The global social media analytics market size is expected to grow from $6.93 billion in 2021 to $8.95 billion in 2022 at a compound annual growth rate (CAGR) of 29.2%. The global social media analytics market size is expected to grow to $23.58 billion in 2026 at a CAGR of 27.4%.
What is the Global Social Media Analytics Market?
The social media analytics market consists of sales of social media analytics by entities (organizations, sole traders, and partnerships) that refer to the ability to gather and interpret the collected data from social channels to support business decisions and measure the performance of actions based on the decisions through social media. Tracking conversations and measuring campaigns are major components of social media analytics. It also involves figuring out how social activities are influencing the business results.
Get a Sample of the global social media analytics market report
https://www.thebusinessresearchcompany.com/sample.aspx?id=5711&type=smp
What drives the Global Social Media Analytics Market?
The surge in the number of social media users across the globe is contributing to the growth of the social media analytics market. The use of mobile, laptops, and computers with access to the internet has been increasing over the years. The internet has allowed people to communicate across international borders. Furthermore, social networking has aided people in expanding their networks, making new friends, advancing their professions, making connections, recruiting employees, and locating people with scarce abilities, all of which contributed to their popularity. For instance, according to a 2021 report by Backlinko, an SEO training firm, there were approximately 4.48 billion people actively using social media throughout the world in 2021, up nearly 13.13% from 3.69 billion in 2020. Therefore, the rise in the number of social media users across the globe is expected to drive the growth of the social media analytics market during the forecast period.
Get the full global social media analytics industry report here
https://www.thebusinessresearchcompany.com/report/social-media-analytics-global-market-report
Global Social Media Analytics Market Segments
The global social media analytics market is segmented:
By Component: Software, Services
By Deployment: On-Premise, Cloud
By Organization Size: Small and Medium Enterprises, Large Enterprises
By Application: Customer Segmentation and Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management
By End-User Industry: Banking and Financial Services, IT and Telecommunications, Retail, Healthcare, Government Services, Media and Entertainment, Utilities, Transportation and Logistics, Others
By Geography: The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
Social Media Analytics Global Market Report 2022provides market size and growth forecasts for the global social media analytics market, global social media analytics market share, social media analytics market segments and geographies, social media analytics market competitive landscape including leading competitors’ revenues, profiles and market shares. The social media analytics market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Global Social Media Analytics Industry Playersinclude IBM, Google LLC, Oracle Corporation, SAS Institute, Digimind, Hootsuite, Talkwalker, Oktopost, Simplify360, Frrole Inc., Heuritech, Salesforce, Adobe Systems Incorporated, Clarabridge, Netbase Solutions Inc., Brandwatch, Gooddata, Simply Measured Inc., Sysomos Inc., Sprout Social, SAP SE, Tableau Software, Unmetric Inc., Rival IQ, Meltwater, SpreadFast Inc., MetaQuotes Software Corp., and Socialbakers. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.
