What Is The Current and Historic Market Size Analysis Of Toilet Roll Market?
The toilet roll market has seen considerable growth due to a variety of factors.
• The expansion of the toilet paper industry has been robust in the past few years. It is projected to escalate from $18.17 billion in 2024 to $19.5 billion in 2025, with a compound annual growth rate (CAGR) of 7.3%.
The historical period expansion is due to factors such as population increase and urban development, alterations in consumer habits, promotional and marketing tactics, economical conditions and pricing, along with an increased awareness of health and sanitation.
What Is The Expected Growth In The Toilet Roll Market Size?
The toilet roll market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are high for considerable expansion in the toilet roll market in the forthcoming years, with estimations of reaching $25.98 billion in 2029, bolstered by a compound annual growth rate (CAGR) of 7.4%.
This predicted growth within the period can be ascribed to the surge in e-commerce and online retailing, increased attention to environmental sustainability, product design and packaging innovations, purchase behaviours influenced by the pandemic, and a renewed focus on hygiene and sanitation practices. Prominent trends projected within this period involve the incorporation of smart and IoT attributes, the broadening of e-commerce avenues for buying, collaborations with charitable ventures and sustainability programs, the launch of travel-ready and compact varieties, and the trend towards high-end, luxury options.
Which Key Drivers Are Propelling Th Toilet Roll Market's Growth?
The upswing in tourism and hospitality is anticipated to boost the expansion of the toilet roll market in the future. The term tourism and hospitality refers to sectors that specialize in offering travel, lodging, and related services to individuals traveling for pleasure, business, or cultural exploration. This sector is growing due to the rise in global disposable income, enhancements in transportation alternatives, and an increasing inclination for extraordinary travel experiences. Estimates for May 2023 from a report by the Spain-based agency, United Nations World Tourism Organization, suggested that international tourist arrivals had made a comeback in the first quarter of 2023, hitting 80% of the number seen before the pandemic, amounting to about 235 million individuals. This is a sizeable jump compared to the same time frame in 2022. They noted that the tourism industry showed impressive resilience in 2022, with staggering figures, wherein over 960 million international tourists traveled overseas. This number corresponds to a resumption of two-thirds (or 66%) of the numbers seen pre-pandemic, indicating the industry's potential to bounce back and pick up steam. So, the developments in tourism and hospitality are influencing the progress of the toilet roll market.
What Are The Primary Segments In The Global Toilet Roll Market?
The toilet roll market covered in this report is segmented –
1) By Product: Pulp Paper, Recycled Paper
2) By Type: 1 Ply, 2 Ply, 3 Ply, Other Types
3) By Distribution Channel: Online Channel, Offline Channel
4) By End User: Household, Commercial
Subsegments:
1) By Pulp Paper: Virgin Pulp Toilet Rolls, Bamboo Toilet Rolls
2) By Recycled Paper: 100% Recycled Toilet Rolls, Mixed Paper Toilet Rolls
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Which Key Trends Are Driving Changes In The Toilet Roll Market Size?
Through Air Drying (TAD) technology is increasingly being adopted by firms in the toilet roll market, as a high-quality method for paper production. TAD technology-created toilet paper is conducive for roll products and provides heightened absorbency and enhanced bulk properties. Ultra toilet paper utilizes TAD technology in its fabrication process where air gets introduced into the fibers during the drying phase. The US prominently employs TAD technology for tissue paper manufacturing. For example, eTAD Technology, used by Valmet, produces softer products with higher bulk and absorbency, while conserving energy and promoting sustainability. This approach allows tissue makers to penetrate the premium and ultra-premium tissue markets.
Who Are the Key Players in the Toilet Roll Market?
Major companies operating in the toilet roll market include:
• Procter & Gamble
• Kimberly-Clark Corporation
• Kleenex
• Georgia-Pacific LLC
• Traidcraft Toilet Tissue
• Essity AB
• Cascades Inc.
• Angel Soft
• Kirkland Signature
• Seventh Generation Inc.
• Coronet
• Windsoft
• Caprice Green Toilet Paper
• Charmin Ultra Soft
• Green Forest Unscented Bathroom
• Lotus Toilet Tissue
• Naturelle Toilet Tissue
• Nouvelle Toilet Tissue
• Quilted Northern Ultra Plush
• Scott Extra Soft
• Soft 'N Gentle
• Tesco Value Toilet Paper
• Velvet Toilet Tissue
• White Cloud
What Is The Most Dominant Region In The Toilet Roll Market?
Asia-Pacific was the largest region in the toilet roll market in 2024. North America was the second largest region in the global toilet roll market analysis. The regions covered in the toilet roll market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
