Cloud TV Global Market Report 2023 – By Product Type (Private Cloud, Public cloud, Hybrid Cloud), By Organization Size (Small and Medium-sized Enterprises, Large Enterprises), By Verticals (Telecom companies, Media Organizations And Broadcasters), Application (Televions sets, Mobile phones, Tablets, Media boxes) – Market Size, Trends, And Global Forecast 2023-2032

Internet Protocol Television (IPTV) is the network architecture, equipment and technology, middleware, and software platform used to deliver real-time standard or high-definition television (HDTV) signals over a Managed Communications Service Provider (CSP) network. The main types of IPTV are video IPTV and non-video IPTV. Video IPTV refers to the delivery of media content, videos, or live television through an IP network. IPTV will either be using the public internet, a private local area network, or a wide area network. The different applications include linear television, nonlinear television and is used in small & medium enterprise, large enterprise, residential customers The global IPTV market is segmented - 1) By Type: Video IPTV, Non-Video IPTV 2) By End-User: Small & Medium Enterprise, Large Enterprise, Residential Customers 3) By Application: Linear Television, Nonlinear Television The global IPTV market size will grow from $118.67 billion in 2022 to $138.81 billion in 2023 at a compound annual growth rate (CAGR) of 17.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global IPTV market is expected to grow to $259.97 billion in 2027 at a CAGR of 17.0%. The growing preference for video-on-demand (VoD) service is a key factor driving the growth of the internet protocol television IPTV market. Video on Demand (VOD) is one of the innovative features that Internet Protocol TV offers. VoD provides consumers with a range of available videos to choose from. The video is transmitted via the real-time Streaming Protocol. In recent years, VoD has gained tremendous popularity, this has resulted in higher smart TV adoption rates. For instance, in 2021, Netflix was the largest paid video streaming platform with 195 million subscribers globally. Therefore, the growing preference for video-on-demand services is expected to drive the growth of internet protocol television IPTV market. Major players in the IPTV market are Verizon Communications Inc., Huawei Technologies Co. Ltd., AT&T Inc., Deutsche Telekom AG, Akamai Technologies, Cisco Systems, Inc., Ericsson AB, ARRIS International PLC., Moftak Solutions, and Sterlitetech. The stringent regulatory norms and low content availability is key factor hampering the growth of the Internet Protocol Television IPTV market. Countries have various regulatory frameworks for the quality of video transmission. Regulators have agreed in some jurisdictions that IPTV providers will be subject to the same content regulation levied on paying television providers. For instance, IPTV providers in Singapore are subject to the programming code levied on paying television providers. IPTV operators using fixed networks in many European countries such as Belgium, France, Sweden, and the UK are subject to must-carry regulations that require cable or satellite providers to retransmit local over-the-air television stations signals. Therefore, the stringent regulatory norms and low content availability is expected to limit the growth of the IPTV market. A key trend in the IPTV industry is the rising demand for fiber-to-the-home (FTTH) connections. Owing to the limitless bandwidth and transmission capacity of optical fiber, FTTH is well suited for IPTV. FTTH offers a fixed access network to provide broadband high-speed, resulting in an improved user experience. For instance, in June 2022, Airtel launched its Xstream fiber to the home services in remote areas such as Ladakh and Andaman and Nicobar Islands. Therefore, the service providers are now gradually providing premium content through FTTH to ensure a better user experience. In September 2021, Uniguest, a US-based digital engagement technology provider acquired UCView for an undisclosed amount. Through this acquisition, UCView will be incorporated into Tripleplay, Uniguest's digital signage, and IPTV brand and will continue to serve clients in enterprises, education, retail, stadiums, and other areas. UCView is a US-based company that focuses on digital signage and IPTV. Asia-Pacific was the largest region in the IPTV market in 2022. Middle East is expected to be the fastest-growing region in the global IPTV market share during the forecast period. The regions covered in the global IPTV market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the IPTV market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The internet protocol television market includes revenues earned by entities by providing services like transmitting and broadcasting television programs through the Internet using the Internet Protocol (IP). IPTV provides the user with innovative features to improve user experience compared to conventional TV broadcasting such as radio, satellite and/or cable TV. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The IPTV market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The internet protocol television IPTV market research report is one of a series of new reports from The Business Research Company that provides internet protocol television market statistics, including internet protocol television industry global market size, regional shares, competitors with a internet protocol television market share, detailed internet protocol television market segments, market trends and opportunities, and any further data you may need to thrive in the internet protocol television industry. This internet protocol television market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A smart TV is a digital TV that is connected to the internet and can stream various content from different applications, access streaming services, and can connect to other wireless devices. Smart TV is used in homes, offices, and education sectors. The main product types of smart TV are 4K UHD TV, Full HD TV, HDTV, and 8K TV. A screen with a resolution four times that of a Full HD (1080p) TV is referred to as 4K Ultra HD. The various types of panels including LCD, LED, OLED, and QLED that are used by homes, offices, education institutions, and other end-users. The global smart TV market is segmented - 1) By Product Type: 4K UHD TV, Full HD TV, HDTV, 8K TV 2) By Panel Type: LCD, LED, OLED, QLED 3) By End User: Home, Offices, Education Institutions, Other End-Users The global smart tv market size grew from $186.9 billion in 2022 to $200.18 billion in 2023 at a compound annual growth rate (CAGR) of 7.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the smart tv is expected to grow from $261.19 billion in 2027 at a CAGR of 6.9%. The rising popularity of video-on-demand services is a key factor driving the growth of the smart TV market. Video on Demand (VoD) is one of the innovative features that Internet Protocol TV (IPTV) gives. VoD gives consumers a range of available videos to choose from. The video is transmitted via the Real-Time Streaming Protocol. In recent years VOD has gained tremendous popularity, and this has resulted in higher smart TV adoption rates. For instance, in October 2020, according to IBEF, between March and July 2020, paying subscribers in India's OTT sector increased by 30%, from 22.2 million to 29 million. Therefore, the rising trend of video-on-demand services is expected to drive the smart TV market growth. Major players in the smart TV market are Sony Corporation, LG Electronics Inc., TCL Corporation, Koninklijke Philips N.V., Haier Electronics Group Co. Ltd., Panasonic Corporation, Samsung Electronics, Apple Inc., Toshiba Corporation, and Hitachi Ltd. The taxation of smart TVs is a key factor hampering the growth of the smart TV market. Television is the only group in which two Goods and Services Tax (GST) levels apply. Television sales of up to 32 inches are falling, accounting for 55 percent of overall sales in 2020 compared to 75 percent two years ago as consumers want to buy bigger displays, customers are delaying purchases and anticipating a tax cut. For instance, in India, smart TVs are put under the highest tax slab of the Goods and Services Tax, with customers paying 28% of the already exorbitant prices at which TVs are priced. Therefore, the taxation of smart TVs is expected to limit the growth of the smart TV market. The 8K TV is a key trend in the smart TV market. The 8K TV sets have 33 million pixels, compared to 8 million pixels in a 4K package. All those millions of extra pixels provide clearer, more accurate images than the 4 K UHD TVs. The 8K Ultra HD doubles the 4K Ultra HD resolution, and it is 16 times the full HD resolution. In 2020, LG unveiled three new 8K versions, and this year, Samsung tripled its 8K QLEDs. Therefore, TV manufacturers are gradually promoting 8K TVs as their 2020 flagship sets. In November 2020, TCL, a China-based electronics company that manufactures consumer products, including televisions, merged with BOE for the captive TV/monitor OEM business. This merger will help both companies optimise their group supply chain resources. BOE Technology Group Co. Ltd. is a China-based company that manufactures LCD and OLED displays, including 4K TVs. Asia-Pacific was the largest region in the smart TV market in 2022. North America was the second-largest region in the global smart TV market share. The regions covered in the global smart TV market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the smart TV market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The smart TV market consists of sales of 4K ultra-high-definition (UHD) TV, full high-definition (HD) TV, high-definition television (HDTV), and other smart TV. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The smart TV market research report is one of a series of new reports from The Business Research Company that provides smart TV market statistics, including smart TV industry global market size, regional shares, competitors with a smart TV market share, detailed smart TV market segments, market trends and opportunities, and any further data you may need to thrive in the smart TV industry. This smart TV market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

