Air Purifiers Market Definition
The air purifiers market consists of sales of air purifiers and related services by entities (organizations, sole traders and partnerships) that produce air purifiers for purification of airborne toxins and particulate matter. The usage of air purifiers is to minimize the health risks associated with breathing air containing pollen grains, harmful gases, and emissions.
Air purifiers help in the elimination of dust particles, dust mites, bacteria, smoke particles, pet dander, cooking smoke, car exhaust fumes, and other gaseous contaminants.
Air Purifiers Market Size
The global air purifiers market reached a value of nearly $1,559.8.0 million in 2019, having grown at a compound annual growth rate (CAGR) of 9.0% since 2015, and is expected to grow at a CAGR of 10.8% to nearly $2,350.8 million by 2023. The market is expected to nearly $2,886.0 million by 2025, and to $4,819.4 million by 2030.
Growth in the historic period resulted from increasing health awareness, technological advances, increased prevalence of respiratory diseases, increased geriatric population, rising air pollution levels, and economic growth in emerging markets. Factors that negatively affected growth in the historic period were growing environmental concerns, counterfeit products, and high initial and maintenance costs.
Going forward, higher incidence of allergies, rising health consciousness, changing climate conditions, increasing prevalence of obstructive sleep apnea, growing urbanization, and coronavirus impact are expected to drive the market. High adoption and maintenance costs, UV technology used in air purifiers, ozone emissions, and underperformance are major factors that could hinder the growth of the air purifiers market in the future.
Air Purifiers Market Drivers
The key drivers of the air purifiers market include:
Rise In Air Pollution Levels
The deteriorating quality of air in many regions globally has resulted in an increase in chronic diseases such as asthma, respiratory allergies, and heart and airway diseases. In countries such as China and India, the air pollution index was more than the maximum advisable limit. In 2018, pollution indices of 85.8 and 75.8 were recorded in China and India respectively. According to a study by AirVisual in 2019, out of the world’s 100 most polluted cities, 99 were in the Asia-Pacific region. Amongst the 100 most polluted cities in the world around 50 were in India, 22 in China and the remaining in Pakistan and Bangladesh, thus creating a high demand for air purifiers in the region. As of 2019, nearly 800,000 of total deaths in Europe were attributed to outdoor air pollution. For example, in Germany, there were 154 early deaths per 100,000 people, with an average reduction of 2.4 years in life expectancy. The increasing air pollution coupled with rise in awareness about the adverse effects of air pollution increased the demand for air purifiers during the historic period.
Air Purifiers Market Restraints
The key restraints on the air purifiers market include:
High Adoption And Maintenance Costs
High adoption and maintenance costs are expected to limit the growth of the air purifiers market. Air purifiers are considered premium products due to the high adoption cost in both developed and developing countries. According to consumer reports, air purifiers range from $200 to $900 and the maintenance is high due to the change of filters two or three times a year, and some air purifiers have multiple filters. For instance, considering the average carbon activated filter air purifier that eliminates bad odors on the market, the filter needs to be replaced every three months to be effective, which costs $50, then there is an additional cost of the main filter which ranges from $20 to $200 each. The Honey wells Air Touch S8 is a HEPA technology-based air purifier that costs around $500 (36,000 INR) in India and is a multiple filter air purifier. The filter should be replaced every 4 months, which costs $40 (3,000 INR) each time. Therefore, high adoption and maintenance costs are expected to affect the air purifiers market’s growth.
Air Purifiers Market Trends
Major trends influencing the air purifiers market include:
Wearable Personal Air Purifiers
With increasing respiratory health awareness and the omnipresence of pollutants in the air, people are becoming more and more cautious about the type of atmosphere they breathe in. Hence, in such situations, wearable personal air purifiers prove useful. These small machines can effectively eliminate common contaminants like dust, smoke, odours, volatile organic compounds, and allergens within one’s personal breathing space. They are lightweight and can be carried around easily using a neck strap, a clip, or a band. InvisiClean IC-103, AirTamer A310, Wein Mini-Mate AS180i, MIFAVOR Mini, and FitAir Portable are some top-rate wearable air purifiers. Personal air purifiers are versatile, easy to maintain and are relatively quiet. Most of these personal air purifiers use ionic air purification technology and still don’t produce a harmful amount of ozone. These air purifiers are good for small spaces where one can’t fit traditional bulky air purifiers. These air purifiers can be useful while walking on sidewalks alongside a busy road, in areas where cigarette/tobacco smokers are present, inside vehicles with stale or smelly air, and other public spaces where the quality of air cannot be guaranteed.
