What Has Been the Growth Trajectory for the In-App Advertising Market in Recent Years?
The in-app advertising market has seen considerable growth due to a variety of factors.
• The size of the in-app advertising market has seen a remarkable expansion in recent times, with projections showing an increase from $144.55 billion in 2024 to $174.18 billion in 2025, which translates to a compound annual growth rate (CAGR) of 20.5%. Factors contributing to this significant growth during the historical period include the proliferation of mobile devices, changes in user behavior, revenue generation possibilities for app developers, evolution of the app store, and the expansion of app ecosystems.
How Does the Forecast Look for the In-App Advertising Market?
The In-App Advertising market is expected to maintain its strong growth trajectory in upcoming years.
• The size of the in-app advertising market is projected to experience unprecedented growth in the coming years. It is predicted to expand to $365.42 billion by 2029, with a compound annual growth rate (CAGR) of 20.4%.
This surge in growth during the predicted period can be accredited to several factors including the broadening of the global app market, mitigation of ad fraud, enhancement of user experiences, the emergence of new app categories, and the use of analytics and data-driven targeting. Significant trends during this forecast period involve the dominance of mobile, app monetization tactics, programmatic advertising, creativity in ad formats, data analytics, and targeted advertising.
What Are The Leading Drivers Of Growth In The In App Advertising Market?
The in-app advertising market is gaining momentum due to the rising use of smartphones and tablets. Smartphones extend beyond just calls and messages to offer a wide array of functionalities. Tablets, on the other hand, are devices with touchscreen interfaces larger than those of smartphones. The surge in smartphone and tablet use leads to increased use of mobile applications, venues for in-app advertisements. Ad publishers use in-app mobile advertising to develop ads that are highly targeted and personalized, enhancing the chances that they will engage the audience and incite clicks. For example, in April 2023, statistics from the International Telecommunication Union (ITU), a Switzerland-based United Nations special agency for information and communication technologies, showed over 8.58 billion mobile subscriptions worldwide in 2022, in contrast to 8.9 billion in 2023 vis-a-vis a global population of 7.95 billion midway through the year. Consequently, the widespread use of mobile devices and connectivity fuels the growth of the field service management market.
How Are The Segments Defined Within The Global In App Advertising Market?
The in-app advertising market covered in this report is segmented –
1) By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads
2) By Platform: IOS, Android
3) By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing
Subsegments:
1) By Banner Ads: Static Banner Ads, Animated Banner Ads, Responsive Banner Ads
2) By Interstitial Ads: Full-Screen Interstitials, Video Interstitials, Image Interstitials
3) By Rich Media Ads: Expandable Ads, Interactive Ads, 3D Ads
4) By Video Ads: In-Stream Video Ads, Out-Stream Video Ads, Rewarded Video Ads
5) By Native Ads: In-Feed Ads, Sponsored Content, Recommendation Widgets
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How Are New Trends Expected To Influence The Growth Of The In App Advertising Market?
Major firms in the in-app advertising sector are concentrating on advanced data analytics and personalized marketing techniques in order to increase user involvement and enhance the effectiveness of advertisement efforts, turning the mobile app ecosystem into a profitable platform for marketers. Adobe Express, Adobe's AI-driven mobile application, is a creative instrument that aims to simplify the content creation process by giving the ability to create social media posts, videos, flyers, and logos, all made possible with Adobe Firefly's generative AI technology. For example, in April 2024, Adobe Inc., a computer software firm based in the US, released Adobe Express, a mobile application powered by Adobe Firefly, a tool that utilizes generative artificial intelligence (GenAI). This application is designed to simplify the creative process for content producers, providing features that aid in the creation of social media posts, videos, flyers, logos, and more, thereby making top-tier content available to a wider audience.
Who Are the Key Players In The In App Advertising Market?
Major companies operating in the in-app advertising market include:
• Amobee Inc.
• Apple Inc.
• BYYD Inc.
• Chartboost
• Meta Platforms Inc.
• Flurry
• Google AdMob
• InMobi Pte Ltd.
• Tapjoy Inc.
• Glispa GmbH
• Microsoft Corporation
• Zoomd Technologies Ltd.
• AdColony
• Amazon.com Inc.
• AppLovin
• Appodeal
• Epom Apps
• Fyber
• IronSource
• Media.net
• StartApp
• Unity Technologies
• Liftoff
• Mintegral
What Is The Most Dominant Region In The In App Advertising Market?
North America was the largest region in the in-app advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the in-app advertising market share during the forecast period. The regions covered in the in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