4K TVs refer to a TV set that has a 4K resolution, that is, it has 3,840 horizontal pixels and 2,160 vertical pixels. With the help of this 4K TV set, we get a more vivid and detailed picture quality.It is used to provide a pristine picture that fills more of the field of view, better recreating the immersive experience of watching a film at the cinema. The 4K TV market consists of sales of 4K TV and related services by entities (organizations, sole traders, and partnerships) that are used to provide a pristine picture that fills more of the field of view, better recreating the immersive experience of watching a film at the cinema. 4K TVs refer to a TV set that has a 4K resolution, that is, it has 3,840 horizontal pixels and 2,160 vertical pixels. With the help of this 4K TV set, we get a more vivid and detailed picture quality. The main screen types of 4K TV are below 52 inches, 52-65 inches, and above 65 inches. 4K TVs under 52 inches are used to meet the demand for smaller spaces and are ideal for a small bedroom. The technologies involved are LCD, IPS, OLED, and quantum dot. The distribution channels are offline stores and online stores. The end-users included are residential, commercial, and industrial. The global 4K TV market is segmented – 1) By Screen Size: Below 52 inches, 52 – 65 inches, Above 65 inches 2) By Technology: LCD/IPS, OLED, Quantum Dot 3) By Distribution Channel: Offline Stores, Online Stores 4) By End-User: Residential, Commercial, Industrial The global 4k tv market size grew from $181.43 billion in 2022 to $222.73 billion in 2023 at a compound annual growth rate (CAGR) of 22.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services, and affecting many markets across the globe. The 4k tv market size is expected to grow to $516.24 billion in 2027 at a CAGR of 23.4%. The rising consumer demand for UHD technology devices is expected to propel the growth of the 4K TV market going forward. UHD technology refers to a type of display resolution standard that has at least 3840 by 2160 pixels (8.3 megapixels; 4K). This technology results in very crisp and fine images without compromising on image quality, and this helps manufacturers to make bigger TVs, while the consumer gets a more vivid and detailed picture quality. This is why this technology is used in 4K TVs. For instance, in April 2021, according to Broadband TV News, a UK-based industry information provider, UHD share rose to 75% in the German TV set market. In Q1 of 2021, around 1.45 million TV sets were sold in Germany. 1.1 million were UHD TVs and accounted for 75% of the share. Therefore, the rising consumer demand for UHD technology devices is driving the growth of the 4K TV market. Samsung, Haier Group Corporation, Panasonic Holdings Corporation, Koninklijke Philips N.V, Sharp Corporation, LG Corporation, Sony Group Corporation, Vu Televisions, Skyworth Group Co. Ltd., Sichuan Changhong Electric Co Ltd., TCL Technology, Hitachi Ltd., Apple Inc., Toshiba Corporation, and Vizio Inc. are major players in the 4k TV market. Technological advancements are a key trend gaining popularity in the 4K TV market. Major companies operating in the 4K TV market are focused on developing new technological solutions to strengthen their position. For instance, in June 2021, TCL, a China-based company that manufactures and sells consumer electronic products, including televisions that provide 4K TV, launched its first new technology—mini LED in its mini LED QLED 4K Android 11 TV C825. The technology behind mini LEDs, however, uses LEDs that are smaller in size as compared to regular LEDs. Due to the small size of LEDs, OEMs can pack more LEDs. In November 2020, TCL, a China-based electronics company that manufactures consumer products, including televisions, merged with BOE for the captive TV/monitor OEM business. This merger will help both companies optimise their group supply chain resources. BOE Technology Group Co. Ltd. is a China-based company that manufactures LCD and OLED displays, including 4K TVs. North America will be the largest region in the 4K TV market in 2022. The regions covered in this 4K TV market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the 4K TV market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The 4K TVs market consists of sales of LCD, LED, OLED, QLED, mini-LED, and microLED screens with different sizes 65inches, 50-52inches,46inches, 40-42 inches, and 32inches .Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The 4k TV market research report is one of a series of new reports from The Business Research Company that provides 4k TV market statistics, including 4k TV industry global market size, regional shares, competitors with an 4k TV market share, detailed 4k TV market segments, market trends and opportunities, and any further data you may need to thrive in the av4k TV industry. This 4k TV market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Television network refers to a collection of TV channels produced by TV stations and distributed over a single terrestrial or satellite system. The main types of services in television networks are direct broadcast satellite services (DBS), satellite master antenna systems services (SMATV), multipoint distribution system services (MDS), closed-circuit television circuits, subscription channel services, cable, and other payment services. DBS refers to the satellite television broadcasts specific to home reception. It covers analog and digital television and radio reception and is extended to other services provided by modern iTV systems, for instance, video-on-demand and interactive features. The different revenue models include subscription, advertisement and involve various broadcaster services such as public, commercial. The global television network market is segmented - 1) By Service: Direct Broadcast Satellite Services (DBS), Satellite Master Antenna Systems Services (SMATV), Multipoint Distribution System Services (MDS), Closed Circuit Television Cicuits, Subscription Channel Services, Cable and Other Pay Services 2) By Revenue Model: Subscription, Advertisement 3) By Broadcaster Services: Public, Commercial The global television network market size will grow from $147.13 billion in 2022 to $155.82 billion in 2023 at a compound annual growth rate (CAGR) of 5.