Growing Popularity Of Smart Air Purifiers
The growing popularity of smart air purifiers is a major trend in the market. With air pollution increasing across the world, a growing awareness of allergies, pollution and climate change is increasing consumer concern about the quality of the air they breathe. As a result, air purifiers are growing in popularity. Smart air purifiers are devices which are connected to other devices via the internet, and other technologies such as Bluetooth, near field communication (NFC) and Wi-Fi. The increased popularity of smart air purifiers can be attributed to the increased demand for smart homes, the rise in internet and smartphone penetration, and energy efficiency initiatives. The rise of the Internet of Things (IoT) technology also supports the development of smart air purifiers. Smart air purifiers allow the air quality to be monitored and managed from a smartphone application, which provides a live reading of quality data. For instance, in January 2019, Pathpartner, an Indian based technology company, developed IoT enabled smart air purifier that gives information about air quality and provides a report on the humidity content of the air. Through this technology, the temperature of the room and freshening up the room can be controlled remotely.
Opportunities And Recommendations In The Air Purifiers Market
Opportunities – The top growth potential in the air purifiers market by type will arise in the dust collectors market, which will gain $458.1 million in global annual sales by 2023. The top growth potential in the air purifiers market by technology will arise in the HEPA Filter market, which will gain $455.7 million in global annual sales by 2023. The top growth potential in the air purifiers market by end-user will arise in the residential market, which will gain $575.9 million in global annual sales by 2023. The air purifiers market size will gain the most in the USA at $168.8 million.
Recommendations- To take advantage of the opportunities, The Business Research Company recommends the air purifiers companies to focus on smart air purifiers, invest in energy efficient appliances, expand in emerging markets, provide competitively priced offerings, leverage social media, and participate in trade shows and events.
Air Purifiers Market Segmentation
The air purifiers market is segmented by technology, by type, and by end-user.
By Technology-
The air purifiers market can be segmented by technology into
- a. HEPA Filter
- b. Activated Carbon
- c. Others
The HEPA filter market was the largest segment of the air purifiers market by technology, accounting for $820.6 million or 52.6% of the total market in 2019 and is expected to be the fastest-growing segment going forward at a CAGR of 11.7%.
By Type –
The air purifiers market can be segmented by type into
- a. Fume & Smoke Collectors
- b. Dust Collectors
- c. Others
The fume & smoke collectors market was the largest segment of the air purifiers market by type, accounting for $775.9 million or 49.7% of the total market in 2019. The dust collectors market is expected to be the fastest-growing segment going forward at a CAGR of 13.6%.
By End-User –
The air purifiers market can be segmented by end-user into
- a. Residential
- b. Commercial
The residential market was the largest segment of the air purifiers market by end-user, accounting for $1,143.0 million or 73.3% of the total market in 2019. The commercial market is expected to be the fastest-growing segment going forward at a CAGR of 11.0%.
By Geography-
The air purifiers market is segmented into
- o North America
- o Western Europe
- o Asia Pacific
- Australia
- China
- India
- Indonesia
- Japan
- South Korea
- o Eastern Europe
- o South America
- o Middle East
- o Africa
North America was the largest region in the air purifiers market, accounting for 33.8% of the global market in 2019. It was followed by Asia Pacific, Western Europe and the other regions. Going forward, the fastest growing regions in the air purifiers market will be Middle East and Eastern Europe, where growth will be at CAGRs of 16.7% and 14.9% respectively from 2019-2023.Page Break
Air Purifiers Competitive Landscape
Major Competitors are:
- • LG Electronics Inc.,
- • Coway Co., Ltd.,
- • Daikin Industries, Ltd.,
- • Dyson Ltd.,
- • Whirlpool Corporation
Other Competitors Include:
- • Xiaomi Corporation
- • Resideo Technologies Inc.
- • Koninklijke Philips N.V.
- • Panasonic Corporation
- • Sharp Corporation
- • Samsung Electronics Co. Ltd
- • Sunbeam Products Inc
- • YADU
- • Midea
- • Beiangtech
- • IQ Air
- • Honeywell International Inc
- • Camfil
- • Blue Air
- • Electrolux
- • Lexy
- • Teqoya
- • Dexwet Holdings Corporation
- • Hisense
- • Austin
- • Wynd Technologies
- • Haier
- • GE Healthcare
- • Viking Range
- • Elaraby Group
- • Nordic Air Filtration
- • Draegerwerk AG
- • ResMed Inc
