What Has Been The Evolution of the Pet Oral Care Products Market in Recent Years?
The pet oral care products market has seen considerable growth due to a variety of factors.
•The market size for pet oral care products has seen vigorous growth in the past years. The market value is predicted to rise from $2.06 billion in 2024 to $2.18 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 5.5%.
The reason for such growth in the past years can be linked to factors such as heightened pet ownership, increased understanding about pet dental health, advice from veterinarians, treating pets like family members, and the commonly occurring dental problems in pets.
What Is the Forecasted Market Size and Growth Rate for The Pet Oral Care Products Market?
The pet oral care products market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations indicate that the pet oral care products market will experience significant growth in the upcoming years, with its value anticipated to reach $2.88 billion in 2029, reflecting a compound annual growth rate (CAGR) of 7.3%.
This predicted growth during the forecast period is largely attributed to the emphasis on preventive pet care, innovative product formulations, expansion of e-commerce and pet specialty retail, increased veterinary recommendations, and the increase in pet dental insurance programs. Trends to look out for during this forecast period are the creation of enzymatic toothpaste and gels, a heightened focus on products for breath freshness, the integration of smart and connected oral care devices, and partnerships for tailored pet oral care solutions.
Which Factors Are Boosting Growth In The Pet Oral Care Products Market?
The pet oral care products market is projected to expand due to the high rates of dental illnesses among pets. Dental diseases, encompassing a variety of conditions that cause discomfort, pain, and other health issues impacting the oral structures such as teeth, gums, and surrounding tissues in pets, are widespread. Pet oral care merchandise aids in the cleaning of the oral cavity, breath freshening, and upholding oral health, hence warding off dental ailments. For example, RSPCA Australia reported in September 2022 that dental diseases are the most common health concern for pets, touching 70% of cats and 80% of dogs by the age of three. Moreover, the Royal Veterinary College announced in March 2023 that periodontal disease is the most frequently discovered condition among cats in the UK. Their research showed that yearly, 15.2% of cats are diagnosed with the ailment, affecting nearly 1.8 million cats, with many instances potentially going unidentified. As a result, the high frequency of dental diseases in pets is boosting the expansion of the pet oral care products market.
What Key Areas Define The Segmentation Of The Global Pet Oral Care Products Market?
The pet oral care products market covered in this report is segmented –
1) By Product Type: Toothpaste, Toothbrushes, Dental Wipes, Dental Chews, Oral-Care Food Additives, Oral-Care Water Additives, Other Products
2) By Pet Type: Dogs, Cats, Other Pets
3) By Distribution Channel: Super markets And Hyper markets, Online Channels, Specialized Pet Shops, Veterinary Channels, Other Distribution Channels
4) By Application: Residential, Commercial
5) By End-Use: Veterinary Hospitals, Private Clinics, Home Care, Colleges And Universities
Subsegments:
1) By Toothpaste: Enzymatic Toothpaste, Non-Enzymatic Toothpaste, Flavored Toothpaste
2) By Toothbrushes: Finger Brushes, Standard Dog Toothbrushes, Cat Toothbrushes, Electric Toothbrushes
3) By Dental Wipes: Textured Dental Wipes, Antimicrobial Dental Wipes, All-Natural Dental Wipes
4) By Dental Chews: Rawhide Dental Chews, Grain-Free Dental Chews, Enzymatic Dental Chews, Dental Bones and Treats
5) By Oral-Care Food Additives: Water-Soluble Oral Care Powders, Liquid Oral Care Additives, Treats with Oral-Care Benefits
6) By Oral-Care Water Additives: Antibacterial Water Additives, Breath Freshening Water Additives, Enzymatic Water Additives
7) By Other Products: Oral-Care Gels, Breath Freshening Sprays, Dental Kits
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How Are Emerging Trends Reshaping The Dynamics Of The Pet Oral Care Products Market?
The increasing focus on product innovation is a significant trend in the pet oral care products market. Top companies in this sphere are constantly developing new products in order to maintain their market dominance. For instance, TEEF for Life, an American company specializing in dog oral care, introduced two novel supplements in January 2023; Selective Microbial Metabolism Regulation Technology (SMMRT) and Protektin42 to aid in pet oral health. SMMRT has exhibited clinical evidence of enhancing healthy bacteria and constraining growth of disease-causing germs in both humans and pets. The other innovation, Protektin42TM, targets root causes of gum disease, tooth decay and bad breath in dogs. Protektin42 is both a prebiotic and postbiotic supplement composed of human-grade, plant-derived elements and is offered as a powder for mixing with water.
Who Are the Key Players in the Pet Oral Care Products Market?
Major companies operating in the pet oral care products market include:
• Mars Incorporated
• Boehringer Ingelheim International GmbH
• Nestlé Purina PetCare Company
• Colgate-Palmolive Company
• Kao Corporation
• Central Garden & Pet Company
• Hill's Pet Nutrition Inc.
• Blue Buffalo Co. Ltd.
• Virbac Corporate
• Dechra Pharmaceuticals plc
• Compana Pet Brands
• Vetoquinol SA
• Manna Pro Products LLC
• Nutrix LLC
• TropiClean
• Kaytee Products Inc.
• Ceva Animal Health LLC
• AllAccem Inc.
• HealtyMouth LLC
• imRex Inc.
• PetzLife Products Inc.
• Kane Biotech
• Natural Pet Innovations
What Is The Most Dominant Region In The Pet Oral Care Products Market?
North America was the largest region in the pet oral care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet oral care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
