How Is The Global Home-Use Beauty Devices Market Defined?
Home-use beauty devices are electronic tools designed for personal care and beauty treatments that can be safely and effectively used by consumers at home. These devices offer accessibility and cost-effectiveness to help users achieve professional-quality skincare treatments in the comfort of their own homes.
Home-Use Beauty Devices Global Market Report 2024 provides data on the global home-use beauty devices market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The Home-Use Beauty Devices market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
How Is The Global Home-Use Beauty Devices Market Size Expected To Expand, And At What Annual Growth Rate?
The home-use beauty devices market size has grown exponentially in recent years, increasing from $16.11 billion in 2023 to $20.78 billion in 2024, reflecting a compound annual growth rate (CAGR) of 29.0%. The historic growth is attributed to an aging population, influence from marketing and media, improvements in safety and efficacy, increased availability and accessibility, and a focus on personal wellness and self-care. The market is expected to continue its rapid growth, reaching $57.73 billion by 2028 with a CAGR of 29.1%. This future growth is driven by rising disposable incomes in emerging markets, expansion of the male grooming market, eco-conscious consumer behavior, and growth in e-commerce. Major trends during this period include increased online sales and digital marketing, personalization and customization, eco-friendly and sustainable products, expansion into emerging markets, and growing adoption of smart devices.
What Are The Key Drivers Fueling Growth In The Home-Use Beauty Devices Market?
The increasing prevalence of skin problems is anticipated to drive the home-use beauty device market's growth. Skin problems affect the skin’s appearance and function, and their rise is linked to environmental pollution, lifestyle changes, genetic factors, and stress. Home-use beauty devices can aid in managing these issues as part of a comprehensive skincare routine. For example, in September 2022, the UK Health Security Agency reported that the proportion of MRSA cases from skin and soft tissue infections increased to 33.7% in 2022 from 2021. Additionally, MRSA cases rose by 25.7% during the financial year from April 2020 to March 2021. Consequently, the increasing prevalence of skin problems is expected to drive the growth of the home-use beauty device market.
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What Are The Principal Market Segments In The Global Home-Use Beauty Devices Industry?
The home-use beauty devices market covered in this report is segmented –
1) By Type: Hair Removal, Cleansing, Acne Treatment, Light-Emitting Diode (LED) Therapy And Photo Rejuvenation , Oxygen Or Facial Steaming, Hair Growth, Other Types
2) By Technology: Laser Or Light, Vibration, Radio Frequency (RF) Energy, Nano-Iconic, Microneedling, Electroporation
3) By Application: Beauty Salons, Specialty Stores, Online Channels, Other Applications
Which Emerging Market Trends Are Altering The Home-Use Beauty Devices Sector?
Companies in the home-use beauty device market are focusing on developing devices with advanced technology, such as intense pulsed light (IPL) technology, to offer painless, efficient hair removal and gain a competitive market advantage. IPL technology uses broad-spectrum light to target various skin concerns, including hair removal and rejuvenation. For instance, in November 2023, Foreo AB., a Sweden-based beauty product company, launched the Peach 2 device, featuring advanced IPL technology with an ergonomic design. This device provides effective hair removal for smooth, radiant skin and includes a SmartSensor for personalized and safe treatments tailored to individual skin tones.
What Is The Leading Region In The Home-Use Beauty Devices Market?
North America was the largest region in the home-use beauty devices market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home-use beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
