How Has the Kitchen Towel Market Size Evolved in Recent Years?
The kitchen towel market has seen considerable growth due to a variety of factors.
• The market for kitchen towels has experienced considerable growth in the past few years. The market value is expected to increase from $2.49 billion in 2024 to $2.63 billion in 2025, with a compound annual growth rate (CAGR) of 5.8%.
The surge seen in the historical period can be linked to household hygiene habits, population increase and urban development, shifts in consumer lifestyles, the prevalence of single-occupant homes, and the increased focus on health and safety.
What Are The Estimated Market Size And Expected Annual Growth Rates For Globa Kitchen Towel Market?
The kitchen towel market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the kitchen towel market is projected to experience robust growth, estimated to reach $3.23 billion by 2029 with a Compound Annual Growth Rate (CAGR) of 5.2%.
Factors contributing to this growth in the projection period include a heightened emphasis on sustainability, material and design innovations, the expansion of premium and specialty sectors, e-commerce developments, and escalating health and hygiene concerns. Key trends anticipated during the forecast period encompass a concentration on quick-drying traits, the incorporation of smart and functional aspects, the expansion of internet-based retail channels, customization and personalization, as well as adherence to health and safety standards.
What Factors Are Driving Growth In The Kitchen Towel Market?
The escalating lifestyle necessities of the burgeoning urban populace have led to a surging demand for superior quality home and personal care products, thereby propelling the expansion of the kitchen towels market. As per WHO, there was a 1.84% hike in the global urban populace in 2021, and it's foreseen to see a growth of 1.63% annually from 2021 to 2025, and 1.44% annually from 2025 to 2030. The upsurge in urban population, together with augmenting disposable incomes, is bolstering the demand for personal care items such as kitchen towels. Furthermore, the infiltration of these products into budding markets is also on the rise due to the influence of westernization and globalization.
What Are The Key Segments Within The Global Kitchen Towel Market?
The kitchen towel market covered in this report is segmented –
1) By Product: Cloth-Based, Paper-Based
2) By Distribution Channel: Super markets And Hyper markets, Convenience Stores, Online Stores, Other Distribution Channels
3) By End-Use Sector: Commercial, Residential
Subsegments:
1) By Cloth-Based: Cotton Kitchen Towels, Linen Kitchen Towels, Microfiber Kitchen Towels, Terry Cloth Kitchen Towels
2) By Paper-Based: Disposable Paper Towels, Reusable Paper Towels, Bulk Roll Paper Towels
Pre-Book The Kitchen Towel Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
How Are New Trends Impacting The Size Of The Kitchen Towel Market?
The dampening effect on market growth can be largely attributed to the inflation in the prices of raw materials. To produce paper towels, many sellers utilize cellulose fiber in the form of either kraft pulp or fiber obtained through recycling waste paper. The cost factors are influenced by market dynamics such as the variations in the demand and supply of these raw materials, as well as energy and transportation costs. For example, according to data from September 2022, the US Producer Price Index for Wood pulp has escalated to 264.30 from 252.13 in the previous month and as low as 210.93 a year ago. This demonstrates an increase of 25.30% from the last month's figure and a 4.83% rise relative to the same time the previous year. Such influences can pose limitations on the expansion of the kitchen towels market.
Who Are the Key Players in the Kitchen Towel Market?
Major companies operating in the kitchen towel market include:
• Nova Tissue Ltd.
• Procter & Gamble Co.
• Kimberly-Clark Corporation
• Essity AB
• WEPA Professional GmbH
• Oji Holdings Corporation
• Resolute Forest Products Inc.
• Hengan International Group Company Limited
• Sofidel Group SPA
• Clearwater Paper Corporation
• Svenska Cellulosa AB
• Metsä Tissue Group
• Kruger Inc.
• Wausau Paper Corp.
• Accrol Group Holdings plc
• Marcal Manufacturing LLC
• MPI Papermills Inc.
• Renova - Fábrica de Papel do Almonda SA
• Soundview Paper Company
• Mercury Paper Inc.
• ABC Tissue Products Pty Ltd.
• National Paper Products Company
• Towel Depot Inc.
• Cascades Inc.
• Aldar Tissues Ltd.
• Towel & Linen Mills Ltd.
What are the Regional Insights into the Kitchen Towel Market?
Asia-Pacific was the largest region in the kitchen towel market in 2024. North America was the second largest region in the global kitchen towel market share. The regions covered in the kitchen towel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
