The global OTT streaming market is expected to grow from $129.67 billion in 2021 to $149.34 billion in 2022 at a compound annual growth rate (CAGR) of 15.2%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $262.28 billion in 2026 at a CAGR of 15.1%.
What is the Global OTT Streaming Market?
The over the top (OTT) content streaming market consists of sales of over-the-top content streaming services and related products that provide streaming video through the internet. Examples of well-known OTT players include Apple TV, iTunes, Netflix, Roku, Hulu, Amazon among others.
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What drives the Global OTT Streaming Market?
With the increasing change in customers’ social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, OTT streaming in the forecast period is expected to grow at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment due to added benefits such as on-demand services and ease of access. Countries such as India and China are expected to see an exponential rise in the number of content streaming users in a video on streaming and pay-per-view services. In 2020, OTT content streaming service, Netflix, expects to close the year with 4.6 million paid customers. Thus, an increase in customer base is expected to boost the growth of the OTT streaming market during the forecast period.
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Global OTT Streaming Market Segments
The global OTT streaming market is segmented:
By Device Type: Smartphones, Smart TVs, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Box, Others
By Revenue Source: AVOD, SVOD, TVOD, Others
By User Type: Commercial, Personal
By End-User: E-commerce, Media and Entertainment, Education and Training, IT and Telecom, Health and Fitness, Others
By Geography: The regions covered in the OTT streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
OTT Streaming Global Market Report 2022provides market size and growth forecasts for the global OTT streaming market, global OTT streaming market share, OTT streaming market segments and geographies, OTT streaming market competitive landscape including leading competitors’ revenues, profiles and market shares. The OTT streaming market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Global OTT Streaming Industry Playersinclude Facebook, Netflix, Amazon, Microsoft, Google, Apple, Hulu, Tencent, Rakuten, and YouTube. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.