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global television network is expected to grow to $189.42 billion in 2027 at a CAGR of 5.0%. The introduction of new digital and high definition (HD) channels has transformed television network services in recent times. Currently, more and more television stations and networks have started to broadcast in high definition. The networks not only have gained a large number of viewers but have also made advertising money as an increased number of people are noted to watch the commercials due to the high definition quality. The increase in the demand for HD channels has motivated the migration from analog to digital broadcasting as digital technology provides an enhanced user experience. The innovative technologies in television networks are about personalized technology, on-demand viewer experience, individualized content distribution, and binge-watching, which in turn are expected to drive the television network market. Major players in the television network market are Cox Enterprises Inc., Time Warner Cable Inc., Comcast Corporation, ESPN, CNN, Viacom Inc., Vivindi SA, Liberty Media Corp., and Discovery Inc. The high subscription cost of HD (high definition) channels is hindering the television network market growth. HD channels carry higher prices than SD channels. To view high-definition television shows, not only that a person needs a television set capable of showing the high-definition video, but also requires a source available to provide the content. All this includes substantial costs. There is usually an additional cost for the HD set-top box in addition to the cost of a normal package plan, cable TV cost, satellite TV channel packages, broadband connection, and a digital media box cost, among others. The high costs involved in high-definition services are therefore challenging the television network market growth. The emergence of the two-way cable television system has provided cable operators with an opportunity to reach a wide customer base. More and more cable operators are offering two-way channel capability that allows customers to communicate/interact with programming facilities or information centers within the system. Using the two-way cable television systems, the subscribers with home computers can link up with the computer network. This system provides subscribers access to data banks and permits them to interact with other online users. They can participate in public-opinion polls or call up various kinds of written and graphic materials. The two-way cable television system is therefore providing several growth opportunities for the players in the cable television network system. In August 2022, Nexstar Media Group, a US-based TV station owner acquired a majority stake (75%) in CW network for an undisclosed amount. The acquisition would provide diverse content aspirations to the company. CW network is a US-based commercial broadcast network. Western Europe was the largest reegion in the television network market in 2022. Eastern Europe is expected to be the fastest-growing region in the global television network market during the forecast period.The regions covered in the global television network market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the television network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The television network market includes revenues earned by entities by programming material which is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The television network market research report is one of a series of new reports from The Business Research Company that provides television network market statistics, including television network industry global market size, regional shares, competitors with a television network market share, detailed television network market segments, market trends and opportunities, and any further data you may need to thrive in the television network industry. This television network market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A television station refers to a kind of broadcast station that sends audio and typically video to television receivers in a specific location. The main types of broadcasters in television stations are public and commercial. Commercial broadcasting refers to the broadcasting of television programs and radio programming by privately owned corporate media. The different platforms include digital terrestrial broadcast, satellite broadcast, cable television broadcasting services, internet protocol television (IPTV), over-the-top television (OTT), and involve various revenue models such as subscription, pay-per-view, on-demand, advertisement. The global television station market is segmented - 1) By Broadcaster Type: Public, Commercial 2) By Platform: Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), Over-the-top Television (OTT) 3) By Revenue Model: Subscription, Pay-per View, On Demand, Advertisement The global television station market size will grow from $123.99 billion in 2022 to $131.99 billion in 2023 at a compound annual growth rate (CAGR) of 6.