The water purifiers market has seen considerable growth due to a variety of factors.
• The market for water purifiers has seen robust growth in recent years, expanding from $34.25 billion in 2024 to an estimated $36.49 billion in 2025. This equates to a compound annual growth rate (CAGR) of 6.5%.
Factors contributing to this historic growth include increased awareness of health issues, advancements in water purifier technology, economic development in emerging markets, increases in disposable income, population growth, escalating urbanization, and government initiatives promoting pure water.
The water purifiers market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the water purifiers market is set for robust expansion, with projections poised at $50.1 billion by 2029, a compound annual growth rate (CAGR) of 8.2%.
This predicted increase is largely due to factors like an escalating shortage of safe water, enhanced awareness about diseases transmitted through water, and an upsurge in water contamination levels. Key trends to watch within this time frame include allocating resources to build Internet of Things (IoT) enabled water purifiers to make the most of evolving consumer habits and boost revenue, manufacturing solar-powered water purifiers to diminish the products' ecological impact, creating customisable water purifiers responding to their growing popularity and raising revenues, forging collaborations or partnerships with other firms to put forth innovative products or offer post-purchase services, and employing strategies of mergers and acquisitions to broaden the customer base and extend their geographical reach.
The deficiency of clean water is driving the expansion of the water purifier industry. The United States National Ocean Service asserts that roughly 97.0% of the planet's water is saltwater, and the remaining 3.0% exists as ice, vapor, groundwater, or other sources of freshwater. Elements such as escalating industrialization, urbanization, and population growth are leading to increased water pollution with dangerous contaminants, including disinfection by-products, solvents, pesticides, arsenic, among others. Moreover, the steady decline in water sources intensifies the global problem of safe water scarcity. It is vital to treat or purify water before use, and this is where water purifiers come into play. For instance, in March 2023, The United Nations Educational, Scientific, and Cultural Organization (UNESCO), a specialized agency of the United Nations based in France, reported that worldwide, 2 billion people, or 26% of the population, lack safe drinking water accessibility. Also, 3.6 billion people (46%) cannot access safely managed sanitation, and between two and three billion people confront water shortages for a minimum of one month per year. By 2050, it's projected that the number of individuals in urban areas struggling with water scarcity will double, reaching a number between 1.7 and 2.4 billion. Thus, the escalating shortage of safe water is projected to stimulate the demand for water purifiers in the coming years.
The water purifiers market covered in this report is segmented –
1) By Technology Type: RO Water Purifier, UV Water Purifier, Gravity-Based Water Purifier
2) By Portability: Portable, Non-Portable
3) By Device Type: Wall Mounted, Countertop And Tabletop, Faucet-mounted, Under-The-Sink (UTS)
4) By Distribution Channel: Retail Stores, Direct Sales, Online
5) By End-User: Industrial, Commercial, Household
Subsegments:
1) By RO Water Purifier: Standard RO Purifiers, RO + UV Purifiers, RO + UF (Ultrafiltration) Purifiers
2) By UV Water Purifier: UV Only Purifiers, UV + UF Purifiers, UV + RO Purifiers
3) By Gravity-Based Water Purifier: Ceramic Filter Purifiers, Activated Carbon Filter Purifiers, Multi-Stage Gravity Purifiers
The growing trend in the water purifiers market is the amplified utilization of Internet of Things (IoT) technology-infused water purifiers. The Internet of Things represents a network comprising interlinked physical elements that can be interfaced with over the internet to collect and share information. In the case of water purifiers, IoT is employed to provide details about water quality, filter lifespan, total dissolved solids levels, and service aid. For example, the Mi Smart Purifier, launched recently by MI (Xiaomi), a Chinese mobile phone maker, is app-enabled and can be synced with the Xiaomi Home app. This app delivers data about total dissolved solids (TDS) and residual filter life. As most of the latest products are now IoT-enabled, it is anticipated to continue being an emerging trend in the water purifiers market.
Major companies operating in the water purifiers market include:
• LG Electronics Inc.
• Panasonic Corporation
• Pentair PLC
• DuPont
• Coway Co. Ltd.
• Unilever N.V.
• Whirlpool Corporation
• The 3M Company
• Brita
• Culligan International Company
• Kent RO
• Xiaomi
• Livpure
• Midea Group
• Shenzhen Angel Drinking Water Equipment Co. Ltd
• Litree Purifying Technology Co. Ltd.
• Origin Water
• Veolia UK
• Suez Water Purification Systems Ltd
• Luberon Water Technologies
• Pure Aqua Inc
• Carbo Tech
• Aquaphor
• Ecosoft
• Barrier Water Filters
• Petros Water
• Ekodar
• EuroClean
• Kinetico Water Systems
• Aquatech
• A.O. Smith Corporation
• GE Appliances
• Salher
• Genesis Water Technologies
• Aqua Care
• Aquaguard
Asia-Pacific was the largest region in the water purifiers market in 2024. North America was the second-largest region in the global water purifiers market share. The regions covered in the water purifiers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa