How Has the Oats Market Evolved Historically and What is its Current Size?
The oats market has seen considerable growth due to a variety of factors.
• In recent times, there has been significant expansion in the oats market. Its size is anticipated to rise from $7.7 billion in 2024 to $8.29 billion in 2025, marking a Compound Annual Growth Rate(CAGR) of 7.7%.
Factors influencing the growth during the historic period include shifting dietary habits, heightened consciousness about health benefits, a surge in demand for nutritious and accessible breakfast alternatives, successful marketing strategies and brand promotion for raising awareness, alongside the appeal of convenience and time-efficiency.
What is the Forecasted Market Size and CAGR for the OatsMarket?
The oats market is expected to maintain its strong growth trajectory in upcoming years.
• The size of the oat market is predicted to experience robust growth within the coming years. The market is estimated to expand to $12.04 billion by 2029 with a Compound Annual Growth Rate (CAGR) of 9.8%.
This growth within the projected period can be due to the rising demand for oat-derived products, higher demand for healthy, quick and easy-to-prepare breakfast choices, consumer habits, and lifestyle shifts, the expansion of e-commerce platforms and online retail channels, as well as increasing awareness of oatmeal's positive impact on the environment. Major trends anticipated during this time frame include advancements and creative changes in oat-based products, regional and ethnic diversifications, opportunities for personalized oatmeal variants, and greater consumer emphasis on eco-friendly packaging and clear product labelling.
What Key Factors and Trends are Driving the Growth of the Oats Market?
The escalating demand and appreciation for nutritious food are driving the expansion of the oats market. The trend of health-conscious eating is gaining momentum, with a majority of consumers seeking food and beverages that comply with increasingly complicated health and wellness, sustainable, and ethical standards. Oatmeal, due to its health advantages and high nutritional content, is widely consumed as a wholesome breakfast choice. Oatmeal provides numerous benefits, including weight management, blood sugar level control, cholesterol level regulation, and many others. For instance, Food Insight, a US-based non-profit organization, reported in July 2022 that 52% of Food and Health Survey participants adopted a specific diet or eating pattern in 2022, a significant increase from 39% in 2021. The most popular options were clean eating (16%), mindful eating (14%), and calorie counting (13%). Additionally, a Poll/HealthDay survey indicated that roughly 63% or two-thirds of American adults planned to modify their diet in 2022. Hence, the growing interest and inclination towards healthy food consumption are projected to expedite the oats market's growth in the future years.
What are the Market Segments in the Oats Market?
The oats market covered in this report is segmented –
1) By Type: Whole, Steel Cut, Scottish, Regular Rolled, Quick Rolled, Instant, Other Types
2) By Form: Flakes, Granules, Flour
3) By Application: Bakery Products, Animal Feeds, Food Ingredients, Health Care, Cosmetic Products, Other Applications
4) By Distribution Channel: Hyper markets, Super markets, Specialty Retailers, Convenience Stores, Independent Retailers, Other Distribution Channels
Subsegments:
1) By Whole Oats: Raw Whole Oats, Processed Whole Oats, Steel Cut Oats
2) By Steel Cut Oats: Regular Steel Cut Oats, Quick-Cooking Steel Cut Oats
3) By Scottish Oats: Traditional Stone-Ground Oats, Coarse Milled Oats
4) By Regular Rolled Oats: Old-Fashioned Rolled Oats, Organic Rolled Oats
5) By Quick Rolled Oats: Quick-Cooking Oats, Instant Cooking Rolled Oats
6) By Instant Oats: Flavored Instant Oats, Plain Instant Oats
7) By Other Types: Oat Flour, Oat Bran, Oat-Based Snacks Or Cereal Blends
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What Trends are Shaping the Oats Market?
In the oats market, there's a noticeably increasing trend towards product innovation. Major market players are honing their focus on creating novel products to satisfy customer needs and consolidate their industry standing. For example, in September 2022, US-based food corporation, Quaker Oats Company, launched their new product, Quaker Oats Muesli. This product is enriched with five different grains, complemented by 22% of fruits, nuts, and seeds. Presenting two delicious flavors - Fruit & Nut, and Berries & Seeds, Quaker Oats Muesli delivers a comprehensive, diverse-textured, and quick-to-prepare breakfast, which is a perfect option for health-centric consumers wanting nutritious yet tasty breakfast alternatives, even in the midst of a bustling morning.
Who Are the Key Players in the Oats Market?
Major companies operating in the oats market include:
• Blue Lake Milling Pty Ltd.
• Bob's Red Mill Natural Foods Inc.
• Bloch & Guggenheimer
• The Kellogg Company
• Avena Foods Ltd.
• General Mills Inc.
• Grain Millers Inc.
• Quaker Oats Company
• Nestlé SA
• Nature's Path Foods Inc.
• Morning Foods Ltd.
• Weetabix Ltd.
• Glanbia plc
• PepsiCo Inc.
• Hain Celestial Group
• Richardson International Ltd.
• Bagrry's India Ltd.
• W Jordan Ltd.
• McCann's Irish Oatmeal
• Swedish Oat Fiber AB
• Creafill Fibers Corp
• Albert's Organics Inc.
• Glebe Farm Foods Ltd.
• Ceres Organics Pvt Ltd.
• Nature's Best Ltd.
• CanMar Grain Products Ltd.
• Arrowhead Mills Inc.
• ThinkThin LLC
• Montana Gluten Free Processors LLC
• Bakery On Main LLC
What are the Regional Insights into the Oats Market?
Europe was the largest region in the oats market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the oats market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
