The toilet roll market has experienced robust growth, rising from $18.51 billion in 2023 to $19.94 billion in 2024, with a compound annual growth rate (CAGR) of 7.7%. This increase is due to population growth and urbanization, shifting consumer lifestyles, promotional and marketing strategies, economic factors, affordability, and heightened health and hygiene awareness. The market is projected to reach $26.43 billion by 2028, reflecting a CAGR of 7.3%. Key drivers of this growth include the expansion of e-commerce and online retailing, environmental sustainability concerns, innovations in product design and packaging, pandemic-driven buying patterns, and a focus on hygiene and sanitation. Notable trends involve the integration of smart and IoT features, the expansion of e-commerce channels, partnerships with charitable causes, travel-friendly options, and premiumization.
Major Driver In The Toilet Roll Market
The toilet roll market is witnessing growth due to the increasing public awareness of cleanliness and personal hygiene, especially in urban regions, driving the demand for Away-from-home (AFH) toilet paper in public premises. Countries with rapidly growing consumer markets, such as India and Indonesia, are witnessing a broader adoption of AFH toilet paper, leading to increased demand. According to Paper TR, a China-based tissue industry supplier, the global average consumption of tissue paper is 5.2 kg, with North America using about 25 kg. Toilet papers account for the highest annual use at 12.7 kg per capita. The rising demand for AFH toilet paper and hygiene products in urban areas is anticipated to propel the growth of the toilet roll market. The market sizes for 2023, 2024, and 2028 provide insights into the market's development.
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Toilet Roll Market Competitive Landscape
Procter & Gamble, Unilever plc, Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Kleenex, Colgate-Palmolive Company, Reckitt Benckiser Group plc, Georgia-Pacific LLC, Traidcraft Toilet Tissue, Essity AB, The Clorox Company, Church & Dwight Co. Inc., Cascades Inc., Angel Soft, Kirkland Signature, Seventh Generation Inc., Coronet, Windsoft, Caprice Green Toilet Paper, Charmin Ultra Soft, Green Forest Unscented Bathroom, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Soft 'N Gentle, Tesco Value Toilet Paper, Velvet Toilet Tissue, White Cloud
Key Toilet Roll Market Trend
Companies in the toilet roll market are increasingly using through air drying (TAD) technology, a high standard technology to produce paper. Toilet paper produced using TAD technology makes it suitable for rolled products and has high absorbency with improved properties of bulk. Ultra toilet paper is produced using TAD technology in which during drying the paper air is blown into the fibres. US is extensively using TAD technology in the production of tissue papers. For instance, Valmet is using eTAD Technology which produces soft, improved bulk and absorbency products with lower energy consumption and a sustainable process. This will give access to premium and ultra-premium tissue markets to the tissue manufacturers.
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Toilet Roll Market Segmentation
The toilet roll market covered in this report is segmented –
1) By Product: Pulp Paper, Recycled Paper
2) By Type: 1 Ply, 2 Ply, 3 Ply, Other Types
3) By Distribution Channel: Online Channel, Offline Channel
4) By End User: Household, Commercial
By Geography:The regions covered in the toilet roll market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
Asia-Pacific was the largest region in the toilet roll market in 2023.
The Toilet Roll Global Market Report 2024 furnishes information about the global toilet roll market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
