What Is The Overview Of The Global Drinking Yogurt Market?
Drinking yogurt is a fermented dairy beverage made from milk and live bacteria cultures, such as Lactobacillus bulgaricus and Streptococcus thermophilus. It has a thinner consistency than traditional spoonable yogurt, making it easy to drink. Drinking yogurt is often a convenient, nutritious snack or meal replacement, providing probiotics, protein, calcium, and other essential nutrients.
Drinking Yogurt Global Market Report 2024 provides data on the global drinking yogurt market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The drinking yogurt market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
What Are The Forecasted Market Size And Growth Rates For Global Drinking Yogurt ?
The global market for drinking yogurt has experienced significant growth in recent years, expanding from $40.79 billion in 2023 to $44.39 billion in 2024, with a compound annual growth rate (CAGR) of 8.8%. This growth has been driven by increased demand for probiotic foods, heightened health and wellness awareness, rising disposable incomes in various regions, appeal across diverse consumer segments, and a surge in immunity-boosting food products. Projections indicate the market will continue its robust expansion, reaching $63.28 billion by 2028 at a CAGR of 9.3%. Contributing factors include a growing preference for plant-based options, emphasis on sustainable sourcing, enhanced preservation methods, the rise of online shopping and subscription models, and increasing consumption of healthy foods. Notable trends include the incorporation of functional ingredients, the launch of plant-based yogurt drinks, new flavor introductions, and innovations in milk-based and ingredient-specific formulations.
What Factors Are Driving Growth In The Drinking Yogurt Market?
The rising consumption of dairy products is projected to drive the growth of the drinking yogurt market in the coming years. Dairy products are made from the milk of mammals such as cows, goats, and sheep. The growing consumption of dairy foods can be attributed to increasing awareness of their nutritional advantages, cultural influences, changing lifestyles, and consumer preferences. Drinking yogurt, a versatile dairy product, is popular due to its nutritional value, convenience, and adaptability in various culinary and nutritional uses. For example, in November 2023, the Foreign Agricultural Service reported that milk consumption for factory use in the U.S. rose to 5.847 million metric tons, surpassing projections. Additionally, cheese production is expected to reach a record 445,000 metric tons in 2024, reflecting a 28% rise from 2023. This increased dairy consumption is fueling the growth of the drinking yogurt market.
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What Are The Main Segments Of The Global Drinking Yogurt Market?
The drinking yogurt market covered in this report is segmented –
1) By Type: Dairy Based, Non Dairy Based
2) By Flavor: Flavored, Plain
3) By Packaging: Bottles, Tetra Pack
4) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Specialty Stores, Online Stores
What Emerging Trends Are Influencing The Growth Of The Drinking Yogurt Market?
Leading companies in the drinking yogurt sector are emphasizing innovation by introducing products like multi-benefit drinkable yogurt, which support gut health while offering additional functional advantages such as immune support and energy enhancement. These yogurt drinks combine their traditional creamy texture and tangy flavor with ingredients that promote overall health and wellness. For example, in March 2022, Danone, a French food and beverage company, launched Activia+ Multi-Benefit Drinkable Yogurt. This product is enriched with billions of live and active probiotics to aid gut health, contains 9 grams of sugar and 70 calories, and is available in flavors like strawberry, peach, and raspberry.
What Is The Largest Region In The Drinking Yogurt Market?
Asia-Pacific was the largest region in the drinking yogurt market in 2023. The regions covered in the drinking yogurt market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
