The drinking yogurt market has seen considerable growth due to a variety of factors.
• The drinking yogurt market has experienced significant growth in recent years. It is projected to increase from $44.39 billion in 2024 to $48.62 billion in 2025, reflecting a compound annual growth rate (CAGR) of 9.5%.
This growth is driven by the rising demand for probiotic foods, growing health and wellness awareness, higher disposable incomes across various regions, diverse consumer interest, and a rise in immunity-boosting food products.
The drinking yogurt market is expected to maintain its strong growth trajectory in upcoming years.
• The drinking yogurt market is forecasted to grow to $69.07 billion by 2029 at a CAGR of 9.2%.
This growth is fueled by the increasing demand for plant-based options, sustainable sourcing practices, improved preservation technologies, the rise of online shopping, and a higher consumption of healthy foods. Key trends will include the inclusion of functional ingredients, plant-based drinks, new flavor launches, diverse milk options, and innovation in ingredients.
The rising consumption of dairy products is expected to drive the growth of the drinking yogurt market. Dairy consumption is increasing due to its nutritional benefits, cultural significance, and changing consumer preferences. Drinking yogurt, a versatile and nutritious product, is becoming increasingly popular. In November 2023, the Foreign Agricultural Service reported that U.S. milk consumption for factory use increased to 5.847 MMT in 2023, and cheese production is expected to reach a record 445,000 metric tons in 2024. This increase in dairy consumption is driving the drinking yogurt market.
The drinking yogurt market covered in this report is segmented –
1) By Type: Dairy Based, Non Dairy Based
2) By Flavor: Flavored, Plain
3) By Packaging: Bottles, Tetra Pack
4) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Specialty Stores, Online Stores
Subsegments:
1) By Dairy-Based: Regular Dairy-Based Drinking Yogurt, Low-Fat Or Reduced-Fat Dairy-Based Drinking Yogurt, Probiotic Dairy-Based Drinking Yogurt, Flavored Dairy-Based Drinking Yogurt
2) By Non-Dairy Based: lmond Milk-Based Drinking Yogurt, Coconut Milk-Based Drinking Yogurt, Soy Milk-Based Drinking Yogurt, Oat Milk-Based Drinking Yogurt
Companies in the drinking yogurt market are innovating by developing multi-benefit drinkable yogurts that offer additional health benefits, such as gut health support, immune enhancement, and increased energy. These yogurts combine probiotics with other beneficial ingredients. For instance, in March 2022, Danone launched Activia+ Multi-Benefit Drinkable Yogurt, which supports gut health through live probiotics. Available in flavors like strawberry, peach, and raspberry, the yogurt contains minimal sugar and calories while offering various health benefits.
Major companies operating in the drinking yogurt market are:
• Nestle S.A.
• Groupe Lactalis SA
• Danone Inc.
• General Mills Inc
• Royal FrieslandCampina N.V
• Arla Foods amba
• Meiji Holdings Co Ltd.
• Gujarat Cooperative Milk Marketing Federation Ltd.
• Valio Ltd.
• Schreiber Foods Inc.
• Chobani Global Holdings LLC
• Stonyfield Farm Inc.
• Kri Kri S.A. Dairy Industry
• Wallaby Yogurt Company Inc.
• Noosa Yoghurt LLC
• Straus Family Creamery
• Marmum Dairy Farm LLC
• Dana Dairy Group
• Juhayna Food Industries
• Fage International S.A.
• Clover Sonoma
• Brown Cow Yogurt
• Parmalat S.p.A
• Siggi’s Dairy LLC
• Yoplait USA Inc.
Asia-Pacific was the largest region in the drinking yogurt market in 2023. The regions covered in the drinking yogurt market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.