media content of his/her choice such as information, entertainment or social activity anytime, anywhere. Moreover, the rise in digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee has shown a tremendous increase in online media consumption. Thus, the increase in the number of mobile devices, internet connectivity, and digital media players or content providers makes it easier for consumers to access music and video content going forward which thereby increases the growth of the content streaming market in the forecast period. Major players in the content streaming market are Netflix, Amazon Web Services, Akamai Technologies Inc., Hulu, LLC., Apple Inc., Google LLC., Cisco Systems Inc., Walt Disney Company (Hulu), Kaltura, Inc., and AT&T Inc. The bandwidth limitations and reliability issues restrain the content streaming market. The quality of the video or audio streaming highly depends on the data transfer rate of a network or Internet connection, the total time required for a packet of data to travel from one point to another, and the capacity of the network to offer consistent services. The bandwidth is important for high-quality video streaming, as sending large amounts of video and audio data over the Internet requires large data transfer with a maximum transfer rate. The higher quality video uses more bandwidth than lower quality video. Any long-term disruption of Internet services related to bandwidth, latency, and network reliability can limit the quality of video/audio streaming and thereby halt the growth of the content streaming market. Companies in the video streaming market are increasingly implementing blockchain technology and AI to have cost benefits. Blockchain technology allows the video streaming providers to store data on thousands of servers globally that help the companies to have cost cuts associated with the content or massive video files stored on servers. For instance, Video Coin, a video streaming providing startup is thinking to invest in implementing blockchain technology to provide video content at lower prices. Also, the companies in the video streaming market are using artificial intelligence to improve their content quality. For instance, streaming services such as Netflix, Amazon Prime, and Spotify make use of machine learning a subset of artificial intelligence (AI) to improve the user experience by tracking the user’s interests and recommending the content of user interest. AI also improves video quality by reducing video buffering through video compression. In July 2021, Carlyle, a US-based private equity firm, acquired LiveU for an undisclosed amount. The acquisition would integrate deep experience in the media tech industry with LiveU’s customer base. LiveU is a US-based live video streaming platform. North America was the largest region in the content streaming market share in 2022. Africa is expected to be the fastest-growing region in the global content streaming market during the forecast period. The regions covered in the global content streaming establishment industry report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the content streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The content streaming market includes revenues earned by entities by providing textual, audio, and/or video content of general or specific interest on the internet exclusively. The content streaming establishments do not publish or broadcast traditional (non-internet) versions of the content. This market includes from sales from subscription, advertisement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The content streaming establishment market research report is one of a series of new reports from The Business Research Company that provides content streaming establishment market statistics, including content streaming establishment industry global market size, regional shares, competitors with a content streaming establishment market share, detailed content streaming establishment market segments, market trends and opportunities, and any further data you may need to thrive in the content streaming establishment industry. This content streaming establishment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The content delivery network refer to a geographically dispersed network of servers that collaborate to deliver internet material quickly. A well-built CDN may also help protect websites from common malicious attacks. A content delivery network is used for the rapid transfer of assets required for internet content loadings, such as HTML pages, JavaScript files, stylesheets, pictures, and videos. The main types of content delivery networks are static content and dynamic content. Static content is any file that is kept on a server and is served to users, in the same way, each time. This type of information includes HTML files and photos. The various components include services and solutions. The provider types are traditional CDN, cloud CDN, P2P CDN, and telecom CDN. The various end-users of the content delivery network are media and entertainment, advertising, e-commerce, healthcare, business, and financial services, research and education, and other end-users. The global content delivery network market is segmented - 1) By Content Type: Static Content, Dynamic Content 2) By Component: Solution, Services 3) By Provider Type: Traditional CDN, Cloud CDN, P2P CDN, Telecom CDN 4) By End-User: Media And Entertainment, Advertising, E-Commerce, Healthcare, Business And Financial Services, Research And Education, Other End-users The global content delivery network market size will grow from $19.45 billion in 2022 to $23.01 billion in 2023 at a compound annual growth rate (CAGR) of 18.