How Has the Virtual Reality In Tourism Market Size Evolved in Recent Years?
The virtual reality in tourism market has seen considerable growth due to a variety of factors.
• The virtual reality in tourism market has experienced rapid growth in recent years. It will rise from $5.44 billion in 2024 to $7.53 billion in 2025, at a CAGR of 38.5%.
The growth can be attributed to increased internet accessibility, the rise of mobile devices, the gaming industry's impact, the rise of social media platforms, and the early adoption of VR in entertainment.
What Is The Forecast For The Virtual Reality In Tourism Market Size?
The virtual reality in tourism market is expected to maintain its strong growth trajectory in upcoming years.
• The virtual reality in tourism market is expected to reach $27.5 billion by 2029, at a CAGR of 38.2%.
This growth is driven by a demand for personalized travel experiences, increased disposable income, the expansion of 5G, the rise of virtual events, and greater awareness of VR’s potential. Key trends include the integration of AI with VR, collaborations between technology and tourism sectors, VR content for cultural heritage sites, the growth of VR tourism education, and virtual tours for remote or inaccessible locations.
What Are The Essential Drivers Behind The Growth Of The Virtual Reality In Tourism Market?
The surge in travel and tourism is projected to enhance the development of the virtual reality market within the tourism sector. This surge can be attributed to higher disposable incomes, eased travel restrictions, and a rising appetite for distinct experiences. Services featuring virtual reality in travel and tourism allow prospective tourists to virtually visit destinations, hotels, and sights before securing reservations, thereby promoting better-informed choices and strengthening their faith in their selections. For example, reports from the UK's Office for National Statistics in November 2022 reveal that international visits to the UK spiked to 3.0 million in June 2022, marking an upturn from the 2.8 million visits logged in May 2022. Consequently, the growing appetite for travel and tourism is fueling the expansion of the market for virtual reality in tourism.
How Is The Global Virtual Reality In Tourism Market Divided Into Key Segments?
The virtual reality in tourism market covered in this report is segmented –
1) By Type: 3 Dimension (3D), 4 Dimension (4D), Other Types
2) By Device: Head-Mounted Displays (HMDs), Smartphones, Consoles, Personal Computers (PCs)
3) By Platform: Android, iPhone Operating System (IOS), Windows, Macintosh Operating System (Mac OS)
4) By Application: Travel Agency, Hotel, Tourist Attractions, Entertainment, Education, Retail, Healthcare
Subsegments:
1) By 3 Dimension (3D): 3D Virtual Tours, 3D Interactive Destinations, 3D Hotel Room Previews
2) By 4 Dimension (4D): 4D Themed Experiences, 4D Virtual Tours With Sensory Enhancements
3) By Other Types: Augmented Reality (AR) Experiences, Mixed Reality (MR) Experiences, Haptic Feedback VR Experiences
Pre-Book The Virtual Reality In Tourism Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
What Trends Are Reshaping The Future Of The Virtual Reality In Tourism Market?
Leading corporations in the virtual reality tourism sector are paying particular attention to novel solutions like virtual interactive portals aimed at enriching immersive travel experiences. A virtual interactive portal is an online platform offering immersive, interactive experiences, where users can interact with and explore virtual environments or content. For example, in February 2024, Hello! Tokyo Friends, a virtual reality platform set on Roblox, was launched by the Tokyo Metropolitan Government (TMG) and Tokyo Convention and Visitors Bureau, an official destination marketing and management organization based in Japan. It plunges users into the cultural and historical landmarks of Tokyo, allowing them to explore contemporary symbols such as Tokyo Tower and Shibuya Scramble Crossing through activities like treasure hunts and gaming, with an aim to incorporate historical settings from the Edo period. In parallel, the Tokyo Hunt App integrates augmented reality with tangible exploration, enabling users to snap AR photos with virtual characters at famous points like the Hachiko Statue and Asakusa Kaminarimon Gate. The app encourages users to visit predetermined city locations to collect badges that can be redeemed in the virtual world.
Who Are the Key Players In The Virtual Reality In Tourism Market?
Major companies operating in the virtual reality in tourism market are:
• Alphabet Inc.
• Samsung Electronics
• Microsoft Corporation
• Sony Group Corporation
• Lufthansa Group
• Nokia Corporation
• Marriott International
• TUI Group
• National Geographic
• Thomas Cook
• HTC Corporation
• EON Reality Inc
• YouVisit
• VironIT
• 3D Walkabout
• VeeR VR
• AirPano
• Travel World VR LLC
• VR IMMERSION LTD
• VR Gorilla
• Cyber Tours Ltd
What Are The Regional Insights Into The Virtual Reality In Tourism Market?
Asia-Pacific was the largest region in the virtual reality in tourism market in 2024. The regions covered in the virtual reality in tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
