What Has Been Print Media Market in Recent Years?
The print media market has seen considerable growth due to a variety of factors.
• In the past few years, there has been consistent progress in the size of the print media market. The market, which will be valued at $348.31 billion in 2024, is expected to increase to $359.53 billion the following year, experiencing a compound annual growth rate (CAGR) of 3.2%.
Reasons for this growth during the historic period can be traced to factors such as changes in reader demographics, advertising patterns, world news coverage due to globalisation, economic situations, and the introduction of varied content.
How Will the Print Media Market Size Evolve over the Forecast Period?
The print media market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are that the print media market will experience a slight increase in size over the coming years, reaching $388.95 billion by 2029. This will occur with a compound annual growth rate (CAGR) of 2.0%.
The anticipated development during this forecast period is seen as the result of factors such as subscription and paywall systems, sustainability efforts, a focus on community and local content, brand collaborations, special interest audiences, as well as support and subsidies from the government. Some of the key trends anticipated to shape the future of this market are interactive print technologies, the integration of digital platforms, competition posed by digital media, shifts in printing technology, and the implementation of environmentally friendly procedures.
What Key Factors and Trends are Driving the Growth of the Print Media Market?
The phenomenon of E-book sales is expanding rapidly in mature markets like the USA and Europe. In developed markets such as the US and UK, eBooks have generated a larger revenue share compared to physical print. PWC, a UK-based multinational professional services company, predicts that total global book publisher revenue will experience an upswing, with a CAGR of 1.7% during the projection period. Even though the industry of physical book publishing continues to downsize (-2.8%), e-books are expected to counterbalance this decrease, with a CAGR growth projection of 11.7%. The market's growth during this timeframe is expected to be significantly affected by the increasing consumer preference for digital versions.
What Key Areas Define The Segmentation Of The Global Print Media Market?
The print media market covered in this report is segmented –
1) By Type: Directory, Mailing List, And Other Publishers, Book Publishers, Newspaper & Magazines Publishers
2) By Business Model: Subscription, Advertising
3) By Application: Publishing House, Newspaper Office, Other Applications
Subsegments:
1) By Directory, Mailing List, And Other Publishers: Telephone Directories, Business Directories, Mailing List Services
2) By Book Publishers: Trade Publishers, Academic Publishers, Self-Publishing
3) By Newspaper And Magazines Publishers: Daily Newspapers, Weekly Newspapers, Monthly Magazines, Specialty Magazines
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How Are Emerging Trends Reshaping The Dynamics Of The Print Media Market?
The growth of social media and rise in consumer data is fueling expansion in the newspapers and magazines industry. Digital adoption allows newspapers and magazines publishers to get a broad and in-depth understanding of their consumers, distributors, and other important parties. Publishers putting digital first are significantly investing in creating in-house data and analytics teams. For example, Next Big Sound - a U.S. company that provides online music analytics - has the Next Big Book application which supplies the publishing industry with a dashboard. This displays data on sales, publicity events, social media, and web trends on a regular basis to give a comprehensive view of the performance of books. It emphasizes the biggest impact factors like news preferences, columnist preferences, and genre preferences.
Who Are the Key Players in the Print Media Market?
Major companies operating in the print media market include:
• News Corporation
• Gannett Co. Inc.
• The New York Times Company
• Hearst Communications Inc.
• Tribune Publishing Company
• Axel Springer SE
• Daily Mail and General Trust plc
• The Washington Post Company
• Advance Publications Inc.
• Guardian Media Group
• Grupo Clarín
• Japan Times Ltd.
• Globe Media Partners LLC
• Schibsted ASA
• Singapore Press Holdings
• Torstar Corporation
• Postmedia Network Inc.
• Lee Enterprises Inc.
• The E.W. Scripps Company
• Bonnier AB
• Bauer Media Group
• Condé Nast
• DMG Media
• Archant Limited
• Grupo Reforma
What Is The Most Dominant Region In The Print Media Market?
Asia-Pacific was the largest region in the print media market in 2024. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the print media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