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the content delivery network is expected to grow to $46.26 billion in 2027 at a CAGR of 19.1%. The increase in usage of the internet and smart devices is expected to propel the growth of the content delivery network market. The number of smartphone users has increased significantly over the world due to its ease and the services offered. These services provide door-to-door services to their users which makes them convenient for use. Smartphones have access to the internet that provides a better outlook on the various social media applications where content is generated and uploaded every second. According to Bankmycell, a buyback mobile store in the USA, in 2022, the number of smartphones users are 6.648 billion globally is 83.89 % of the population. Moreover, there are 7.92 billion mobile connections in the world. It is predicted that by 2025, 72 % of all internet users will access the internet only through their smartphones. Such rising usage of the internet and smart devices is expected to drive the content delivery network market growth. Major players in the content delivery network market are Akamai Technologies, Microsoft Corporation, Google LLC, AT&T, Amazon Web Services Inc., Limelight Networks, Fastly Inc., Cloudflare Inc., Verizon, IBM Corporation, Tata Communications Ltd., OnApp Limited, QUANTIL, Alibaba, Citrix Systems, Lumen Technologies, StackPath LLC, Deutsche Telekom AG, G-Core Labs S.A, Rackspace Technology, Tencent Cloud, Imperva Inc., CDNetworks Co. Ltd., DataCamp Limited, Sucuri Inc., CacheNetworks LLC, Leaseweb, and Internap Holding LLC. The agreement and collaboration among the companies is a key trend gaining popularity in the content delivery network market. These agreements and collaborations are intended to aid in the creation, transfer, and implementation of new techniques, as well as the execution of collaborative projects that emphasize collaboration, peer learning, and experience sharing. In March 2021, Ingram Micro Cloud, a US-based company announced a new global strategic collaboration agreement with AWS. Ingram Micro Cloud and AWS will accelerate initiatives to grow reach and footprint in existing geographic regions and expand into new geographic markets throughout EMEA, LATAM, and ASEAN countries during this multi-year worldwide partnership. Through the Ingram Micro Cloud Marketplace, Ingram Micro Cloud hopes to increase AWS adoption with emerging ISVs while also encouraging more adoption of AWS solutions among SMB clients. In March 2021, Deutsche Telekom a German-based company announced a partnership agreement with Amazon Web Services to help businesses manage their digital transformations more quickly, efficiently, and securely. T-Systems cloud solutions will provide customers with speedier application cloud migration, compute and storage solutions, and increased security. In May 2020, Verizon Communications a US-based company that pioneered smartphone deals and wireless plans on the largest 4G LTE network acquired Blue Jeans for an undisclosed amount. Through this acquisition, both the companies will integrate and provide a platform to its customers that will use BlueJeans enterprise-grade video experience on Verizon's high-performance global networks. BlueJeans is a US-based company that offers a cloud-based video conferencing service that links participants from a variety of devices and conferencing platforms. North America was the largest region in the content delivery network market in 2022. The regions covered in the content delivery network market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the content delivery network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The content delivery network market includes revenues earned by entities by providing various services such as live streaming media services, on-demand video streaming media services, end to end contact delivery services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The content delivery network market research report is one of a series of new reports from The Business Research Company that provides content delivery network market statistics, including content delivery network industry global market size, regional shares, competitors with a content delivery network market share, detailed content delivery network market segments, market trends and opportunities, and any further data you may need to thrive in the content delivery network industry. This content delivery network market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The content recommendation engine is a platform that uses data collection, data storage, data analysis, and data filtering to provide personalized content and suggestions to website visitors to optimize their experience, which leads to increased viewership and purchases. The content recommendation engine is used for predicting user behavior, based on user visits to a website or user profile and then recommend content, products, or services a customer is likely to consume or engage with. The main components of a content recommendation engine include solution and service. Content recommendation engine solutions include website development services, application development services for devices, software developments, and others. The different content recommendation engine filtration approaches include collaborative filtering, content-based filtering and hybrid filtering. The organization size for content recommendation engines is small and medium enterprises and large enterprises. The content recommendation engine verticals include e-commerce, media, entertainment, gaming, retail and consumer goods, hospitality, IT and telecommunication, BFSI, education and training, healthcare and pharmaceutical and other verticals. The global content recommendation engine market is segmented - 1) By Component: Solution, Service 2) By Filtering Approach: Collaborative Filtering, Content-Based Filtering, Hybrid Filtering 3) By Organization Size: Small And Medium Enterprises, Large Enterprises 4) By Vertical: E-Commerce, Media, Entertainment, And Gaming, Retail And Consumer Goods, Hospitality, IT And Telecommunication, BFSI, Education And Training, Healthcare And Pharmaceutical, Other Vertical The global content recommendation engine market size will grow from $4.48 billion in 2022 to $6.17 billion in 2023 at a compound annual growth rate (CAGR) of 37.