What Has Been the Growth Trajectory of the Protein Supplements Market?
The protein supplements market has seen considerable growth due to a variety of factors.
• The market for protein supplements has experienced significant growth in the past few years. It is projected to expand from $22.25 billion in 2024 to $24.28 billion in 2025, with a compound annual growth rate (CAGR) of 9.1%.
The historic growth is accredited to the rise in health and fitness awareness, increasing knowledge about protein advantages, growth in the sports nutrition industry, alterations in dietary habits and nutrition tendencies, as well as product innovation and a variety of offerings.
What Can Be Expected from the Protein Supplements Market in the Coming Years?
The protein supplements market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations for the protein supplements market project a swift expansion in the coming years, with an estimated value of $37.23 billion by 2029, reflecting a compound annual growth rate (CAGR) of 11.3%.
Factors contributing to the predicted surge during this period include an ongoing emphasis on health and wellness, increasing preference for plant-based diets, the growth of e-commerce and direct-to-consumer models, bespoke nutrition plans, and the assimilation of protein supplements into daily diets. The forecast period also anticipates trends such as innovative product textures and formats, sports-focused nutrition and performance enhancement, the popularity of collagen supplements, increased brand transparency and trust, and the impact of social media on marketing strategies.
What Factors Are Driving Growth In The Protein Supplements Market?
The protein supplements market is being propelled by an upward trend in customer inclination towards food supplements. Food supplements are meant to compensate for nutritional gaps in an individual's everyday nutrition. The aspiration for a dynamic and healthy lifestyle has intensified involvement in sports and fitness activities, thereby elevating the need for food supplements, primarily protein supplements. For example, as per the Consumer Survey on Dietary Supplements conducted by The Council for Responsible Nutrition (CRN), a US trade association encompassing over 200 dietary supplement and functional food manufacturers, in October 2022, it was revealed that 75% of Americans consume dietary supplements. Also, the majority of these users consume supplements regularly. Therefore, the heightened consumer preference for food supplements is projected to amplify the demand for protein supplements in the anticipated period.
How Is the Protein Supplements Market segmented?
The protein supplements market covered in this report is segmented –
1) By Type: Protein Powder, Protein Bar, Ready to Drink
2) By Source: Plant-based, Animal-based
3) By Raw Material: Casein Protein Supplements, Whey Protein Supplements, Egg Protein Supplements, MPC Protein Supplements, Soy Protein Supplements
4) By Distribution Channel: Super markets & Hyper markets, Online Stores, Drug Stores
Subsegments:
1) By Protein Powder: Whey Protein Powder, Casein Protein Powder, Plant-Based Protein Powder, Egg White Protein Powder, Blended Protein Powder
2) By Protein Bar: Meal Replacement Bars, Snack Bars, Low-Sugar Protein Bars, Vegan Protein Bars, High-Protein Energy Bars
3) By Ready to Drink: Protein Shakes, Protein Smoothies, Protein Water, Meal Replacement Drinks, Dairy-Based Protein Drinks
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What New Trends Are Influencing the Protein Supplements
Many major operators in the ready meal delivery market are focusing their efforts on innovative products like plant-based, easy-to-mix options. These are designed to elevate convenience and nutritional value, specifically for customers in search of healthier meal options. Essentially, a plant-based, simple-to-mix product is a quick-to-prepare food choice mainly made up of plant-derived ingredients. Typically, they arrive in a powder or mix form that can be swiftly combined with water or other liquids to make nutritious meals or snacks. For example, Indian food and beverage company, Tata Consumer Products (TCP), launched Tata GoFit in October 2022. It's made from a blend of pea and brown rice proteins, with each 25-gram serving containing 18 grams of protein.
Who Are the Key Players in the Protein Supplements Market?
Major companies operating in the protein supplements market include:
• Nestle SA
• Abbott Laboratories
• Kerry Group plc
• Amway Corporation
• Meiji Holdings Company Ltd.
• Glanbia plc
• Post Holdings Inc.
• Herbalife International of America Inc.
• The Hut Group plc
• The Himalaya Drug Company
• The Nature's Bounty Co
• NOW Health Group Inc.
• BPI Sports LLC.
• Scitec Nutrition Ltd.
• Quest Nutrition LLC
• Nature's Best Isopure
• thinkThin Inc.
• MuscleTech Research and Development Inc.
• CytoSport Inc.
• Weider Global Nutrition LLC
• Dymatize Enterprises LLC
• MusclePharm Corporation
• RSP Nutrition
• Optimum Nutrition Inc.
• Amazing Grass LLC
• Cellucor Nutrition
• Redcon1 LLC
• Rule One Proteins LLC
• Universal Nutrition
• Vega Industries Private Limited
• Garden of Life LLC
• Naked Nutrition
What Is The Most Dominant Region In The Protein Supplements Market?
North America was the largest region in the protein supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the protein supplements market share during the forecast period. The regions covered in the protein supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