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global television station is expected to grow to $163.76 billion in 2027 at a CAGR of 5.5%. Increasing demand for high-definition content and advertisement is the key factor driving the growth of the global television station market. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers choose high-quality videos and content. Besides this, businesses concentrate on raising sales by ads as television is the most influential outlet for targeting a wider audience and future clients. According to the latest figures from the Regular Media Survey, television advertisement sales rose by 7.1%. One of the innovative firms, iSpot, is placing a TV banner in another domain: the potential to target and monitor advertiser-defined audience segments across the TV ecosystem as a whole. Therefore, the Increasing demand for high-definition content and advertisement is expected to drive the television station market growth. Major players in the television station market are A&E Television Networks, AT & T, Inc., British Broadcasting Corporation, CBS Interactive, Comcast Corporation, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Canadian Broadcasting Corporation, and RTL Group. The lack of unified broadcasting and content regulations is a key factor hampering the growth of the television station market. Indian television broadcasters are to bring the Indian Telecom Regulatory Authority (TRAI) to litigation for repeated adjustments and abuse of techniques in its updated regulatory policy. TRAI reduced the discount on bouquets on TV channels to 33%, while also lowering the overall retail price (MRP) of channels in those bouquets to Rs 12 from Rs 19. Broadcasters argue that there is no sound foundation for TRAI's argument that so-called subscription service rates are intangible because of the bouquet discounts. Only the representative of Viacom18 met with officials at TRAI but they are not happy with the new rules. TRAI had announced the prices would be determined by market forces, but even in 2020, TRAI's reported position is nowhere in perspective. Therefore, the frequent changes in TRAI have created regulatory uncertainty among stakeholders and have adversely impacted the television station market growth. The emergence of newer technologies is a key trend in the television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee Guidelines, which specifies precisely how TV signals are transmitted and interpreted. ATSC 3.0's key benefit is picture quality, including high dynamic range (HDR), wide color gamut (WCG), and high frame rate (HFR). In addition to the image and audio enhancements, ATSC 3.0 also helps you to watch video transmitted on handheld devices such as phones and tablets as well as in cars. Samsung revealed it would support ATSC 3.0 in 13 of its 8 K TVs in 2020, while LG will follow the standard in six of its OLED sets. In 2020, a company called BitRouter has developed an ATSC 3.0 set-top box that can connect to TVs via HDMI. In August 2022, Nexstar Media Group, a US-based TV station owner acquired a majority stake (75%) in CW network for an undisclosed amount. The acquisition would provide diverse content aspirations to the company. CW network is a US-based commercial broadcast network. Western Europe was the largest region in the content streaming market in 2022. Eastern Europe is expected to be the fastest-growing region in the global television station market during the forecast period. The regions covered in the glolbal television station market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the television station market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The television station market includes revenues earned by entities from broadcasting visual programs by television to the public, except cable and other pay television services. A TV station is a business, organization or other enterprise, such as an independent TV operator, that transmits content over terrestrial TV. A television transmission may take place via analog TV signals or, more recently, via digital TV signals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The television station market research report is one of a series of new reports from The Business Research Company that provides television station market statistics, including television station industry global market size, regional shares, competitors with a television station market share, detailed television station market segments, market trends and opportunities, and any further data you may need to thrive in the television station industry. This television station market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Television advertising is the process of creating and broadcasting commercials on television to promote a product or service. Advertising exposes that brand to more audience initially than online advertising. TV advertising drives all other forms of promotion. The main service types of TV advertising