How Has the Pet Raw Food Market Size Evolved in Recent Years?
The pet raw food market has seen considerable growth due to a variety of factors.
• The pet raw food market has experienced rapid growth in recent years. It is forecasted to increase from $3.68 billion in 2024 to $4.23 billion in 2025, with a compound annual growth rate (CAGR) of 15.1%.
Growth factors include rising awareness of climate impact, endorsements from veterinarians, development of convenient raw food options, increased awareness of pet obesity, and tighter regulations and safety standards.
What Are The Predictions for The Pet Raw Food Market in the Coming Years?
The pet raw food market is expected to maintain its strong growth trajectory in upcoming years.
• The pet raw food market is expected to grow rapidly, reaching $7.32 billion by 2029, with a CAGR of 14.7%.
This growth can be attributed to a focus on health and wellness, the rise of e-commerce platforms, functional foods, locally sourced ingredients, and investment in consumer education. Major trends include subscription models, sustainable packaging innovations, food technology advancements, novel ingredient exploration, and a rising demand for sustainable protein sources.
Which Drivers Are Accelerating Growth In The Pet Raw Food Market?
The surge in pet ownership is anticipated to stimulate the expansion of the pet raw food market. It involves the lawful care and accountability for domesticated animals that serve as companions, protectors, or sources of enjoyment. The upward trend in pet ownership can be attributed to various factors, including emotional support and companionship, an increased awareness of animal welfare, and the influence of social media. Pet owners are giving preference to raw pet food, selecting natural, nutritional items with fewer additives that align with the natural diets of their pets. This choice is anchored in an emphasis on high-quality, wholesome foods that resemble wild diet consumption. As a case in point, data from the People's Dispensary for Sick Animals, a veterinary charity based in the UK, revealed in April 2023 that pet ownership among UK adults had increased to 53% from 51% in February 2020. Dog ownership saw a rise from 26% to 29% within the same period. Consequently, this growth in pet ownership is fuelling the expansion of the pet raw food market.
What Are The Core Segments Of The Global Pet Raw Food Market?
The pet raw food market covered in this report is segmented –
1) By Type: Kibble-Plus, Frozen, Dehydrated, Freeze-Dried
2) By Animal Type: Dogs, Cats, Other Animal Types
3) By Application: Online Sales, Offline Sales
Subsegments:
1) By Kibble-Plus: Raw-Infused Kibble, Kibble with Raw Toppings
2) By Frozen: Raw Frozen Dog Food, Raw Frozen Cat Food
3) By Dehydrated: Dehydrated Raw Dog Food, Dehydrated Raw Cat Food
4) By Freeze-Dried: Freeze-Dried Raw Dog Food, Freeze-Dried Raw Cat Food
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How Are Emerging Trends Reshaping The Dynamics Of The Pet Raw Food Market?
Leading companies in the pet raw food market are concentrating their efforts on innovative products like freeze-dried nutrition, aiming to deliver the health benefits of raw pet food in a user-friendly kibble style. The process of freeze-drying the food under incredibly cold conditions and then drying it in a vacuum allows for a long shelf life and retains a vast majority of the food's original nutritional value and quality. Taking Primal Pet Foods as an example, this US-based fully prepared, human-grade raw pet food producer launched a product named Kibble in the Raw in March 2024. This item provides an incredibly nutritious choice with carefully chosen, raw ingredients such as beef, pork, fish, or chicken. Kibble in the Raw, which includes freeze-dried raw protein, maintains maximum nutrients and flavor, and abstains from synthetic vitamins or minerals. Its convenience and high nutritional value are appealing to pet owners seeking for the best health benefits and natural feeding options.
Who Are the Key Players In The Pet Raw Food Market?
Major companies operating in the pet raw food market are:
• Stella & Chewy's
• Sojourner Farms LLC
• Nature's Variety
• Instinct Pet Food
• The Honest Kitchen
• Northwest Naturals
• Halo Pets
• Bravo Pet Foods
• Red Dog Blue Kat
• Darwin's Natural Pet Products
• Big Dog Natural
• Dr. Harvey's
• Vital Essentials
• Steve's Real Food
• Answers Pet Food
• SmallbatchPets
• BARF World Inc.
• OC Raw Dog
• Carnivora
• Totally Raw Pet Food Inc.
• Momentum Carnivore Nutrition
• K9 Natural
• Raw Bistro
• Proudi
What Are The Regional Insights Into The Pet Raw Food Market?
North America was the largest region in the pet raw food market in 2024. The regions covered in the pet raw food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
