What Fueled The Previous Growth In The Social Media Analytics Market?
The social media analytics market has seen considerable growth due to a variety of factors.
• The dimensions of the social media analytics market have expanded at an impressive rate in the past few years. The market, which stood at $13.83 billion in 2024, is projected to rise to $17.39 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 25.7%.
The historic escalation of this market is primarily due to the diffusion of various social media platforms, enhanced user participation, the corporate adoption of social media, the transformation of marketing and advertising techniques, the impact of content generated by users, alongside factors like regulatory adherence and risk reduction.
What Is The Expected Growth In The Social Media Analytics Market Size?
The social media analytics market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of social media analytics is predicted to see considerable expansion in the upcoming years. The projected growth is to reach $51.25 billion in 2029, with a 31.0% compound annual growth rate (CAGR).
Elements contributing to this surge in the given forecast period can be traced back to concerns around privacy and compliance, the analytics of video and visual content, programs advocating for employees, the application of social media analytics in political campaigns, and emotion and behavioral analytics. Prevalent trends on the horizon for the forecast period comprise cross-platform analytics, integration with e-commerce, geospatial and location-dependent analytics, the rise of specialized social platforms, and analytics services based on subscriptions.
What Are the Critical Driver Fuelling the Social Media Analytics Market's Growth?
The substantial increase in global social media users is enhancing the expansion of the social media analytics market. There has been a robust growth in the usage of mobile phones, laptops, and computers with internet access over the years. Internet usage has facilitated communication on an international scale. In addition, social networking has helped individuals expand their circles, forge new friendships, advance their careers, establish connections, hire employees, and find individuals with rare skills, contributing to its widespread appeal. For example, Forbes—a respected US-based resource that provides expert guidance and reviews—estimated in May 2023 that the worldwide social media user base had reached approximately 4.9 billion. It’s predicted that this number will significantly increase to an expected 5.85 billion by 2027. Consequently, the escalation in global social media users is anticipated to fuel the expansion of the social media analytics market in the foreseeable future.
How Is the Social Media Analytics Market segmented?
The social media analytics market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On-Premise, Cloud
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, marketing Management
5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users
Subsegments:
1) By Software: Social Media Monitoring Tools, Sentiment Analysis Software, Engagement Analytics Platforms, Reporting And Visualization Tools, Social Listening Tools
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Data Analysis And Reporting Services, Strategy Development Services
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What New Trends Are Influencing the Social Media Analytics Market?
The rise of technology is increasingly influencing the social media analytics industry, a development that is becoming a prominent trend. Innovations such as artificial intelligence (AI) have the capability to bring a radical change in the way organizations promote themselves on platforms like Facebook, Instagram, Twitter, and LinkedIn by automating numerous mundane social media management tasks. To illustrate, in August 2024, Meta (previously known as Facebook) introduced Analytics, Adds Post Drafts, and Scheduling via its US-based social media application - Threads. By incorporating features like analytics, post drafts, and scheduling into social media platforms, the user experience and interactions are enhanced. Analytics offer valuable data on content effectiveness, post drafts facilitate creative freedom and teamwork, while scheduling ensures the automated publishing of posts, providing steadiness and maximum audience interaction. In tandem, these elements enable users to devise more impactful and thoughtful social media content.
Who Are the Key Players in the Social Media Analytics Market?
Major companies operating in the social media analytics market include:
• International Business Machines Corporation
• Google LLC
• Oracle Corporation
• SAS Institute Inc.
• Digimind
• Hootsuite Inc.
• Talkwalker S. A.
• Oktopost Technologies Inc.
• Simplify360 Inc.
• Frrole Inc.
• Heuritech SAS
• Salesforce Inc.
• Adobe Inc.
• Clarabridge Inc.
• Netbase Solutions Inc.
• Brandwatch Limited
• Gooddata Corporation
• Simply Measured Inc.
• Sysomos Inc.
• Sprout Social Inc.
• SAP SE
• Unmetric Inc.
• Rival IQ Inc.
• Meltwater Us Holdings Inc.
• SpreadFast Inc.
• MetaQuotes Software Corp.
• Emplifi Inc. (Socialbakers)
• Sprinklr Inc.
• Synthesio Inc.
• Brand24 Inc.
• Qualtrics LLC
• Cision Ltd.
• Zoho Corporation Pvt. Ltd.
What Is The Most Dominant Region In The Social Media Analytics Market?
North America was the largest region in the social media analytics market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