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the content recommendation engine is expected to grow to $21.37 billion in 2027 at a CAGR of 36.4%. The rapid digitalization is expected to propel the growth of the content recommendation engine market. Digitalization is the use of various digital technologies and the increase in digital access to change a business model and value-producing opportunities to generate high revenue. According to the stats by Oberlo, the number of internet users worldwide increased from 4.02 billion in 2018 to nearly 4.95 billion by 2022. Content recommendation engines are widely used in many firms to optimize business operations and attract maximum customers, improve customer engagement and drive higher revenues. According to the article published by Barilliance Ltd., an Israel-based company that provides personalized solutions for e-commerce platforms and email marketing, in September 2021, approximately 31% of e-commerce revenue is generated from product recommendations. Therefore, rapid digitalization in businesses is driving the content recommendation engine market growth. Major players in the content recommendation engine market are International Business Machines Corporation, Amazon Web Services Inc., RevContent, Taboola, Outbrain Inc., Cxense, Dynamic Yield Ltd., Curata Inc., boomtrain Inc., ThinkAnalytics, Kibo Software Inc., Certona Corporation, Uberflip, Recombee and Newzmate Inc. New product innovation is the key trend gaining popularity in the content recommendation engine market. Major companies operating in the content recommendation engine market are focused on product innovations that could give better recommendation solutions used online business platforms and strengthen their position in the market. For instance, in June 2022, Algolia, a US-based company providing personalized solutions for e-commerce platforms, introduced its advanced recommendation platform based on hybrid filtering combined with artificial intelligence known as Algolia recommend spring. Hybrid filtering technology uses both filtering methods to fill gaps in prediction processes, such as content-based filtering for users’ current interests and collaborative filtering for preferences and behaviors of users this combination can provide an accurate prediction. The platform is an artificial intelligence-based recommendations engine integrated with a search and discovery platform to connect with users to provide relevant, actionable recommendations to enhance customer engagement. In April 2022, Taboola, a US-based company operating in content recommendation engine, acquired Gravity R&D for an undisclosed amount. Through this acquisition, Taboola aims to strengthen its product in the portfolio in content recommendations by providing personalized offers to customers to drive sales, increase average order sizes, and build customer loyalty to increase its market presence. Gravity R&D is a Hungry-based company operating in a content recommendation engine market. North America was the largest region in the content recommendation engine market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content recommendation engine market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the content recommendation engine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The content recommendation engine market consists of revenues earned by entities by providing content recommendation engine that are used for data collection and analysis based on user behavior. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The content recommendation engine market research report is one of a series of new reports from The Business Research Company that provides content recommendation engine market statistics, including content recommendation engine industry global market size, regional shares, competitors with an content recommendation engine market share, detailed content recommendation engine market segments, market trends and opportunities, and any further data you may need to thrive in the content recommendation engine industry. This content recommendation engine market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Automatic content recognition refers to a client application's (typically a smartphone or media tablet app's) ability to identify a content element within its proximity to audio, video, or digital image by sampling a portion of the audio or video (or image), processing the sample, and comparing it with a source service that identifies content by unique characteristics such as audio or video fingerprints or watermarks. The automatic content recognition are used to help viewers or listeners remember details about the content they watched or heard. The main types of automatic content recognition are audio, video, & image recognition, voice & speech recognition, real-time content analytics, security & copyright management. Automatic content recognition is used by the audio, video, & image recognition for a computer-powered camera's capacity to recognize and detect objects or features in a digital image or video. Audio, video, & image recognition refer to