Water Purifiers Market Report 2023

Water Purifiers Global Market Report 2023 – By Technology Type (RO Water Purifier, UV Water Purifier, GravityBased Water Purifier), By End User (Industrial, Commercial, Household), By Distribution Channel (Retail Stores, Direct Sales, Online), By Portability (Portable, NonPortable), By Device Type (Wall Mounted, Countertop, Tabletop, Faucetmounted, UnderTheSink (UTS)) – Market Size, Trends, And Global Forecast 2023-2032

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Water purifiers are the devices used to purify water from biological contaminants, toxins, harmful chemicals & gases, and other impurities such as solid particles so that it can be safe for drinking. It also decreases the level of hazardous pollutants in it and makes it suitable for industries before releasing it into the water bodies.

The main technology types of water purifiers are RO water purifiers, UV water purifiers, and gravity-based water purifiers. A UV water purifier uses a germicidal ultraviolet wavelength to kill bacteria, viruses, and cysts (like Cryptosporidium and Giardia). UV radiation with a wavelength of 254 nm disrupts the DNA of pathogenic microorganisms, preventing them from reproducing. Bacteria cannot spread disease through drinking water because of ultraviolet light. The various water purifier devices are wall-mounted, countertop, tabletop, faucet-mounted, and under-the-sink (UTS) which are categorized into portable and non-portable water purifiers. The products are distributed through retail stores, direct sales, and online distribution channels that are used by industrial, commercial, and household end-users.

The water purifiers market research report is one of a series of new reports from The Business Research Company that provides water purifiers market statistics, including water purifiers industry global market size, regional shares, competitors with a water purifiers market share, detailed water purifiers market segments, market trends and opportunities, and any further data you may need to thrive in the water purifiers industry. This water purifiers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The global water purifiers market will grow from $30.25 billion in 2022 to $32.47 billion in 2023 at a compound annual growth rate (CAGR) of 7.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global water purifiers market is expected to grow to $43.59 billion in 2027 at a CAGR of 7.6%.

The scarcity of safe water is contributing to the growth of the water purifier market. According to the United States National Ocean Service, about 97.0% of the water on earth is salt water and the remaining 3.0% is available in the form of ice, vapor, groundwater, and freshwater sources. Factors such as growing industrialization, urbanization, and increased population are contaminating water with harmful contaminants. Contaminants in water can be found in the form of disinfection by-products, solvents and pesticides, arsenic, and others. Also, depleting water sources further adds to the safe water crisis across the globe. Water must be treated or purified before use and this is done by the water purifiers. In October 2020, according to a water quality report published by the Center for American Progress, more than 80,000 miles of rivers and streams are labelled as impaired due to nutrient pollution, and over 2.5 million acres of ponds, reservoirs and lakes are unsafe due to nutrient pollution in US. Therefore, the rise in the scarcity of safe water is expected to boost the demand for water purifiers over the forthcoming years.

High maintenance and equipment cost is expected to hinder the growth of the water purifier market during the period. The average cost of water purifiers ranges from USD 100 to $2,773 depending on the model and it needs repeated maintenance, especially in the case of Reverse Osmosis Purifiers which require maintenance every 3 to 12 months depending on the usage of water. The maintenance cost ranges from USD 120 to USD 750, which cannot be afforded by the people living in rural areas or those belonging to the under the poverty range population. Consequently, high equipment and maintenance cost is anticipated to hinder the growth of water purifiers.

The increased usage of internet of things technology (IoT) enabled water purifier is an emerging trend in the water purifiers market. The Internet of Things is a network that contains interrelated physical components which can be accessed using the internet for collecting and exchanging data. In water purifiers, the Internet of things is used to give information on the water quality, life of the filters, total dissolved solids levels, and service support. For instance, MI (Xiaomi), a Chinese smartphone manufacturer recently launched the Mi Smart Purifier which is app-enabled and can be linked to the Xiaomi Home app. The app gives the data of total dissolved solids (TDS), and remaining filter life. Most of the recent products nowadays are enabled by the internet of things, so it is expected to be an emerging trend in the water purifiers market.

In January 2020, Dupont, an American company, acquired Desalitech an Israel-based Desalination Corporation, which uses a technology named closed-circuit reverse osmosis (CCRO) for an undisclosed amount. Dupont aims to improve the reuse of wastewater and the acquisition will bring the CCRO technology to the company and will reduce the cost of the water life cycle and promote 95% percent of its recovery. It will support the business strategy of Dupont in accelerating productivity through the introduction of this innovative technology. Desalitech is a global leader in reverse osmosis whose patented technology is widely used in municipalities and industries because it offers a high recovery rate with minimal manpower and cost.

Major players in the water purifiers market are Xiaomi, Livpure, LG Electronics, Unilever N.V, Panasonic Corporation, Kinetico Inc., Aquatech International LLC., GE Appliances, A.O. Smith Corporation, and Whirlpool Corporation.

Asia-Pacific was the largest region in the water purifiers market in 2022. North America was the second-largest region in the global water purifiers market. The regions covered in the global water purifiers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the water purifiers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The water purifiers market consists of sales of reverse osmosis (RO) water purifiers, ultraviolet water purifiers, gravity-based water purifiers, and other water purifiers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The global water purifiers market is segmented -

1) By Technology Type: RO Water Purifier, UV Water Purifier, Gravity-Based Water Purifier

2) By End-User: Industrial, Commercial, Household

3) By Distribution Channel: Retail Stores, Direct Sales, Online

4) By Portability: Portable, Non-Portable

5) By Device Type: Wall Mounted, Countertop, Tabletop, Faucet-mounted, Under-The-Sink (UTS)

    Table Of Contents

    1. Executive Summary

    2. Water Purifiers Market Characteristics

    3. Water Purifiers Market Trends And Strategies

    4. Water Purifiers Market – Macro Economic Scenario

    4.1 COVID-19 Impact On Water Purifiers Market

    4.2 Ukraine-Russia War Impact On Water Purifiers Market

    4.3 Impact Of High Inflation On Water Purifiers Market

    5. Water Purifiers Market Size And Growth

    5.1. Global Water Purifiers Historic Market, 2017-2022, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Water Purifiers Forecast Market, 2022-2027F, 2032F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Water Purifiers Market Segmentation

    6.1. Global Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    RO Water Purifier

    UV Water Purifier

    Gravity-Based Water Purifier

    6.2. Global Water Purifiers Market, Segmentation By End-User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Industrial

    Commercial

    Household

    6.3. Global Water Purifiers Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Retail Stores

    Direct Sales

    Online

    6.4. Global Water Purifiers Market, Segmentation By Portability, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Portable

    Non-Portable

    6.5. Global Water Purifiers Market, Segmentation By Device Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Wall Mounted

    Countertop

    Tabletop

    Faucet-mounted

    Under-The-Sink (UTS)

    7. Water Purifiers Market Regional And Country Analysis

    7.1. Global Water Purifiers Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    7.2. Global Water Purifiers Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    8. Asia-Pacific Water Purifiers Market

    8.1. Asia-Pacific Water Purifiers Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    9. China Water Purifiers Market

    9.1. China Water Purifiers Market Overview

    9.2. China Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

    10. India Water Purifiers Market

    10.1. India Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    11. Japan Water Purifiers Market

    11.1. Japan Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    12. Australia Water Purifiers Market

    12.1. Australia Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    13. Indonesia Water Purifiers Market

    13.1. Indonesia Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    14. South Korea Water Purifiers Market

    14.1. South Korea Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    15. Western Europe Water Purifiers Market

    15.1. Western Europe Water Purifiers Market Overview

    15.2. Western Europe Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    16. UK Water Purifiers Market

    16.1. UK Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    17. Germany Water Purifiers Market

    17.1. Germany Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    18. France Water Purifiers Market

    18.3. France Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    19. Eastern Europe Water Purifiers Market

    19.1. Eastern Europe Water Purifiers Market Overview

    19.2. Eastern Europe Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20. Russia Water Purifiers Market

    20.1. Russia Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    21. North America Water Purifiers Market

    21.1. North America Water Purifiers Market Overview

    21.2. North America Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    22. USA Water Purifiers Market

    22.1. USA Water Purifiers Market Overview

    22.2. USA Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    23. South America Water Purifiers Market

    23.1. South America Water Purifiers Market Overview

    23.2. South America Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    24. Brazil Water Purifiers Market

    24.1. Brazil Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    25. Middle East Water Purifiers Market

    25.1. Middle East Water Purifiers Market Overview

    25.2. Middle East Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    26. Africa Water Purifiers Market

    26.1. Africa Water Purifiers Market Overview

    26.2. Africa Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    27. Water Purifiers Market Competitive Landscape And Company Profiles

    27.1. Water Purifiers Market Competitive Landscape

    27.2. Water Purifiers Market Company Profiles

    27.2.1. Xiaomi

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Livpure

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. LG Electronics

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Unilever N.V

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Panasonic Corporation

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    28. Key Mergers And Acquisitions In The Water Purifiers Market

    29. Water Purifiers Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Table 3: Global Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 4: Global Water Purifiers Market, Segmentation By End-User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 5: Global Water Purifiers Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 6: Global Water Purifiers Market, Segmentation By Portability, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 7: Global Water Purifiers Market, Segmentation By Device Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 8: Global Water Purifiers Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 9: Global Water Purifiers Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 10: Asia-Pacific, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 11: China, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 12: India, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 13: Japan, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 14: Australia, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 15: Indonesia, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 16: South Korea, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 17: Western Europe, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 18: UK, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 19: Germany, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 20: France, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 21: Eastern Europe, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 22: Russia, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 23: North America, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 24: USA, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 25: South America, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 26: Brazil, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 27: Middle East, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 28: Africa, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 29: Xiaomi Financial Performance
  • Table 30: Livpure Financial Performance
  • Table 31: LG Electronics Financial Performance
  • Table 32: Unilever N.V Financial Performance
  • Table 33: Panasonic Corporation Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Figure 3: Global Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 4: Global Water Purifiers Market, Segmentation By End-User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 5: Global Water Purifiers Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 6: Global Water Purifiers Market, Segmentation By Portability, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 7: Global Water Purifiers Market, Segmentation By Device Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 8: Global Water Purifiers Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 9: Global Water Purifiers Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 10: Asia-Pacific, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 11: China, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 12: India, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 13: Japan, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 14: Australia, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 15: Indonesia, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 16: South Korea, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 17: Western Europe, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 18: UK, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 19: Germany, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 20: France, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 21: Eastern Europe, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 22: Russia, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 23: North America, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 24: USA, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 25: South America, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 26: Brazil, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 27: Middle East, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 28: Africa, Water Purifiers Market, Segmentation By Technology Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 29: Xiaomi Financial Performance
  • Figure 30: Livpure Financial Performance
  • Figure 31: LG Electronics Financial Performance
  • Figure 32: Unilever N.V Financial Performance
  • Figure 33: Panasonic Corporation Financial Performance
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