In-Depth Push Notifications Software Market Overview 2025: Growth, Trends & Analysis
24 Apr, 2025
The Push Notifications Software Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Push Notifications Software Market?
The global market for push notifications software has seen significant expansion in recent years. The market size is expected to increase from $21.97 billion in 2024 to $27.91 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 27.1%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Push Notifications Software Industry?
The Push Notifications Software Global Market is predicted to reach a value of $72.08 billion in 2029, growing at a compound annual growth rate (CAGR) of 26.8%.
Download Your Free Sample of the 2025 Push Notifications Software Market Report and Uncover Key Trends Now!What are the Key Growth Drivers Fueling the Push Notifications Software Market?
The key drivers in the push notifications software market are:
• The surge in mobile app usage worldwide
• Adoption of omnichannel marketing strategies by businesses
• Expansion of the e-commerce industry
• Advancements in artificial intelligence and machine learning technologies, along with a focus on customer retention.
Global Market Segmentation: Identifying Major Push Notifications Software Industry Segments
The push notifications software market covered in this report is segmented –
1) By Component: Software, Service
2) By Deployment Model: On-premise, Cloud
3) By Enterprise Size: Large Enterprises, Small And Medium Enterprises (SME)
4) By Application: Personal computer (PC), Mobile
5) By Industry: Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Travel And Tourism, Hospitality, Retail And E-commerce, Other Industries
Subsegments:
1) By Software: Cloud-Based Push Notification Software, On-Premises Push Notification Software, Mobile Push Notification Software, Web Push Notification Software, In-App Messaging Software, Analytics And Reporting Tools
2) By Service: Consulting Services, Integration Services, Support And Maintenance Services, Training Services, Managed Services, Content Creation Services
What are the emerging Trends Shaping the Future of the Push Notifications Software Market?
The key trends in the push notifications software market are:
• The personalization and integration of AI is an emerging trend in push notifications software.
• A significant shift towards mobile commerce is shaping the future of the market.
• There is increased adoption of rich media in notification strategies.
• The market will be significantly influenced by regulatory compliance and data privacy.
Who Are the Top Competitors & Leading Players in the Push Notifications Software Market?
Major players in the push notifications software market are:
• Braze Inc.
• MoEngage
• CleverTap
• Mixpanel Inc.
• Urban Airship Group Inc.
• Firebase Cloud Messaging (FCM)
• eSputnik
• VWO Engage
• OneSignal
• Cerebro
• Leanplum Inc.
• Crisp Inc.
• SendPulse Inc.
• Taplytics Inc.
• Airship
• Pusher
• Pushwoosh
• Aimtell
• Beamer
• Catapush SRL
• CleverPush GmbH
• Notix
• PushAlert
• PushEngage
• WonderPush
Regional Dominance: Which Area Leads the Global Template Market?
North America was the largest region in the push notifications software market in 2024