software's capacity to recognize things, locations, people, writing, and actions in images. The components are of hardware, software which are deployed either on cloud, on-premises. The applications are audience segmentation & measurement, broadcast monitoring, advertisement targeting & pricing, content filtering, and other applications. The verticals include media and entertainment, consumer electronics, retail & e-commerce, education, and automotive. The global automatic content recognition market is segmented - 1) By Type: Audio, Video And Image Recognition, Voice And Speech Recognition, Real-Time Content Analytics, Security And Copyright Management 2) By Component: Hardware, Software 3) By Deployment: Cloud, On-Premises 4) By Application: Audience Segmentation And Measurement, Broadcast Monitoring, Advertisement Targeting And Pricing, Content Filtering, Other Applications 5) By Vertical: Media And entertainment, Consumer Electronics, Retail And E-commerce, Education, Automotive The global automatic content recognition market size will grow from $3.41 billion in 2022 to $4.4 billion in 2023 at a compound annual growth rate (CAGR) of 29.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the automatic content recognition is expected to grow to $12.62 billion in 2027 at a CAGR of 30.1%. The rising use of smart devices and content streaming services is expected to propel the growth of the automatic content recognition market. Smart TVs are essentially televisions with built-in streaming apps, that can stream content (video, music, movies, and sports) using a streaming device or app by connecting the TV or home theatre to the internet. Due to the pandemic (COVID-19), many people will be confined at home starting in 2020, and smart devices and content streaming devices are skyrocketed and increased the subscribers for content streaming platforms. For instance, in June 2022, counterpoint a US-based technology research company published an article in the economic times stating that the Indian smart tv market raised to 33% in Q1 2022. Currently, 89% of India's TV market is made up of smart TVs. In February 2021, the business standard published an article stating that amazon fire tv users are been doubled in 2020 in India. Amazon did not provide sales figures for India but stated that the number of monthly active fire TV users worldwide surpassed 50 million users. Therefore, demand for automatic content recognition will rise as the prevalence of the increasing use of smart devices and content streaming services rises. Major players in the automatic content recognition market are IBM Corporation, Microsoft Corporation, Google LLC, Digimarc Corporation, Apple Inc., Nuance Communications, Inc., ArcSoft Corporation Limited., ACRCloud, Audible Magic Corporation, Vobile, Inc., Kantar Media, Ivitec, VoiceInteraction, Gracenote, VoiceBase, Inc., and Beatgrid Media B.V. Technological advancement is a key trend gaining popularity in automatic content recognition. Major companies in the automatic content recognition market are advancing in their new technologies and research and developing the automatic content recognition market. For instance, in August 2021, LumenVox a US-based speech recognition software company launched a new generation of automatic speech recognition (ASR). The unique features of ASR are a transcription engine built with deep machine learning and artificial intelligence (AI), DNN's (Deep Neural Network) end-to-end architecture, and processing skills for speech recognition. The system is more accessible to users since it can grow the language model more quickly and provide new toolsets for adding additional languages and dialects. The development of this innovative technology is another step forward in automatic content recognition. In March 2021, Roku, Inc a US-based company that manufactures a variety of digital media players for video streaming acquired Nielsen Advanced Video Advertising (AVA) business, for an undisclosed amount. As a result, this acquisition will facilitate Roku's introduction of an all-encompassing DAI solution with TV producers. Additionally, a strategic agreement between Nielsen and Roku will expand Nielsen ONE, the company's cross-media measurement solution, by integrating complementary Nielsen ad and content measurement solutions onto the Roku platform. Nielsen Holdings a US-based information, data, and market measurement company. Asia-Pacific was the largest region in the automatic content recognition market in 2022 and is expected to be the fastest-growing region in the forecast period. The regions covered in automatic content recognition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the automatic content recognition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The automatic content recognition market consists of revenues earned by entities by providing speech recognition and optical character recognition. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The automatic content recognition market research report is one of a series of new reports from The Business Research Company that provides automatic content recognition market statistics, including automatic content recognition industry global market size, regional shares, competitors with an automatic content recognition market share, detailed automatic content recognition market segments, market trends and opportunities, and any further data you may need to thrive in the automatic content recognition industry. This automatic content recognition market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital transformation, referred to as the process of using digital technology to create new or alter existing business processes, cultures, and consumer experiences by using tools such as cloud computing, big data analytics, artificial intelligence, and the Internet of Things, are examples of digital transformation solutions that enable traditional enterprises to optimize company operations, minimize operational efforts, and boost efficiency. The main types of digital transformation are cloud computing, big data and analytics, artificial intelligence (AI), the internet of things (IoT), and blockchain. Cloud computing is used by various organisations with the help of digital technologies to create or modify their existing services, such as business processes. Cloud service providers provide a cloud platform on a pay-for-use basis for their clients to store business databases, which helps them in business optimization. The cloud-based server uses virtual technology to host the client's company’s application out of premises, and gives access to the client to operate a business. The various deployment modes include cloud and on-premises, which are used by large enterprises and small and medium-sized enterprises (SMEs). The various end users include BFSI, healthcare, telecom and IT, automotive, education, retail, consumer goods, media and entertainment, manufacturing, and government. The global digital transformation market is segmented - 1) By Technology: Cloud Computing, Big Data and Analytics, Artificial intelligence (AI), Internet Of Things (IoT), Blockchain 2) By Deployment Mode: Cloud, On-premises 3) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs) 4) By End-User: BFSI, Healthcare, Telecom and IT, Automotive, Education, Retail and Consumer Goods, Media and Entertainment Manufacturing, Government, Other End-Users The global digital transformation market size will grow from $1169.02 billion in 2022 to $1434.84 billion in 2023 at a compound annual growth rate (CAGR) of 22.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the digital transformation is expected to grow to $3152.85 billion in 2027 at a CAGR of 21.8%. The increasing adoption of machine learning and artificial intelligence is expected to drive the growth of the digital transformation market going forward. Digital transformation provides traditional businesses with solutions like cloud computing, big data & analytics, data management, and other advanced features such as artificial intelligence and machine learning, which help in the optimization of business operations, leading to reduced efforts in operations and increased efficiency. Thus, their usage increased in various sectors such as healthcare, banking, transportation, manufacturing, and others, increasing the demand in the digital transformation market. For instance, according to the report published by Cloudmantra, an India-based technology services company, the usage of machine learning in the Indian manufacturing industry has increased manufacturing capacity by up to 20% while reducing material usage by 4% in 2021. It also gives manufacturers the ability to control Overall Equipment Effectiveness (OEE) at the plant level, increasing OEE performance from 65% to 85%. Furthermore, according to the MIT Technology Review Insights report in 2022, approximately 60% of manufacturers are using artificial intelligence to improve daily operations, design products, and plan their future operations. Therefore, the rising adoption of machine learning and AI drives the digital transformation market.. Major players in the digital transformation market are Microsoft Corporation, IBM Corporation, Oracle Corporation, Google Inc., Cognizant, Accenture PLC, Dell EMC, Siemens AG, Hewlett-Packard Company, Adobe Systems Inc., Capgemini, Cognex Corporation, Deloitte, Marlabs Inc., Equinix Inc., PricewaterhouseCoopers, Apple Inc., Broadcom, CA Technologies, KELLTON TECH, International Business Machines Corporation, Hakuna Matata Solutions, ScienceSoft Inc., SumatoSoft, Space-O Technologies, HCL Technologies, and Tibco Software Inc. Technological advancement in digital solutions is the key trend gaining popularity in the digital transformation market. Major companies operating in the digital transformation market are focused on developing technologically advanced products to strengthen their market position. For instance, in April 2020, Oracle Corporation, a US-based computer technology corporation and software solutions provider, built a new cloud data storage service called GoldenGate, an oracle’s cloud infrastructure software that uses real-time data analytics for the analysis of data. Real-time data analysis provides a very quick analysis of data by using different logical and mathematical operations, which helps in understanding business requirements and implementing any decision instantly. GoldenGate provides clients with a highly automated and fully managed cloud service such as database replication, analyzing real-time data, and real-time data ingestion to the cloud, which will make daily business operations easy and analyzable. In October 2021, Accenture plc, an Ireland-based professional services company, acquired Umlaut Systems Gmbh for an undisclosed amount. Through this acquisition, Accenture plc aims to enhance its engineering capabilities to help companies use digital technologies like cloud and artificial intelligence and add leading engineers and consultants from 17 countries across the globe to Accenture’s Industry X services, which would strengthen its capabilities in industries such as automotives, aerospace and defense, energy, telecom, and utilities. Umlaut Systems Gmbh is a Germany-based custom engineering solution provider that develops organisational culture, structure, and process. North America was the largest region in the digital transformation market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this digital transformation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the digital transformation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The digital transformation market includes revenues earned by entities by reducing operation costs to improve efficiency and customer satisfaction, generating data-based insights, and reducing human errors. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The digital transformation market research report is one of a series of new reports from The Business Research Company that provides digital transformation market statistics, including digital transformation industry global market size, regional shares, competitors with a digital transformation market share, detailed digital transformation market segments, market trends and opportunities, and any further data you may need to thrive in the digital transformation industry. This digital transformation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Information technology (IT) is the use of computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data. The main type of information technology (IT) are IT services, computer hardware, telecom, and software products. Computer hardware is the physical components that a computer system requires to function and encompasses everything within a PC or laptop. The services are used by large, small, and medium enterprises of financial services, retail and wholesale, manufacturing, healthcare and others. The global information technology (IT) market is segmented - 1) By Type: IT Services, Computer Hardware, Telecom, Software Products 2) By Organization Size: Large Enterprise, Small and Medium Enterprise 3) End User Industry: Financial Services, Retail & Wholesale, Manufacturing, Healthcare, Other End User Industries Subsegments Covered: Hardware Support Services, Software And BPO Services, Cloud Services, Computer Peripheral Equipment, Computer Storage Devices And Servers, Computers, Wireless Telecommunication Carriers, Wired Telecommunication Carriers, Communications Hardware, Satellite & Telecommunication Resellers, Operating Systems & Productivity Software Publishing, Database, Storage & Backup Software Publishing, Business Analytics & Enterprise Software, Video Game Software, Design, Editing & Rendering Software The global information technology (IT) market size grew from $8179.48 billion in 2022 to $8852.41 billion in 2023 at a compound annual growth rate (CAGR) of 8.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The information technology (IT) market is expected to grow to $11995.97 billion in 2027 at a CAGR of 7.9%. The demand for cloud computing services is expected to drive the demand for IT services during the forecast period. In the cloud computing model, data is stored on the internet by a cloud computing provider, who manages and operates data storage as a service. Many companies are now choosing applications hosted in the cloud for their day-to-day operations. For example, according to statistics provided by hostingtribunal.com, 60% of computing workloads were running in the public cloud in 2019. Similarly, 94% of enterprise workloads are expected to be processed by cloud data centers in 2021. Companies are also opting for cloud-based data storage, thus boosting the demand for IT services. Major companies in the information technology (IT) market include Apple, Microsoft, Verizon Communications, China Mobile, AT&T Inc., Huawei, Deutsche Telekom AG, Dell Technologies Inc., Samsung Electronics Co., Ltd. and Comcast Corporation. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on the information technology (IT) market share in 2020 as supply chains were disrupted due to trade restrictions and employees working for these establishments faced difficulties related to infrastructure and communication owing to lockdowns imposed by governments globally, forcing them to work from home. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity, with countries entering a state of 'lock down,' and the outbreak had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the information technology (IT) market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Over the past five years there has been an increasing prevalence of low cost open source alternatives. Open source has become a preferred platform for developing new technology. In the past, software publishers would open source software that was not making money, but now companies are open sourcing software to increase their presence and share in the market. Supabase, a YC-incubated startup that offers developers an open-source alternative, announced that it had raised a $6 million in funding to create new open-source tools. Asia-Pacific was the largest region in the information technology (IT) market in 2022. North America was the second largest region of the information technology (IT) market. The regions covered in the information technology (IT) industry analysis are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the information technology (IT) market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The information technology (IT) market consists of revenues earned by entities by providing IT services such as computer networking, broadcasting, systems design services and information distribution technologies like television and telephones and other equipment used during the process. The market value includes the value of related goods sold by the service provider or included within the service offering. The information technology (IT) market also includes sales of computers, computer peripherals and telecommunications equipment which are used in providing IT services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The information technology (IT) market research