What Has Driven the Growth of the Sake Market in Recent Years?
The sake market has seen considerable growth due to a variety of factors.
• In recent times, the size of the sake market has seen considerable growth. The market, which is projected to be worth $9.76 billion in 2024, is expected to escalate to $10.26 billion in 2025, indicating a compound annual growth rate (CAGR) of 5.1%.
The substantial growth during the historic period owes much to the vigorous economic growth in emerging markets, the broadening of online sales platforms, and the swelling preference for beverages among consumers.
How Will The Sake Market Size Evolve In The Foreseeable Future?
The sake market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are high for the sake industry to experience robust expansion in the upcoming years, with projections placing its value at $12.69 billion in 2029, reflecting a compound annual growth rate (CAGR) of 5.5%.
Factors contributing to growth in the forecasted period include evolving consumer health consciousness and lifestyles, a burgeoning fascination with Japanese culture and cuisine, and enhanced government support. Key trends in the forecasted period entail developing innovative products to cater to the increasing demand for sustainable options and reduce environmental impact, focusing on investment strategies to boost production capabilities and market standing, leveraging cutting-edge technologies to offer dependable products and fortify their market position, and initiating sake brewing projects tailored specifically for the sake industry.
Which Key Drivers Are Propelling Th Sake Market's Growth?
The growth of the sake market is poised to be driven by the increasing consumption of alcohol. Alcohol is a transparent and volatile liquid made by fermenting sugars and often enjoyed as a leisure drink. This surge in alcohol use can be associated with factors such as social norms, promotion methods, and lifestyle changes. The growth in alcohol consumption is proving advantageous for the sake market, fostering a greater curiosity for traditional Japanese rice wine in both domestic and international consumers. For instance, data collected by the Ireland-based National Drugs Library shows that in 2022, the average alcohol intake for individuals above 15 years old increased to 10.2 liters of pure alcohol per capita, reflecting a 7.6% rise compared to the previous year. Hence, the rising alcohol consumption is fueling the growth of the sake market.
What Are The Core Segments Of The Globa Sake Market?
The sake market covered in this report is segmented –
1) By Type: Ordinary sake, Junmai, Honjozo, Junmai Ginjo, Ginjo, Junmai Daiginjo
2) By Age Group: 20-40 Years Old, 40-60 Years Old, Above 60 Years Old
3) By Range: Premium, Medium, Low
4) By Application: Commercial Use, Home Use
Subsegments:
1) By Ordinary Sake: Futsushu (Regular Sake), Table Sake
2) By Junmai: Junmai Sake (Pure Rice Sake), Junmai Sake With Added Alcohol
3) By Honjozo: Honjozo Sake (with a small amount of distilled alcohol), Honjozo Sake With Added Flavorings
4) By Junmai Ginjo: Junmai Ginjo Sake (made with rice polished to at least 60%), Junmai Ginjo With Added Alcohol
5) By Ginjo: Ginjo Sake (made with rice polished to at least 60%), Ginjo Sake With Added Alcohol
6) By Junmai Daiginjo: Junmai Daiginjo Sake (made with rice polished to at least 50%), Junmai Daiginjo With Added Alcohol
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Which Emerging Trends Are Reshaping The Sake Market?
Innovative product development is an emerging trend that's gaining traction in the sake market. The main players in this market are concentrating efforts on the creation of distinctive products to fortify their market standing. An example of this is the Fukuju Brewery, a sake manufacturer based in Japan, which introduced Fukuju Junmai EcoZero in December 2022. This product is the first-ever carbon-neutral sake with a net zero carbon footprint. This is achieved by reducing the rice polishing ratio from 70% to 80%, which subsequently lowers the energy usage during the milling procedure and utilizes Kyokai dried yeast to reduce the fermentation process by seven days.
Who Are the Key Players in the Sake Market?
Major companies operating in the sake market include:
• Gekkeikan Sake Co Ltd
• Takara Holdings Inc
• Tatsuuma-Honke Brewing Co. Ltd
• SakeOne
• Ozeki Sake,Asahishuzo CO. Ltd. (Dassai)
• Homare Sake Brewery Co. Ltd.
• Hananomai Brewing Co. Ltd.
• Shiragiku Shuzo Co. Ltd.
• Blue Current Brewery
• Hakkaisan Brewery
• Dewazakura Sake Brewery
• Tatenokawa
• Kokuryu Brewery
• Dojima Sake Brewery
• Daisekkei Sake Brewing Co.Ltd
• Tosatsuru Sake Brewing Co.Ltd
• Sohomare Sake Brewery Co.Ltd
• Azuma Kirin
• NØGNE
• Les Larmes du Levant
• Wakaze Saké
• European Drinks S.A
• AMBRA Group
• Setting Sun Sake Brewing Company
• Ontario Spring Water Sake Company
• Artisan SakeMaker
• YK3 Sake Producer
• Ikigai-shu
• Matsuse Sake Brewery Co. Ltd
What are the Regional Insights into the Sake Market?
North America was the largest region in the sake market in 2024. The regions covered in the sake market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
