What Has Been The Historical And Current Growth Of The Marketing Automation Market?
The marketing automation market has seen considerable growth due to a variety of factors.
• Recent years have seen a significant growth in the market size of marketing automation. A surge from $6.79 billion in 2024 to $7.44 billion in 2025, recording a compound annual growth rate (CAGR) of 9.5%, is projected. This historical growth trend can be linked to the rising demand for personalized client experiences, the need for lead generation and nurturing, the efficiency of marketing operations, the analysis and measurement of campaign effectiveness, and the harmonization of sales and marketing procedures.
What Are The Estimated Market Size And Expected Annual Growth Rates For Globa Marketing Automation Market?
The marketing automation market is expected to maintain its strong growth trajectory in upcoming years.
• The size of the marketing automation market is set to witness significant expansion in the coming years, with an estimated value of $10.54 billion by 2029, growing at a compound annual growth rate (CAGR) of 9.1%.
The anticipated growth within the forecast period is largely due to the emergence of account-based marketing (ABM), AI and machine learning applications, a shift towards multichannel marketing, and an increased emphasis on customer retention and loyalty. Key trends expected within the forecast period include a heightened focus on customer retention automation, dynamic content automation, marketing operations and revenue attribution, compliance and data privacy automation, and integration with customer relationship management (CRM) systems.
What Are The Essential Drivers Behind The Growth Of The Marketing Automation Market?
The progression of the marketing automation market is anticipated to be influenced by the rise of big data and data analytics solutions. These technological tools play a key role for marketing automation corporations as they provide profound understanding of customers and enable them to present apt offers at the perfect timing, cultivate potential clientele, and assist them with sophisticated lead scoring. Utilizing tried and true techniques of big data and data science allows a marketing automation business to flexibly react to current and future customers' actions, and adapt a strategy to match their needs. For instance, Tech Jury, a software and tech critique firm based in the US, proposes that by 2023, the big data analytics market is predicted to escalate to $103 billion. Furthermore, statistics on the escalation of big data indicate that data generation will exceed 180 zettabytes by 2025. Moreover, the Big Data banking analytics market is projected to advance at a CAGR of 12.97% from 2020 to 2025, culminating to $62.10 billion by 2025. Thus, the expansion of big data and data analytics is serving as a fundamental driving force for marketing automation growth.
What Are The Key Segments Within The Global Marketing Automation Market?
The marketing automation market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On-Premises, Cloud
3) By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises
4) By Application: Digital marketing, E-Mail marketing, Mobile marketing, Inbound marketing, Social Media marketing, Campaign Management, Other Applications
5) By End-Use: BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users
Subsegments:
1) By Software: Email marketing Software, Social Media marketing Software, Lead Management Software, Customer Relationship Management (CRM) Integration, Analytics and Reporting Tools
2) By Services: Consulting Services, Implementation Services, Support and Maintenance Services, Training and Education Services
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How Are New Trends Impacting The Size Of The Marketing Automation Market?
Prominent players in the marketing automation market are concentrating on creating cutting-edge marketing automation platforms that enhance user interface, increase the efficiency of campaigns, and utilize data analytics for superior decision-making. The platform is capable of integrating with online outlets such as Shopify, enabling businesses to effectively manage promotions and monitor revenue. For example, Zoho Corporation Pvt Ltd, a company based in India, introduced Zoho Marketing Automation 2.0 in October 2023. The platform now features potent lead generation tools from existing Zoho applications, ensuring smooth customer experiences across different platforms. Integration with Zoho Social facilitates targeted campaigns on popular platforms like Facebook and Instagram. Using PageSense's features, users can keep track of customer acquisition and customize web pages based on the visitor's behavior. With the Drag-and-Drop Landing Page Builder feature, users have the ability to design landing pages seamlessly with a visual editor.
Who Are the Key Players in the Marketing Automation Market?
Major companies operating in the marketing automation market include:
• Microsoft Corporation
• International Business Machines Corporation
• Oracle Corporation
• SAP SE
• Salesforce.com Inc.
• Adobe Inc.
• SAS Institute Inc.
• Teradata Corporation
• HubSpot Inc.
• Thryv Holdings Inc.
• ActiveCampaign Inc.
• Keap Inc.
• Act-On Software Inc.
• SharpSpring, Inc.
• Infusionsoft Inc.
• Ontraport Inc.
• Autopilot HQ Inc.
• Greenrope Inc.
• eTrigue Corporation
• Prospect.io
• Sendinblue SAS
• Insidesales.com Inc.
What are the Regional Insights into the Marketing Automation Market?
North America was the largest region in the marketing automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
