The sugar substitutes market has seen considerable growth due to a variety of factors.
• In the past few years, the sugar substitutes market has experienced robust growth. Its size is projected to increase from $23.38 billion in 2024 to $25 billion in 2025, with a compound annual growth rate (CAGR) of 6.9%.
This notable growth during the historical period can be traced back to trends in health and wellness, increased concerns over obesity, a rise in the diabetic population, government initiatives, and shifting consumer preferences.
The sugar substitutes market is expected to maintain its strong growth trajectory in upcoming years.
• The sector for sugar substitutes is expected to experience robust expansion in the forthcoming years. The market value is anticipated to reach $35.01 billion in 2029, indicating a compound annual growth rate (CAGR) of 8.8%.
Principal causes of growth within the forecast period include the ongoing trend of health awareness, a rise in incidences of diabetes, preferences for clean labels, innovative changes in product formulations, and shifts in global diet. Key trends likely to surface within the forecast period range from the broadening usage of stevia as a sugar substitute, the adoption of monk fruit extract as a natural sweetener, the introduction of liquid forms and syrup substitutes for sugar, emphasis on a clean palate and enhancing flavor, along with partnerships to foster research and development in technologies related to sugar substitutes.
The rising incidences of diabetes and obesity in society are intensifying the expansion of the sugar substitutes market. Many individuals are opting for low-sugar alternatives to regulate their obesity and diabetes symptoms. These sugar substitutes assist in the management of hypertension, body weight, and blood sugar levels in patients struggling with diabetes or obesity-related problems. For instance, the latest information in April 2024 from the Office for Health Improvement and Disparities, a section of the UK Department of Health and Social Care, revealed that at the year-end of November 2022, it was found that 63.8% of adults aged 18 and above were declared overweight or obese, marking a rise of 0.5% compared to the year before. Hence, the escalating incidences of obesity and diabetes are set to drive the growth of the sugar substitutes market in the near future.
The sugar substitutes market covered in this report is segmented –
1) By Type: High Intensity, Low Intensity, High Fructose Syrup
2) By Origin: Natural, Artificial
3) By Form: Solid, Liquid
4) By Application: Food, Beverages, Nutrition And Health Supplements, Pharmaceuticals, Animal Feed, Personal Care
Subsegments:
1) By High Intensity: Aspartame, Sucralose, Stevia, Acesulfame Potassium
2) By Low Intensity: Sucrose, Fructose, Maltitol, Xylitol
3) By High Fructose Syrup: High Fructose Corn Syrup (HFCS), Other Fructose-based Syrups
Leading corporations in the sugar substitutes sector are working on creating sweeteners like zero-calorie variants to offer healthier options and establish a competitive advantage. Zero-calorie sweeteners act as sugar alternatives that sweeten food and beverages without adding calories to one's diet. For example, Tate & Lyle PLC, a food and beverage provider from the UK, introduced ERYTESSE Erythritol, a zero-calorie sweetener possessing 70% of the sweetness of sucrose, in November 2022. This introduction allows the company to meet the increasing customer preference for healthier, low-sugar, and low-calorie alternatives. The newly launched ERYTESSE Erythritol serves diverse categories, including beverages, dairy, bakery, and confectionery, offering a taste that is similar to sugar.
Major companies operating in the sugar substitutes market include:
• Cargill Incorporated
• Archer Daniels Midland Company (ADM)
• E. I. du Pont de Nemours and Company
• International Flavors & Fragrances Inc.
• Ajinomoto Co Inc.
• Kerry Group plc
• Ingredion Incorporated
• DuPont Nutrition & Biosciences Inc.
• Roquette Frères S.A.
• Tate & Lyle plc
• JK Sucralose Inc.
• Whole Earth Brands Inc.
• PureCircle Limited
• Biosweet Ventures
• Merisant Company
• The NutraSweet Company
• Manus Bio Inc.
• Pyure Brands LLC
• Hermes Sweeteners Ltd.
• GLG Life Tech Corporation
• Wisdom Natural Brands Corp
• Hunan Nutramax Inc.
• Sweetly Stevia USA
• Morita Kagaku Kogyo Co Ltd.
• Stevia Corp
• Shandong Aojing Biotechnology Co Ltd.
• Sunrise Nutrachem Group Co Ltd.
• Xianghua GL Stevia Co
• Matsutani Chemical Industry Co Ltd.
• Hill Pharmaceutical Co Ltd.
• BioVittoria Limited
• Nutrinova Nutrition Specialties & Food Ingredients GmbH
• SinoSweet Co Ltd.
• Suzhou Hope Technology Co Ltd.
North America was the largest region in the sugar substitutes market share in 2024. The Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sugar substitutes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.