The exhibition market size has experienced significant growth in recent years, projected to increase from $63.49 billion in 2023 to $67.10 billion in 2024, reflecting a compound annual growth rate (CAGR) of 5.7%. This growth during the historical period can be attributed to factors such as rising disposable incomes, urban development, cultural investments, government grants and support, and the growth of cultural tourism. Looking ahead, the exhibition market is expected to continue its upward trajectory, reaching $84.06 billion in 2028 at a CAGR of 5.8%. The anticipated growth in the forecast period is driven by sustained urban revitalization efforts, advancements in digital and interactive technologies, expanding global cultural exchange programs, an increased focus on arts education, and enhanced public engagement. Notable trends expected during this period include the rise of virtual and hybrid exhibitions, the growing use of interactive and immersive technologies, an increase in specialized and niche exhibitions, an emphasis on sustainability and eco-friendly practices, and the emergence of data-driven and personalized experiences.
Global Exhibition Market Key Driver
The growing arts and cultural industries are expected to propel the exhibition market, as rising disposable incomes and changing spending habits increase investment in cultural and artistic experiences. Exhibitions provide essential platforms for showcasing artistic works, engaging the public, facilitating cultural exchanges, and promoting market development. According to the National Endowment for the Arts (NEA), the arts and cultural industry economy grew by 4.8% between 2021 and 2022. This growth in arts and cultural industries is expected to drive the exhibition market, offering more opportunities for artistic promotion and community engagement.
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Global Exhibition Market Segments
The exhibition market covered in this report is segmented –
1) By Exhibition: Traditional Exhibitions, Virtual Exhibitions, Hybrid Exhibitions
2) By Revenue Stream: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services
3) By Enterprise Size: Large Enterprise, Small And Midsize Enterprise (SME)
4) By Industry: Consumer Goods And Retail Sector, Hospitality Sector, ART Fuel Forum (AFF) And Energy Sector, Automotive And Transportation Sector, Industrial Sector, Entertainment Sector, Other Industries
By Geography:The regions covered in the exhibition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
Major Exhibition Industry Players
Reed Exhibitions, Informa Markets, GL Events, Ascential plc, MCH Group, Emerald Expositions, Messe München, Clarion Events, Fiera Milano SpA, NürnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tüyap Fairs and Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group, Messe Düsseldorf, Messe Frankfurt, ITE Group
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Exhibition Market Overview
Exhibition refers to an organized event where companies, organizations, and individuals display their products, services, or work to the public or to industry professionals. It serves as a platform for businesses to showcase innovations, establish connections, and generate leads. Exhibitions are critical for networking, brand building, and staying competitive in the market.
Exhibition Global Market Report 2023 provides data on the global exhibition market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The exhibition market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