are terrestrial, multichannel, and online. Multi-channel advertising refers to the distribution of marketing messages through multiple media channels such as email, social media, print, mobile, display ads, and television. The services are delivered through various platforms such as cable television and satellite television and are broadcast through advertisements and subscriptions. The different time slots include 20 seconds, 60 seconds, and more than 60 seconds. The global TV advertising market is segmented - 1) By Service Type: Terrestrial, Multichannel, Online 2) By delivery platform: Cable Television, Satellite Television 3) By Broadcasting services: Advertisement, Subscription 4) By Time slot: 20 seconds, 60 seconds, More than 60 seconds The global TV advertising market size will grow from $122.04 billion in 2022 to $129.78 billion in 2023 at a compound annual growth rate (CAGR) of 6.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global TV advertising is expected to grow to $160.38 billion in 2027 at a CAGR of 5.4%. The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable. For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and are 100% viewed by the subscriber. These advertisements are known as Subscription-Supported Video-on-Demand Services. When such ads are viewed by the audience, they reinforce the brand's message. The total OTT ad spending amount for 2020 was $990 million. An increase is expected in the forecast period, culminating in the $2.373 billion projected OTT ad spending in 2025, indicating that advertising on streaming services is rapidly expanding. Thus, the increased use of over-the-top (OTT) media services is driving the market for TV advertising. Major players in the TV advertising market are CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network and Vivendi SA. The lack of assurance that the advertisement will be viewed and effective is the major obstacle for the TV advertising market. Numerous individuals change the channel when an advertisement comes up during the show break. Additionally, individuals these days use smartphones during advertisements until their show returns, which results in less consideration given towards the promotions. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. Thus, such factors restrict the TV advertising market growth. Programmatic TV advertising is becoming increasingly popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements automatically by leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads as a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded reach of ads as utilization patterns have changed among crowds. Programmatic advertising is associated with programmatic TV sets, which allow the audience to watch OTT platforms on TV. For instance, when a person is watching a movie or show on a programmatic TV set, an ad appears in the video player itself. These ads are called in-stream ads and can run as many times as an organizer wants, thus causing an increase in reach towards the target audience. Red Ventures, a marketing and advertising firm based in the United States, paid $500 million to Viacom for CNET Media Group in September 2020. This deal will help Red Ventures grow its personalized consumer experience and expand into consumer technology and gaming by securing network websites, which will include CNET, GameSpot, and ZDNet. CNET Media Group is a leading US-based online media company under ViacomCBS, which is a US-based mass media company formed by the merging of CBS Corporation and Viacom. North America was the largest region in the TV advertising market in 2022. Western Europe was the second largest region in the global TV advertising market. The regions covered in the global TV advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the TV advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The TV advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in television. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The TV advertising market research report is one of a series of new reports from The Business Research Company that provides TV advertising market statistics, including TV advertising industry global market size, regional shares, competitors with a TV advertising market share, detailed TV advertising market segments, market trends and opportunities, and any further data you may need to thrive in the TV advertising industry. This TV advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The direct-to-home (DTH) service is typically a digital satellite service that provides television streaming services to subscribers home/TV anywhere in the world. The main types of Direct-To-Home (DTH) services are standard TV, HD, ultra HD. HD is defined as video with a higher resolution and quality than standard-definition video. The services are subscribed through basic, premium and other subscriptions by residential, commercial and on-vehicle users. The global direct-to-home (DTH) services market is segmented - 1) By Type: Standard TV, HD, Ultra HD 2) By End-User: Residential, Commercial, On-Vehicle 3) By Subscription Type: Basic, Premium, Other Subscription Types The global direct-to-home (DTH) services market size will grow from $124.6 billion in 2022 to $127.89 billion in 2023 at a compound annual growth rate (CAGR) of 2.