The digital marketing software market is witnessing rapid growth, rising from $79.07 billion in 2023 to $94.78 billion in 2024, at a CAGR of 19.9%. This growth is fueled by the expansion of e-commerce and advancements in data analytics. Projections suggest the market will reach $203.49 billion by 2028, with a CAGR of 21.0%. Key trends include AI integration in marketing strategies and a focus on enhancing customer experiences.
Major Driver In The Digital Marketing Software Market
The digital marketing software market is poised for growth, driven by the increasing popularity of location-based, video, and social media advertising. Location-based advertising involves delivering targeted ads based on users' geographic locations, utilizing platforms like Facebook and Instagram. Social media's visual aspect enhances brand exposure across vast audiences during the digital transition of sales and marketing. According to Hootsuite in April 2023, over 4.74 billion people globally used social media, with a 4.2% increase in social media users in 2022. Hence, the rise in location-based, video, and social media advertising propels the digital marketing software market, influencing the market sizes for 2023, 2024, and 2028.
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Digital Marketing Software Market Competitive Landscape
Alphabet Inc., Microsoft Corporation, Facebook lnc., International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Inc., LinkedIn Corporation, Twitter lnc., Criteo S.A., Hubspot Inc., Taboola Ltd., Zoho Corporation, Outbrain lnc., Sprinklr lnc., The Rocket Science Group LLC, AdRoll Group, Moz lnc., Hootsuite Media Inc., SEMrush lnc., Marketo Inc., Kenshoo Ltd., Yotpo Ltd., Ahrefs Pte. Ltd., Sendinblue SAS, BrightEdge Technologies Inc., Adverity GmbH, SimilarGroup Ltd., Acoustic LP, Act-On Software lnc., Optimizely LNC, Etison LLC, Unbounce Marketing Solutions Inc., Wix.com Ltd., Shopify Inc., MarketBright Inc., Brandwatch Limited, Salesforce.com Inc., SAS Institute Inc.
Key Digital Marketing Software Market Trend
Companies in the digital marketing software market are developing innovative technologies like Globant Create, which helps brands integrate AI and technology into creativity and marketing. Globant Create is a studio that combines creativity, marketing, and media with AI, data, and other advanced technologies to develop comprehensive marketing strategies. For example, in May 2023, Globant launched Globant Create, offering new methods to engage and attract users. The service provides a full-funnel approach to digital marketing, addressing all related challenges.
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Digital Marketing Software Market Segmentation
The digital marketing software market covered in this report is segmented –
1) By Solution: CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Other Solutions
2) By Services: Professional Services, Managed Services
3) By Deployment: Cloud, On-Premise
4) By Organization Size: Large Enterprises, Small And Medium Enterprises (SMEs)
5) By Industry: BFSI, Transportation And Logistics, Consumer Goods And Retail, Education, Healthcare, Manufacturing, Media And Entertainment, Telecom And IT, Travel And Hospitality, Other Industries
By Geography:The regions covered in the digital marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the digital marketing software market in 2023.
The Digital Marketing Software Global Market Report 2024 furnishes information about the global digital marketing software market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
