Bottled Water Market Charecterstics
Bottled water companies are involved in purifying and bottling water, and then marketing and disributing it for commercial and personal use. End users for bottled water group constitute both on-trade and off-trade consumption that include institutional and retail customers. Retail customer can purchase bottled water from different retail or food service formats. Institutional customers such as restaurants, offices and hotels purchase bottled water from wholesalers or distributors.
Competitive Landscape of the Bottled Water Market
The bottled water industry is very fragmented with only a few players dominating the entire market. Some of the major companies in the bottled water industry include Nestle Waters, Danone, Hangzhou Wahaha Group Co., Ltd., The Coca-Cola Company and PepsiCo.
Bottled Water Market Size
The bottled water market is expected to reach higher than $350 billion by 2022, growing at a double digit CAGR in the forecast period. The growth is mainly due to increasing awareness on purity and safety of bottled water, growing demand for functional water and increasing investments by bottled water companies in underdeveloped countries such as Brazil and Mexico.
However, the bottled water market is expected to face certain restraints such as campaigns and restrictions against improper disposal of plastic bottles, increased energy consumption and environmental effects of bottled water.
Bottled Water Market Segmentation
The bottled water market is further segmented by product, by packaging, by pack size, by origin of product, by its premium nature, and by geography.
By Product - The bottled water industry is segmented into packaged drinking water – still, spring + mineral – still, flavored water – still, functional water, spring + mineral – sparkling, flavored water – sparkling and packaged drinking water - sparkling. The packaging drinking water – still segment is estimated to have the highest share in the bottled water market.
By Packaging - The bottled water industry is segmented into plastic, drum, glass, can and others. Among the segments, plastic bottle is the leading the bottled water market industry.
By Pack Size - The bottled water industry is segmented into 1501 ml and above, 501 ml - 1000 ml, 331 ml - 500ml, 1001 ml - 1500 ml and =330 ml. The 150 ml and above bottled water is expected to be having the highest share in the bottled water market.
By Origin Of The Product The bottled water industry is segmented into domestic and imported bottled water. Domestic bottled water segment is estimated to have the highest share in the bottled water market.
By Premiumness - The bottled water industry is segmented into premium nature and non-premium bottled water. Non-premium bottled water is estimated to be leading the bottled water industry.
By Geograpy - The bottled water industry is segmented into Asia Pacific, Americas, Europe, and Middle East and Africa. Asia Pacific accounts for the largest region in the global bottled water market.
Bottled Water Market Trends
Major trends witnessed in the bottled water industry include consumers shifting from soda to water, growing acceptance of premium bottled water and increasing digital marketing strategies initiated by bottled water manufacturing companies to retain and acquire new consumers.
Potential Opportunities In The Bottled Water Market
With growing investments by bottled water companies in emerging economies, increasing awareness in rural areas and developed distribution network established by the companies, the scope for the bottled water industry is expected to increase significantly in the forecast period.