The low-calorie food market has seen considerable growth due to a variety of factors.
• The market size for low-calorie foods has seen significant growth in the recent past, and it is projected to increase from $14.69 billion in 2024 to $15.81 billion in 2025, representing a compound annual growth rate (CAGR) of 7.6%. Factors contributing to this historical growth include changing food tastes, heightened awareness of environmental and sustainability issues, improved access and availability, alongside endorsements from celebrities and influencers.
The Low-calorie Food market is expected to maintain its strong growth trajectory in upcoming years.
• Over the coming years, the low-calorie food market is set to witness robust growth, with an expected valuation of $22.06 billion in 2029 and a compound annual growth rate (CAGR) of 8.7%.
This growth during the projected period can be ascribed to factors such as cultural and demographic transitions, issues of sustainability, a rising demand for easily accessible healthy foods, strict nutrition labeling policies, and the commonness of diet-related illnesses. Key trends predicted during this period encompass a focus on health and wellness, product originality, preference for plant-based and vegan diets, technological advancements, and the emergence of functional foods.
The global rise in obesity and diabetes is anticipated to propel the low-calorie food market. Obesity means the body has an excessively high percentage of fat mass, while diabetes is a result of excessively high blood glucose levels. These two conditions often coexist and can be managed through a low-calorie diet. This form of diet hastens the rate of fat burning and places the body in a state of catabolism. For instance, a June 2024 report by the National Health Service (NHS), England's public health care institution, indicated that an additional half a million (549,000) people are categorized as being at risk of type 2 diabetes over the previous year. Among individuals younger than 40, this increase is even more significant, with a jump from 173,166 in 2022 to 216,440 in 2023. Additionally, the World Obesity Federation reported in May 2022 that by 2030, one billion people worldwide, including 1 in 5 women and 1 in 7 men, are expected to be obese. Consequently, the accelerated growth rate of diabetes and obesity is a significant factor propelling the low-calorie food market.
The low-calorie food market covered in this report is segmented –
1) By Type: Sugar Substitutes, Sugar Alcohol Substitutes, Nutrient Based Substitutes
2) By Product: Aspartame, Sucralose, Stevia, Saccharin, Cyclamate
3) By Application: Dairy Products, Dietary Beverages, Bakery Products, Snacks, Other Applications
Subsegments:
1) By Sugar Substitutes: Stevia, Aspartame, Sucralose, Monk Fruit Extract, Acesulfame Potassium
2) By Sugar Alcohol Substitutes: Erythritol, Xylitol, Maltitol, Sorbitol, Isomalt
3) By Nutrient Based Substitutes: Low-Calorie Protein Sources, Fiber-Based Substitutes, Low-Fat Dairy Alternatives, Vegetable Purees, Whole Grain Substitutes
The growth in vegan low-calorie foods is a prominent trend that is gaining traction in the low-calorie food market. Major players are concentrating their efforts on creating vegan low calorie alternatives in response to the rising veganism trend. For example, in September 2022, Nada Moo!, a vegan ice cream company originating from Texas, introduced Frozen Bites. This product is a vegan low-calorie treat with just 50–70 calories per portion.
Major companies operating in the low-calorie food market include:
• Ajinomoto Co. Inc.
• Beneo Group
• Ingredion Incorporated
• Abbott Laboratories
• Galam Ltd.
• PepsiCo Inc.
• Zydus Wellness Limited
• Bernard Food Industries Inc.
• Danisco A/S
• Archer Daniels Midland Company
• The Coca-Cola Company
• Cargill Incorporated
• Groupe Danone SA
• Nestlé S.A.
• McNeil Nutritionals LLC
• Dr Pepper Snapple Group Inc.
• Heartland Food Products Group
• Glucerna SR tablets
• Kellogg Company
• General Mills Inc.
• The Hershey Company
• Mars Incorporated
• Mondelez International Inc.
• Unilever PLC
• Kraft Heinz Company
• Campbell Soup Company
• Conagra Brands Inc.
• The J.M. Smucker Company
• Hormel Foods Corporation
• Tyson Foods Inc.
• Maple Leaf Foods Inc.
• Beyond Meat Inc.
• Impossible Foods Inc.
• Amy's Kitchen Inc.
• Sweetgreen Inc.
• Freshii Inc.
• Just Salad LLC
• Chopt Creative Salad Company LLC
• Tender Greens
• Cava Group Inc.
• Dig Inn Hospitality Group LLC
• Lemonade Restaurant Group LLC
North America was the largest region in the low-calorie food market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the low-calorie food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.