A ready-to-drink (RTD) coffee beverage refers to a packaged coffee product that is prepared and ready for consumption without any additional steps or brewing required by the consumer. These beverages are typically sold in bottles or cans and are available in various flavors and formulations.
Ready-To-Drink (RTD) Coffee Beverage Global Market Report 2024 provides data on the global ready-to-drink (rtd) coffee beverage market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The ready-to-drink (rtd) coffee beverage market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
The ready-to-drink coffee market has experienced strong growth in recent years, increasing from $32.35 billion in 2023 to $34.35 billion in 2024, with a CAGR of 6.2%. The growth during this period has been driven by factors such as increasing consumer convenience, rising health consciousness, growing disposable income, heightened awareness of cold brew coffee, and the proliferation of coffee shops. Looking forward, the market is expected to expand significantly, reaching $44.20 billion in 2028 at a CAGR of 6.5%. This growth can be attributed to increasing urbanization, the growing global coffee culture, product premiumization, a heightened focus on organic and natural ingredients, and the rise of on-the-go consumption. Key trends include technological advancements, product innovation, customization and personalization, packaging innovations, and the demand for sustainably sourced coffee.
The increasing health consciousness among consumers is predicted to expand the ready-to-drink (RTD) coffee beverage market. This awareness stems from dietary shifts, health campaigns, and environmental concerns. RTD coffee offers a convenient, portion-controlled, and often healthier alternative for health-conscious individuals. According to the International Food Information Council, 52% of Americans followed a specific diet in 2022, up from 39% in 2021 and 43% in 2020. This rising health consciousness is driving the demand for RTD coffee beverages.
Get Your Free Sample of the Global Ready-To-Drink (RTD) Coffee Beverage Market Report The ready-to-drink (RTD) coffee beverage market covered in this report is segmented –
1) By Product Type: Cold Brew, Other Product Types
2) By Cream Content: Dairy-Based, Plant-Based
3) By Packaging: Bottles, Cans, Tetra Packs
4) By Distribution Channel: Supermarkets-Hypermarkets, Departmental Stores, Convenience Stores, Online Sales Channel, Other Distribution Channels
Leading companies in the RTD coffee beverage market are innovating with plant-based options to address consumer health preferences. These beverages replace dairy milk with alternatives such as almond, oat, soy, or coconut milk. In April 2023, Chamberlain Coffee, a U.S.-based coffee brand, launched a line of plant-based cold brew lattes, available in flavors like Mocha, Cinnamon Bun, Vanilla, and traditional Cold Brew. These RTD lattes provide a convenient, dairy-free option for sustainable and on-the-go caffeine consumption.
North America was the largest region in the ready-to-drink (RTD) coffee beverage market in 2023. The regions covered in the ready-to-drink (RTD) coffee beverage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.