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global direct-to-home (DTH) services is expected to grow to $142.29 billion in 2027 at a CAGR of 2.7%. The growth in demand for ultra HD quality content is driving the Direct-To-Home (DTH) services market. The Ultra High Definition (UHD) delivers high-quality resolution and image quality in 4K/UHD televisions. According to a research report by Intertrust, the global 4K Ultra HD TV market is expected to reach $380.9 billion by 2025. Ultra HD televisions are the latest and fastest-growing segments in consumer electronics. USA stands at the top position in the growth of the 4K/UHD market followed by the UK, France, Germany, and China. The DTH service providers such as AT &T, DirecTV are also upgrading their channels to stream at 4K/ UHD quality. The demand for Ultra HD televisions is growing very fast because they are energy efficient and provides higher quality video content. The Ultra HD market is growing at the rate of 1.53%, as it recorded $120.47 billion in 2019 and it will reach $127.99 billion by 2023. Therefore, the demand for UHD is driving the direct-to-home (DTH) services market with the rise of Direct-To-Home (DTH) services and OTT applications. Major players in the direct-to-home (DTH) services market are Foxtel, DirecTV, Viasat, AUSTAR United Communications Limited, Astro All Asia Networks PLC., Star Group Limited, Sky Italia, Shaw Communications Inc., BCE Inc., Nahuelsat S.A., Optus Communications Pty. Ltd., Shin Satellite Public Company Ltd., True Visions Public Company Limited, Norsat International Inc., Pace Micro Technology PLC., Sun Direct TV Private Limited, SES SA, Eutelsat, Dish Home, TataSky, Airtel Digital, Videocon D2H, Sun Direct, Dish TV, Big TV, True Corporation Public Company Limited, Thaicom Public Company Limited, Astro Malaysia Holdings Berhad, ARRIS International Limited, Sky Deutschland and Tivusat. The signal latency is hampering the direct-to-home (DTH) services market. The term latency in transmission and broadcasting satellite signal is explained as the time taken for traversing signal from the server to an end-user. Due to the increase in online streaming activities, the streaming latency has been reduced which is the relative delay between the TV streams delivered over an IP network compared to traditional distribution via satellite, cable or terrestrial broadcast. For instance, according to Ookla (a webservice that offers analysis on internet performance such as latency) speed tests, Starlink, a satellite internet constellation operated by SpaceX (a US spacecraft engineering company) that provides satellite internet access coverage to 40 countries, observed median download speeds drop from 90.6Mbps to 62.5Mbps between the first and second quarters of 2022 in the USA. Starlink’s median latency was also worst increasing from 43 ms (milliseconds) to 48 ms. Thus, the signal latency will restrict the growth of the direct-to-home (DTH) services market. The interactive TV service is a current trend emerging in the direct-to-home (DTH) services market. The interactive services can be anything that can be accessed for movie-on-demand, video conferencing, e-mail or any other similar activity. Video conferencing, social media networking and streaming TV content have been growing rapidly due to an increase in demand for broadband internet services. According to PwC’s Entertainment and Media Outlook, nowadays interactive services are been provided by DTH service providers to change the user interface. The television industry has been transformed several times to survive by giving tough competition to OTT players. The direct-to-home (DTH) services market are adding many interactive services and games along with channel broadcasting to change the user experience. Asia-Pacific was the largest region in the direct-to-home (DTH) services market in 2022. North America was the second largest region of the direct-to-home (DTH) services market report. The regions covered in the direct-to-home (DTH) services industry report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the direct-to-home (DTH) services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The direct-to-home (DTH) services market includes revenues earned by entities by providing broadcasting or streaming services. The DTH services can be accessed directly from satellite because of wireless technology. The DTH services can be provided in standard definition (SD), high definition (HD), and ultra-high definition (UHD) with basic and premium subscription plans. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The direct-to-home (DTH) services market research report is one of a series of new reports from The Business Research Company that provides direct-to-home (DTH) services market statistics, including direct-to-home (DTH) industry global market size, regional shares, competitors with a direct-to-home (DTH) services market share, detailed direct-to-home (DTH) services market segments, market trends and opportunities, and any further data you may need to thrive in the direct-to-home (DTH) services industry. This direct-to-home (DTH) services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A set-top box is a hardware device that receives, decodes, and displays digital signals on a television. The signal, which might be either television or Internet data, is received