report is one of a series of new reports from The Business Research Company that provides information technology (IT) market statistics, including information technology (IT) industry global market size, regional shares, competitors with information technology (IT) market share, detailed information technology (IT) market segments, market trends and opportunities, and any further data you may need to thrive in the information technology (IT) industry. This information technology (IT) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital assurance refers to a collection of quality assurance procedures designed to assure seamless interactions among several components of digital ecosystems, which include networked people, processes, and objects spanning the social, mobile, analytics, and cloud platforms. The testing’s offered under digital assurance include network testing, application programming interface testing, functional testing, usability testing, security testing, and performance testing. The network testing solutions and services refer to the process of evaluating and testing the network to find flaws and performance issues, evaluate big network modifications, and measure network performance. They are performed in different digital segments ranging from social media, mobile, analytics and cloud. They are used by different industries ranging from government and defense, manufacturing, BFSI, energy and utilities, IT and Telecommunications, and others. The global digital assurance market is segmented - 1) By Testing Type: Network Testing, Application Programming Interface Testing, Functional Testing, Usability Testing, Security Testing, Performance Testing 2) By Technology: Social Media, Mobile, Analytics, Cloud 3) By Vertical: Government and Defense, Manufacturing, Banking, Financial Services, and Insurance (BFSI), Energy and Utilities, IT and Telecommunications, Other Verticals The global digital assurance market size will grow from $4.9 billion in 2022 to $5.79 billion in 2023 at a compound annual growth rate (CAGR) of 18.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the digital assurance is expected to grow to $11.09 billion in 2027 at a CAGR of 17.7%. The growing digital transformation initiatives by IT companies will propel the digital assurance market. Digital transformation is employing digital technology to develop new or adapt current business processes, culture, and customer experiences to suit changing business and market requirements. It is being applied in almost every organization owing to the growing need for digitalization. Digital assurance is a quality assurance process that ensures smooth interactions between various components of the digital ecosystem and networks, proving crucial for companies undergoing digital transformation. According to the World Economic Forum, digital transformation will add $100 trillion to the global economy by 2025. Thus, growing digital transformation initiatives by IT companies drive the digital assurance market growth. Major players in the digital assurance market are Capgemini, DXC Technology Company, Accenture, Cognizant, Cigniti, Hexaware, SQS, Atos, Wipro, Sogeti, IBM, Oracle, NTT Data, QAssure, and HCL Technologies. Technological innovation is a key trend in the digital assurance market. Automation and artificial intelligence are used in API to gain efficiency. API testing may benefit significantly from automation and artificial intelligence. Adding intelligence provides an excellent opportunity to improve automated testing to work with business logic. Intelligent automated testing might produce a dynamic set of input values that make sense, allowing for a more thorough evaluation of the API's architecture and more reliable findings. An updated version to the IBM Cloud Pak for Integration Test and Monitor uses artificial intelligence to analyze API workloads in both production and test settings, detecting how APIs are invoked. This analysis enables it to detect real-world production API scenarios that aren't effectively replicated in the existing test suite and automatically develop tests to close the gap. In February 2022, ProArch, a US-based cloud consulting, data, cybersecurity, and product engineering company, acquired Enhops for an undisclosed amount. Through this acquisition, ProArch will be able to increase its software and quality assurance capabilities, as well as its product engineering practice, and 120 Enhops personnel will join the ProArch team to strengthen its quality assurance capability. Enhops is a US-based software testing and quality assurance company. North America was the largest region in the digital assurance market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital assurance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the digital assurance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The digital assurance market includes revenues earned by entities by providing agile/DevOps testing services. AI in testing, microservice testing services, business resilience testing, cloud testing services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The digital assurance market research report is one of a series of new reports from The Business Research Company that provides digital assurance market statistics, including digital assurance industry global market size, regional shares, competitors with a digital assurance market share, detailed digital assurance market segments, market trends and opportunities, and any further data you may need to thrive in the digital assurance industry. This digital assurance market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The term digital substation refers to an electrical substation in which operation is controlled by