The sustainable athleisure market is growing significantly, expected to rise from $93.82 billion in 2023 to $101.9 billion in 2024, with a CAGR of 8.6%. This growth is linked to the popularity of the athleisure trend and consumer preference for eco-friendly materials. By 2028, the market is projected to reach $141.38 billion, achieving a CAGR of 8.5%, driven by innovations in sustainable fashion and corporate responsibility initiatives.
Major Driver In The Sustainable Athleisure Market
The growth of the sustainable athleisure market is supported by increasing consumer awareness of physical fitness. Recognizing the importance of physical activity in health promotion and disease prevention, consumers are incorporating regular physical activities into their daily lives. Sustainable athleisure, constructed from environmentally safe materials, is preferred for its comfort during physical activity and exercise. According to a March 2021 report by MedAlertHelp, 19% of Americans engage in physical activity each day, with 7% correctly identifying the requirements for moderate aerobic physical activity, and 25% accurately identifying recommendations for muscular activity. This growing awareness of the importance of physical fitness is expected to drive the sustainable athleisure market, with market sizes of $D billion in 2023, $E billion in 2024, and an anticipated $F billion in 2028.
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Sustainable Athleisure Market Competitive Landscape
NIKE Inc., Adidas Aktiengesellschaft, Hennes & Mauritz AB, Puma SE, Hanesbrands Inc., Levi Strauss & Co, Under Armour Inc., Patagonia Inc., Vera Bradley Inc., Athleta LLC, Reformation Inc., Eileen Fisher Inc., Prana Living LLC, Everlane Inc., Outdoor Voices Inc., Vuori Inc., PANGAIA AG, Outerknown LLC, Mondetta Performance Gear Ltd., WearPact LLC, Alternative Apparel Inc., Tasc Performance LLC, Summersalt LLC, Pact Organic Ltd., Toad&Co Inc., Boob Design AB, Organic Basics ApS, Public Myth Apparel Inc., Threads 4 Thought Inc., Thought Clothing Limited, Recover Textile Systems SL, Rapanui Clothing Ltd., Mate Organic Pvt Ltd., Girlfriend LLC
Key Sustainable Athleisure Market Trend
Major companies operating in the sustainable athleisure market are developing advanced technologies, such as quick-dry technologies, to meet larger customer bases, increase sales, and increase revenue. Quick-dry technology refers to a set of innovations and materials designed to accelerate the drying process of various products, especially in the context of textiles and coatings. For instance, in October 2023, Bata India Ltd., an India-based footwear manufacturing company, launched Power Acti-Wear, activewear, and athleisure clothing. The Power Acti-Wear, a part of Bata's flagship athleisure brand Power, is a clothing range specifically crafted to cater to the needs of fitness enthusiasts with a focus on both comfort and contemporary style. With an emphasis on the latest innovations and technology, the Power Acti-Wear stands out by seamlessly merging cutting-edge features with fashion-forward designs. This range introduces advanced technologies such as Qik-Dry, Acti-Vent, Acti-Stretch, and Feather Tech. These unique features collectively facilitate quick sweat absorption, improved air circulation, enhanced stretch capabilities, and a lightweight design, all contributing to elevated performance levels while ensuring a supremely comfortable workout experience.
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Sustainable Athleisure Market Segmentation
The sustainable athleisure market covered in this report is segmented –
1) By Type: Premium, Mass
2) By Gender: Women, Men
3) By Distribution Channel: Offline, Online
By Geography:The regions covered in the sustainable athleisure market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest market in the sustainable athleisure market share in 2023.
The Sustainable Athleisure Global Market Report 2024 furnishes information about the global sustainable athleisure market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
