How Has the Location-Based Entertainment Market Size Evolved in Recent Years?
The location-based entertainment market has seen considerable growth due to a variety of factors.
• The location-based entertainment market has grown exponentially. It will grow from $3.86 billion in 2024 to $4.89 billion in 2025, at a CAGR of 26.7%.
Factors contributing to this growth include pop culture tie-ins, the influence of social media, urbanization, family and group activities, and trends in experiential spending.
What Are The Predictions for The Location-Based Entertainment Market in the Coming Years?
The location-based entertainment market is expected to maintain its strong growth trajectory in upcoming years.
• The location-based entertainment market is expected to see exponential growth, reaching $12.53 billion by 2029, growing at a CAGR of 26.5%.
Growth is driven by AI integration, expansion into emerging markets, sustainability initiatives, cross-industry collaborations, and the shift toward hybrid experiences. Trends include augmented reality (AR) integration, immersive experiences, virtual reality (VR) adoption, and interactive attractions.
Which Drivers Are Accelerating Growth In The Location-Based Entertainment Market?
The increasing consumer spending on games and video content is expected to boost the location-based entertainment market. Higher spending on video games, digital content, and streaming services reflects a growing demand for digital entertainment. This trend also drives interest in physical location-based entertainment that offers immersive, interactive experiences. U.S. video game sales surged to $57.2 billion in 2023, indicating a continued rise in consumer spending on entertainment, contributing to the growth of location-based entertainment.
What Are The Core Segments Of The Global Location-Based Entertainment Market?
The location-based entertainment market covered in this report is segmented –
1) By Offerings: Hardware, Software, Services
2) By Technology: 2 Dimensional (2D), 3 Dimensional (3D), Cloud Merged Reality (CMR)
3) By End-Use: Amusement Parks, Arcade Studios, 4D Films
Subsegments:
1) By Hardware: Gaming Consoles, Virtual Reality (VR) Headsets, Augmented Reality (AR) Devices, Interactive Kiosks, Motion Tracking Equipment, Projection Equipment
2) By Software: Game Development Software, Simulation Software, VR Or AR Content Creation Software, Location-Based Game Applications, Analytics And Data Management Software
3) By Services: Game Hosting And Maintenance Services, Content Creation And Customization Services, Consulting And Integration Services, Customer Support And Technical Assistance, Installation And Setup Services
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How Are Emerging Trends Reshaping The Dynamics Of The Location-Based Entertainment Market?
In the location-based entertainment industry, leading companies are concentrating their efforts on the creation of groundbreaking solutions such as state-of-the-art virtual reality technologies. This approach aims at amplifying the level of immersion, enticing a more extensive audience pool. The integration of virtual reality technology in location-based entertainment platforms leads to the formation of interactive digital realms within physical spaces, which greatly enriches the entertainment experience overall. A case in point is the SoReal VR SuperSpace launched by Shanghai Disney Resort, a theme park based in China, in September 2022. This marks the opening of Shanghai's inaugural flagship store, situated within the Disneytown shopping, dining, and entertainment district. This two-story establishment boasts VR experiences on its ground floor and an immersive VR walkthrough on the floor above. This revolutionary new feature, the brainchild of SoReal, a VR firm from China, serves to enhance visitor involvement and broaden the range of entertainment available within Disneytown.
Who Are the Key Players In The Location-Based Entertainment Market?
Major companies operating in the location-based entertainment market are:
• Google LLC
• Samsung Electronics Co. Ltd.
• Microsoft Corporation
• Meta Platforms Inc.
• Huawei Technologies Co. Ltd.
• The Walt Disney Company
• Panasonic Corporation
• Nvidia Corporation
• Regal Entertainment Group
• Unity Technologies Inc.
• AEON Fantasy Co. Ltd.
• Sony Interactive Entertainment LLC
• Magic Leap Inc.
• HTC Corporation
• Niantic Inc.
• Barron Games International LLC
• Bob’s Space Racers Inc.
• HQ Software LLC
• Habo Studio Inc.
• CamOnApp S.A.
• E-Learning Studios Ltd.
• SpringboardVR Inc.
• BidOn Games Studio LLC
• VRstudios LLC
What Are The Regional Insights Into The Location-Based Entertainment Market?
North America was the largest region in the location-based entertainment market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based entertainment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