distributed intelligent electronic devices (IEDs) linked by communication networks. It is possible by the use of computing technologies in the substation. It is used to communicate between the relays in the control house and the instrument breakers, transformers, and merging units in the station yard. The digital substation brings digital technology into the substation. The main types of digital substations are transmission and distribution. The transmission digital substations market segment consists of sales of digital substations by entities (organizations, sole traders, and partnerships) that refers to a structure, device, or equipment that is commonly positioned and built for voltage control, circuit protection, or switching that is required for the construction or operation of a proposed transmission line is referred to as a transmission digital substation. By voltage level types of digital substations are low, medium, and high. Modules used in digital substations include fiber optics communication networks, supervisory control and data acquisition, and hardware. The major uses of digital substations can be seen in power generation, metal and mining, oil and gas, transportation and logistics, defense and aerospace, process and manufacturing, and other industries. The global digital substation market is segmented - 1) By Voltage Level: Low, Medium, High 2) By Type: Transmission, Distribution 3) By Module: Fiber Optics Communication Network, Supervisory Control And Data Acquisition, Hardware 4) By Industry Vertical: Power Generation, Metal & Mining, Oil & Gas, Transportation & Logistics, Defence & Aerospace, Process & Manufacturing, Other Industry Verticals The global digital substation market size will grow from $6.84 billion in 2022 to $7.59 billion in 2023 at a compound annual growth rate (CAGR) of 11.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the digital substation is expected to grow to $11.65 billion in 2027 at a CAGR of 11.3%. The increase in demand for electricity is expected to propel the growth of the digital substation market. Digital substations are actively used in replacing traditional copper cable with advanced fiber optics transmitters to covert electrical signals to optical signals. Digital substations are also used in power grids and transformers to minimize losses during transmission of electricity. For instance, in November 2021, according to the International Energy Agency’s semi-annual Power Market Report, the global electricity demand is expected to climb by 5% in 2021 and 4% in 2022. The amount of electricity generated by renewables is expected to rise as well, by 8% in 2021 and over 6% in 2022. Therefore, the increase in demand for electricity is driving the digital substation market growth. Major players in the digital substation market are ABB Group, NR Electric, Eaton Corporation Inc., Schneider Electric, General Electric, Larsen & Toubro, Siemens, Tekvel, Toshiba, Yamal LNG, DNV GL, Hitachi, Igrid T&D, Kalkitech, Locamation, and Panasonic Corporation. Strategic collaboration between companies is a key trend gaining popularity in the digital substation market. Companies that provide digital solutions are undergoing partnerships and collaborations to cope with the digital transformation that is occurring at a rapid pace. For instance, in December 2020, ABB, a Sweden-based technology and industrial company that provides digital substations, partnered with CORYS, a manufacturing business established in France. The collaboration will develop digital twin modeling and simulation technology in the energy and industrial industries. Furthermore, in September 2020, Siemens AG, a Germany-based engineering and manufacturing company that provides digital substations, partnered with Atos, a France-based information technology services and consulting firm, for a deal amount of $3.40 billion. Siemens' digital goals in the areas of services modernization and digitalization, data-driven digital, cloud transformation, and cybersecurity are likely to be accelerated as a result of the relationship. In February 2021, Kalpataru Power Do Brasil Participacoes Ltd., a Brazilian provider of power transmission and infrastructure EPC space, acquired a 51% stake in Fasttel Engenharia Ltd for $8.8 million. The acquisition allows Kalpataru Power to capitalize on the opportunity in Brazil and grow its position in the Latin American market. Fasttel Engenharia is a Brazilian firm that specializes in the engineering, procurement, construction, and maintenance of electricity transmission lines, substations, and distribution systems. Europe was the largest region in the digital substation market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital substation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the digital substation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The digital substation market includes revenues earned by entities by providing solutions to convert analog measurement data and binary status into digital data in both station and process level using digitalization tools to provide secure and reliable method of data transmission with low operational cost and investment. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The digital substation market research report is one of a series of new reports from The Business Research Company that provides digital substation market statistics, including digital substation industry global market size, regional shares, competitors with a digital substation market share, detailed digital substation market segments, market trends and opportunities, and any further data you may need to thrive in the digital substation industry. This digital substation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.