by cable or telephone. The set-top box might deliver more channels than the television's native channel numbering system and choose the channel a user wanted to watch from a slew of signals that included data for a variety of channels. It is used for TV sets to receive and decode digital television (DTV) broadcasts and are also used for the conversion of analog television sets to receive digital broadcasts. The main types of set-top boxes are cable, satellite, IPTV (OTT), and hybrid. The cable set-top box refers to converting any sort of cable television channel transmission into analog radio-frequency signals on a single VHF channel. Cable converter boxes are used to decode signals to manage a large number of carrier-controlled and access-restricted channels. The various resolutions include high-definition (HD), standard definition (SD), and ultra-HD. The service types included are pay-TV and free-to-air. These are used by residential and commercial properties and are distributed through online and offline mediums. The global set top box market is segmented – 1) By Type: Cable, Satellite, IPTV or OTT, Hybrid 2) By Resolution: High-definition (HD), Standard Definition (SD), Ultra HD 3) By Service Type: PayTV, Free-to-Air 4) By Distribution: Online, Offline 5) By End User: Residential, Commercial The global set-top box market size grew from $25.41 billion in 2022 to $27.87 billion in 2023 at a compound annual growth rate (CAGR) of 9.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services, and affecting many markets across the globe. The market size of the global set-top box is expected to grow to $39.84 billion in 2027 at a CAGR of 9.3%. The rising internet and broadband penetration are expected to propel the growth of the set-top box market going forward. The Internet refers to a worldwide computer network that is used to transmit a variety of data and media across interconnected devices such as TVs, mobiles, and laptops. The Internet helps set-top boxes provide a better viewing experience and also helps the video play in good quality without buffering. For instance, in 2020, according to the report published by the Motion Picture Association, a US-based trade association, subscriptions to internet video services stood at 1.1 billion globally, representing a 26% year-over-year increase. Also, according to the OECD (Organisation for Economic Co-operation and Development), from June 2020 to June 2021, OECD countries saw a 15% increase in high-speed fiber subscriptions. Therefore, the rising internet and broadband penetration are driving the growth of the set-top box market. Major players in the set-top box market are ADB Technology, Humax, Sagemcom SAS, Samsung Electronics Co. Ltd., Technicolor SA, Huawei Technologies Co. Ltd., ARRIS International, EchoStar, Aferian plc, Commscope Inc., Guangdong Hybroad Vision Electronics Technology Company Ltd., KAONMEDIA, Mybox, Shenzhen Coship Electronics Co. Ltd., Sercomm Corporation, SEI Robotics Co. Ltd., Skyworth Group Co., Sumitomo Electric Industries Ltd., TechniSat, Kaonmedia Co. Ltd., DISH Network Corporation, Roku Inc., Apple Inc., Vishay Intertechnology Inc., and Coship Electronics Co. Ltd. The introduction of hybrid set-top boxes has emerged as the key trend gaining popularity in the set-top box market. Major companies operating in the set-top box sector are developing unique and advanced products to provide the best services and meet consumer demand. For instance, in March 2020, D2H, an Indian-based company providing set-top box and satellite services, launched a hybrid set-top box with Android TV and a new D2h Magic Stick with built-in Alexa. It is a hybrid set-top box that combines a DTH connection with Over-the-Top content (OTT). The new Hybrid Set-Top Box comes with Google's Android TV 9.0 OS and will support applications including Amazon Prime Video, Zee5, Voot, ALTBalaji, YouTube, and others. In addition, members will be able to visit the Google Play Store to download and install apps of their choice. In August 2022, Telstra Group, an Australia-based telecommunications company, acquired 51.4% of controlling interest in Fetch TV for an undisclosed amount. With this acquisition, Fetch is positioned to provide a truly competitive Australian home and entertainment solution with the scale to work with global content and streaming providers. Fetch TV is a Australia-based provider of set top box with a digital TV tuner. Asia-Pacific was the largest region in the set top box market in 2022. The regions covered in the set-top box market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the set-top box market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The set-top box market consists of sales of HDTV tuners, directTV receivers, all-in-one receivers and cable HDTV receivers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The set-top box market research report is one of a series of new reports from The Business Research Company that provides set-top box market statistics, including set-top box industry global market size, regional shares, competitors with a set-top box market share, detailed set-top box market segments, set-top box market trends and opportunities, and any further data you may need to thrive in the set-top box industry. This set-top box market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.