How Has the Micro-Location Technology Market Size Evolved in Recent Years?
The micro-location technology market has seen considerable growth due to a variety of factors.
• Over the past few years, the micro-location technology market has expanded significantly. The market size, which is projected to escalate from $29.83 billion in 2024 to $34.93 billion in 2025, will increase at a compound annual growth rate (CAGR) of 17.1%. Factors such as the incorporation of augmented reality, the advent of indoor navigation, the omnipresence of mobile devices, the trend towards retail personalisation, and the development of intelligent building solutions contributed to the growth in the historical period.
What Are The Predictions for The Micro-Location Technology Market Size?
The Micro-Location Technology market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of micro-location technology is poised for swift expansion in the coming years, reaching a size of $64.97 billion in 2029 with a compound annual growth rate (CAGR) of 16.8%.
The predicted growth during the forecast period can be credited to a range of factors like industry 4.0 and logistics, initiatives for smart cities, healthcare innovations, transformation of the retail sector, increasing demand for indoor navigation, and quick progress in the Internet of Things. Some of the key trends expected to emerge in this period include novel use cases, edge computing and analytics, safety and security solutions, the integration of augmented reality (AR), and optimization of the supply chain.
Which Drivers Are Accelerating Growth In The Micro Location Technology Market?
The proliferation of mobile devices is anticipated to drive the expansion of the micro-location technology market. A mobile device, distinguished by its compact size, touchscreen display, and various functionalities, employs micro location-based technology to pinpoint the indoor location of any individual, assets, or equipment. For example, Uswitch Limited, a UK-based firm offering comparison and switching services, reported in February 2023 that mobile connections in 2022 reached 71.8 million, a 3.8% increase from the previous year. By 2025, the UK population will be 68.3 million, with around 95% of these individuals owning smartphones. Consequently, the increased dependence on mobile devices is stimulating the development of the micro-location technology market.
What Are The Core Segments Of The Global Micro Location Technology Market?
The micro-location technology market covered in this report is segmented –
1) By Component: Hardware, Software, Services
2) By Technology: Bluetooth Low Energy, Wi-Fi, Near Field Communication, Beacons, Other Technologies
3) By Application: Proximity Marketing, Asset Management
4) By End Use: Healthcare, Transportation And Logistics, BFSI, Sports And Entertainment, Commercial
Subsegments:
1) By Hardware: Beacons (Bluetooth, Wi-Fi), Sensors (RFID, NFC), Location Tags, Mobile Devices, Other Tracking Devices
2) By Software: Location Analytics Software, Mapping And Navigation Software, Asset Management Software, Mobile Applications, Cloud-Based Solutions
3) By Services: Consulting Services, Installation And Integration Services, Maintenance And Support Services, Data Management Services, Training And Education Services
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Which Emerging Trends Are Reshaping The Micro Location Technology Market Size?
The emergence of product innovation is a noteworthy trend in the micro-location technology sphere. A focus on creating novel technological solutions is prevalent among leading firms in the micro-location technology market to solidify their standing. To illustrate, Smith Micro Software, Inc., an American company that offers software solutions to wireless and cable service providers, introduced the Micro's SafePath 7 platform in March 2022. The platform, which will be supplied by the wireless carrier to their subscribers, offers improved digital family safety features such as high-end parental controls, real-time location services, and app evasion capabilities. The SafePath platform, incorporating SafePath Family, SafePath IoT, and SafePath Home, equips users with comprehensive and user-friendly tools for safeguarding their digital lifestyles and managing their connected devices through a single app.
Who Are the Key Players In The Micro Location Technology Market?
Major companies operating in the micro-location technology market include:
• Apple Inc.
• Cisco Systems Inc.
• Google LLC
• CenTrak Inc.
• Humatics Corporation
• Hewlett Packard Enterprise Development LP
• Sewio Networks
• Siemens AG
• Zebra Technologies
• Ubisense Group
• Aruba Networks
• Kontakt.io
• Ruckus Networks
• Estimote Inc.
• Camco Technologies nv
• Quuppa Intelligent Locating System
• Mist Systems
• Inc.
• DecaWave Limited
• Redpine Signals
• Visible Assets Inc
• Gimbal Inc.
• Bluvision
• Pole Star
• Inpixon
• Pointr
• IndoorAtlas Oy
• KIO RTLS
• Locatify
• MERIDIAN
• Navisense GmbH
• sensewhere Ltd.
• Hexagon AB
• Broadcom Inc.
• MiTAC Digital Technology Corporation
What Are The Regional Insights Into The Micro Location Technology Market?
North America was the largest region in the micro-location technology market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the micro-location technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
