What Has Been the Progress and Growth of the Healthcare Gamification Market in Recent Years?
The healthcare gamification market has seen considerable growth due to a variety of factors.
• The size of the healthcare gamification market has rapidly expanded in recent years. It is projected to rise from $4.65 billion in 2024 to $5.36 billion in 2025, experiencing a compound annual growth rate (CAGR) of 15.4%.
Factors contributing to the growth during the historic period include the heightened emphasis on preventive healthcare, the increasing incidence of chronic diseases, the surge in the use of smartphones and wearable devices, the growth in healthcare IT infrastructure, and the rising attention on patient engagement.
How Does the Forecast Look for the Healthcare Gamification Market?
The healthcare gamification market is expected to maintain its strong growth trajectory in upcoming years.
• In the upcoming years, the healthcare gamification market size is projected to experience rapid expansion, reaching $9.48 billion in 2029 with a compound annual growth rate (CAGR) of 15.3%.
The surge in growth throughout the forecast period can be linked to the incorporation of artificial intelligence into gamified health solutions, a rising need for remote patient surveillance, the growing familiarity and acceptance of gamification in healthcare, advancements in augmented reality for medical uses, and stress on health management tailored for each individual. Key trends during the forecast period will cover gamification for handling mental health and stress, healthcare gamification based on virtual reality, application of blockchain technology in gamified healthcare, custom-made gamified fitness schemes, and gaming solutions for the healthcare of senior citizens.
What Are The Leading Drivers Of Growth In The Healthcare Gamification Market?
The rise in the rate of chronic and lifestyle-related diseases is set to fuel the expansion of the healthcare gamification market in the future. Such health issues are often the result of personal lifestyle choices and can become exacerbated over a prolonged period. Healthcare gamification utilises gaming principles and design elements effectively to encourage healthier habits and better health management, specifically in relation to chronic and lifestyle-related ailments. In a report by the Australian Bureau of Statistics in December 2023, it was found that in 2022, 81.4% of the population, equating to 20.7 million people, had at least one long-term health issue. Almost half, 49.9%, had a minimum of one chronic ailment. As such, the escalating prevalence of lifestyle-related and chronic diseases is spurring on the healthcare gamification market's expansion.
How Are The Segments Defined Within The Global Healthcare Gamification Market?
The healthcare gamification market covered in this report is segmented –
1) By Type: Casual Games, Serious Games, Exercise Games, Brain Training Games, Other Types
2) By Application: Health And Wellness Management, Medical Training And Education, Patient Engagement, Physical Therapy And Rehabilitation, Behavior Change And Lifestyle Improvement, Other Applications
3) By End User: Hospitals And Clinics, Pharmaceutical Companies, Medical Schools And Training Institutions, Patients, Healthcare Professionals, Other End Users
Subsegments:
1) By Casual Games: Mobile Casual Games, Web-Based Casual Games
2) By Serious Games: Educational Healthcare Games, Simulation-Based Training Games
3) By Exercise Games: Fitness Games, Motion-Sensing Games
4) By Brain Training Games: Cognitive Skill Games, Memory Improvement Games, Attention And Focus Games
5) By Other Types: Virtual Reality (VR) Games, Augmented Reality (AR) Games, Social And Multiplayer Health Games
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How Are New Trends Impacting The Size Of The Healthcare Gamification Market?
Major businesses in the healthcare gamification market are concentrating on designing innovative products with superior technology, like AI health coaches with gamification, to maximize their market earnings. An AI health coach with gamification represents a digital medium that deploys artificial intelligence to offer tailored health coaching and inspiration, using components of a game to captivate and spur users towards meeting their health and fitness objectives. For example, in May 2023, Germany's T-Systems International GmbH, a company specializing in IT, introduced MagMoves. Its intent with MagMoves is to reshape virtual care, combining gamified healthcare, customization, and personalization for a proactive and preventive health approach. The app aims to make healthcare activities engaging and appealing, thereby elevating virtual care standards. It deploys artificial intelligence to offer a gamified virtual health coach experience, endorsing a proactive health management style.
Who Are the Key Players In The Healthcare Gamification Market?
Major companies operating in the healthcare gamification market are:
• Google LLC
• Microsoft Corporation
• Nike Inc.
• Medtronic PLC
• Adidas AG
• Cognizant
• Aon plc
• Spring Health Inc.
• Omada Health Inc.
• BioSerenity
• Biofourmis
• Rally Health
• MPS Interactive Systems Limited
• Axonify Inc.
• Happify Inc.
• WellDoc Inc.
• Akili Inc.
• Kaia Health
• Mango Health
• Pear Therapeutics
• CogniFit Inc.
• Ayogo Health Inc.
• Freespira
• Syandus Inc.
• Badgeville Inc.
What Is The Most Dominant Region In The Healthcare Gamification Market?
North America was the largest region in the healthcare gamification market in 2024. Europe was the fastest-growing region in the forecast period. The regions covered in the healthcare gamification market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
