What Fueled The Previous Growth In The Marketing Analytics Market?
The marketing analytics market has seen considerable growth due to a variety of factors.
• In recent times, there has been a swift expansion in the size of the marketing analytics market. This market is projected to surge from $5.35 billion in 2024 to $6.23 billion in 2025, marking a compound annual growth rate (CAGR) of 16.4%.
Factors such as the growing focus on data-guided decisions, intensifying competition and market saturation, a shift towards consumer-focused marketing, changes in consumer behavior and digital evolution, along with a need for quantifiable ROI and responsibility, contributed to the growth in the historic period.
How Does the Forecast Look for the Marketing Analytics Market?
The marketing analytics market is expected to maintain its strong growth trajectory in upcoming years.
• The size of the marketing analytics market is forecasted to experience a swift increase in the upcoming years, expanding to $11.61 billion by 2029 with a compound annual growth rate (CAGR) of 16.8%.
This growth during the projected timeframe could result from advancements in analytics techniques, the rise of digital marketing channels, an emphasis on personalization and customer experience, the widening scope of IoT and big data, along with regulatory compliance and privacy issues. The future trends to watch for in this market would be an increased integration of AI and machine learning, a move towards predictive analytics, a focus on real-time analytics, the emergence of customer journey analytics and growth in cross-channel attribution.
What Are The Leading Drivers Of Growth In The Marketing Analytics Market?
The proliferation of online shopping and e-commerce is projected to fuel the development of the marketing analytics market. Online shopping and e-commerce, which involve internet-based buying and selling of goods and services, are expanding due to increased internet usage, convenience, and a shift in consumer buying behaviors. E-commerce uses marketing analytics to understand consumer behaviors, fine-tune digital ad campaigns, and improve personalized customer interactions to achieve more effective targeting and engagement. For example, the United States Census Bureau, a government entity, reported total e-commerce sales of $1,118.7 billion in 2023, a 7.6% increase from 2022. Hence, the growth of online retailing and e-commerce is propelling the marketing analytics market expansion.
How Are The Segments Defined Within The Global Marketing Analytics Market?
The marketing analytics market covered in this report is segmented –
1) By Deployment: Cloud, On-Premises
2) By Application: Online marketing, Content marketing, E-Mail marketing, Other Applications
3) By End User: Retail And Consumer Goods, Banking, Financial Services, And Insurance (BFSI), Healthcare, Retail, Media And Communication, Industrial, Other End Users
Subsegments:
1) By Cloud: Public Cloud, Private Cloud, Hybrid Cloud
2) By On-Premises: Single-Tenant Systems, Multi-Tenant Systems
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How Are New Trends Impacting The Size Of The Marketing Analytics Market?
Prominent firms in the marketing analytics market are focusing on the creation of sophisticated tools like Analytic Edge Qube, a software as a service (SaaS) platform to refine data-related decision-making and fine-tune marketing agendas. Analytic Edge Qube offers marketers a wide range of highly scalable and approachable resources for smooth data interpretation, thereby enhancing the effectiveness and insightfulness of marketing analytics. For example, in January 2024, Analytic Edge, a specialist in marketing analytics based in Singapore, introduced Analytic Edge Qube. This SaaS platform combines several features like demand drivers for ongoing marketing mix modeling (MMM), SynTest for AI-empowered testing and learning, PriceSense for price and promotional analysis, and PowerView for analytics visualization. This all-inclusive toolkit provides marketers with the necessary resources to boost marketing performance and optimize return on investment (ROI). Its high automation, user-friendly design, and no-code system allow most companies and brands to implement these marketing analytics without the need for data science or statistics professionals in their teams.
Who Are the Key Players In The Marketing Analytics Market?
Major companies operating in the marketing analytics market are:
• Alphabet Inc.
• Microsoft Corporation
• International Business Machines Corporation (IBM)
• Oracle Corporation
• SAP SE
• Salesforce Inc.
• Adobe Inc.
• Nielsen Holdings plc
• SAS Institute Inc.
• Teradata Corporation
• HubSpot Inc.
• Pegasystems Inc.
• Neustar Inc.
• Mailchimp
• Zoho Corporation
• Hootsuite Inc.
• SEMrush Inc.
• Sprout Social Inc.
• Brandwatch
• Iterable Inc.
• GoodData
• CallRail
• Acoustic
• Mixpanel Inc.
• CleverTap
What Is The Most Dominant Region In The Marketing Analytics Market?
North America was the largest region in the marketing analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
