Global Facial Tissues Market Trends And Strategies Of Major Players In The Facial Tissues Market 2021-2030

18 Oct, 2021

The facial tissues market consists of the sales of the tissue papers or wipes or paper handkerchiefs that are thin, soft, absorbent, smooth and disposable which are used for cleaning face and reducing the spread of an infection or diseases as like swine flu. The market includes the sales of various types of facial tissue papers such as regular facial tissue papers, anti- viral facial tissue papers, and recyclable facial tissue papers. The facial tissues that have been used at home and away from home (restaurants, hospitals and healthcare industry) are included in this market.

Global Facial Tissues Market Size And Drivers:

The global facial tissues market is expected to grow from $11.98 billion in 2020 to $12.68 billion in 2021 at a compound annual growth rate (CAGR) of 5.8%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $15.92 billion in 2025 at a CAGR of 6%. The rise in the number of bacterial and viral infectious diseases has led to the rise in demand of sterilized, antibacterial and anti-viral facial tissues.

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Trends In The Global Facial Tissues Market

Companies in the facial tissue market are increasingly using TAD (Through Air Drying) technology to manufacture facial tissues to have cost benefits. The TAD process used in tissue manufacturing was developed by P&G, Kimberly-Clark, and Scott, the machines are being utilized by some manufacturers such as Procter & Gamble for facial tissue production. In TAD process, the fibre web is dewatered and dried by non-compressive means, thereby avoiding the compaction that occurs during wet-pressing of the web in the conventional process. The use of these non-compressive water-removal technologies results in a product with improved properties such as high bulk, softness, cross direction (CD) stretch and absorbency. Fibre savings are possible for TAD tissue as the weight of the sheet can be reduced due to the higher bulk. Since fibre is usually the highest cost element in a tissue product, reduced fibre cost is the major advantage associated with the use of TAD technology. Leading players in the facial tissue paper market are now focusing on improving their production processes by adopting product extension techniques, novel marketing strategies and also making strong investments in R&D into already established factories by adding innovation to these facilities and boosting sales.

Global Facial Tissues Market Segments:
The global facial tissues market is further segmented –
By Type: Box Facial Tissue, Pocket Facial Tissues
By Applications: At Home, Away From Home
By Distribution Channel: Supermarkets And Hypermarkets, Departmental Stores, Convenience Stores, Online Channels, Others
By Geography: The global facial tissues market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

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Facial Tissues Global Market Report 2021 is one of a series of new reports from The Business Research Company that provides facial tissues market overviews, analyzes and forecasts market size and growth for the global facial tissues market, facial tissues market share, facial tissues market players, facial tissues market segments and geographies, facial tissues market’s leading competitors’ revenues, profiles and market shares. The facial tissues market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.