Email verification software is a tool or platform designed to verify the validity and deliverability of email addresses. It helps businesses and organizations ensure that the email addresses in their databases are accurate, up-to-date, and safe to send messages. It also helps businesses to maintain clean and accurate email lists, improve deliverability rates, and prevent bouncebacks and spam complaints.
Email Verification Software Global Market Report 2024 provides data on the global email verification software market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The Email Verification Software market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
The email verification software market size has grown rapidly in recent years. It will grow from $0.59 billion in 2023 to $0.65 billion in 2024 at a compound annual growth rate (CAGR) of 10.3%. The growth in the historic period can be attributed to the rise of email marketing, data privacy regulations, increased online transactions, growth of cybersecurity concerns, and expansion of digital marketing. The email verification software market size is expected to see rapid growth in the next few years. It will grow to $0.97 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to emphasis on data quality, adoption of AI and machine learning, demand for real-time verification, integration with CRM and marketing automation, and mobile optimization. Major trends in the forecast period include blockchain-based verification, multi-channel verification, predictive analytics, enhanced verification APIs, and voice recognition verification.
The rising adoption of cloud-based solutions is poised to propel the growth of the email verification software market in the coming years. Cloud-based solutions, characterized by their scalability, cost-effectiveness, and flexibility, are increasingly favored across industries undergoing digital transformation. Email verification software plays a critical role in enhancing email list accuracy, reducing bounce rates, and safeguarding sender reputation by leveraging real-time validation through cloud infrastructure. For instance, data from Flexera in April 2023 revealed significant adoption of multi-cloud strategies among organizations, with substantial investments reported by small and medium-sized businesses (SMBs). This trend underscores how the surge in cloud-based solutions is bolstering the demand for email verification software, driving market expansion and technological integration.
Get Your Free Sample of the Global Email Verification Software Market ReportThe email verification software market covered in this report is segmented –
1) By Type: Cloud Based, Web Based
2) By Application: Small And Medium-Sized Enterprises, Large Enterprises
3) By Channel: Business-To-Business (B2B), Business-To-Customers (B2C)
Leading companies in the email verification software market are advancing their offerings with machine learning and automation technologies. Machine learning and automation enhance the accuracy and efficiency of email verification processes. For instance, in June 2023, Reoon Technology, an India-based B2B SaaS company, launched Reoon Email Verifier. This service helps businesses validate email addresses in bulk and in real-time without sending emails. It is particularly useful for marketing agencies, e-commerce businesses, and organizations reliant on email communication.
North America was the largest region in the email verification software market in 2023. The regions covered in the email verification software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.