What Fueled Men’s Personal Care Market?
The men’s personal care market has seen considerable growth due to a variety of factors.
• Significant expansion has been observed in the men’s personal care market over the past few years. The market, which was valued at $69.45 billion in 2024, is poised to increase to $76.26 billion in 2025, reflecting a compound annual growth rate (CAGR) of 9.8%.
Factors that contributed to the market's growth during the historic period include the cultural diversity in advertising campaigns, societal recognition of self-care, the rise in natural and organic trends, incorporation of wellness, and the effects of celebrity endorsements and influencers.
What Is The Forecast For The Men’s Personal Care Market By 2029?
The men’s personal care market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for men's personal care is projected to experience swift expansion in the forthcoming years, reaching $113.16 billion by 2029 with a compound annual growth rate (CAGR) of 10.4%.
Factors contributing to growth during the forecast period encompass market extension, evolving consumer tastes, a focus on health and wellness, male-centric product innovation, societal and cultural transformations, and an emphasis on environmental sustainability. Predominant trends during this forecast period will include a focus on customization and personalization, increased awareness of men's grooming, inclusion and diversity, a shift towards natural and organic products, and the innovation of products specifically designed for men.
What Are The Primary Growth Drivers In The Men’s Personal Care Market?
The increase in consumer preference for dedicated grooming products worldwide is significantly boosting the men's personal care market. The term grooming refers to the methods people employ to maintain their bodies clean and attractive. Men use personal care items for grooming, hence the emphasis on grooming has fuelled the expansion of the men's personal care market. For example, Voyant Beauty, a personal care product producer based in the US, reported in June 2024 that men's skincare routine demand has skyrocketed by 857% over the past five years, predicting the market could reach $110 billion by 2030. Moreover, in comparison to five years ago, 56% of men now buy more skincare items. Consequently, the increasing consumer preference for particular grooming products is spurring the growth of the men's personal care market.
How Is The Globa Men’s Personal Care Market Divided Into Key Segments?
The men’s personal care market covered in this report is segmented –
1) By Product: Skin Care Products, Hair Care Products, Shave Care Products, Fragrances, Other Products
2) By Category: Organic, Conventional
3) By Age Group: 18-30 Years, 31-58 Years, 59 And Above
4) By Distribution Channel: Online Retail Stores, Convenience Stores, Specialist Retailers, Super markets/Hyper markets, Other Distribution Channels
Subsegments:
1) By Skin Care Products: Moisturizers, Cleansers and Exfoliators, Sunscreen and Aftershave Balm
2) By Hair Care Products: Shampoo and Conditioner, Styling Products, Hair Treatments
3) By Shave Care Products: Shaving Creams and Gels, Razors and Blades, Post-Shave Balms and Lotions
4) By Fragrances: Eau de Toilette, Eau de Parfum, Body Sprays and Deodorants
5) By Other Products: Body Washes and Scrubs, Oral Care Products, Grooming Accessories
Pre-Book The Men’s Personal Care Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
What Trends Are Reshaping The Men’s Personal Care Market?
Large corporations in the men's personal care market are focusing on developing skincare ranges to tackle specific skin issues such as sensitivity, ageing, and hydration. These skincare collections create easier skincare routines by offering harmonious products that enhance skin health and looks, thus, encouraging consistent skincare practices and boosting overall grooming and self-esteem. For example, in April 2024, Piramal Pharma, a pharmaceutical firm based in India, expanded its portfolio into the men's grooming sector with the introduction of the BOHEM product line. The brand's objective is to transition grooming habits to incorporate more holistic self-care routines using scientifically validated ingredients.
Who Are the Key Players in the Men’s Personal Care Market?
Major companies operating in the men’s personal care market include:
• LVMH Moët Hennessy Louis Vuitton
• Johnson & Johnson
• Procter & Gamble
• Unilever
• L'Oréal
• Henkel AG & Co KGaA
• Colgate-Palmolive Company
• Reckitt Benckiser
• Estee Lauder Companies Inc.
• Baxter of California
• Kao Corporation
• Beiersdorf AG
• Shiseido Company Limited
• The Clorox Company
• Natura & Co
• Bulldog Skincare
• Coty Inc.
• Avon Products Inc.
• Edgewell Personal Care Company
• Revlon Inc.
• L'Occitane International SA
• The Himalaya Drug Company
• Harry's Inc.
• EOS Products LLC
• Every Man Jack
• The Proactiv Company LLC
• The Art of Shaving
• Jack Black LLC
• American Crew
• Kiehl's
• Lab Series Skincare for Men
• Malin+Goetz
• Molton Brown
• Nivea Men
What are the Regional Insights into the Men’s Personal Care Market?
North America was the largest region in the men’s personal care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the men’s personal care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
