Television Network Global Market Report 2023 – By Service (Direct Broadcast Satellite Services (DBS), Satellite Master Antenna Systems Services (SMATV), Multipoint Distribution System Services (MDS), Closed Circuit Television Cicuits, Subscription Channel Services, Cable and Other Pay Services), By Revenue Model (Subscription, Advertisement), By Broadcaster Services (Public, Commercial) – Market Size, Trends, And Global Forecast 2023-2032

Wired Telecommunication Carriers Market Definition

The wired telecommunication carriers market consists of sales of local and long-distance voice calling, sound and video transmission, cable TV and internet services over fixed-line networks. A few examples of wired communication carriers are telephone networks, fiber-optic communications and public switched telephone network (PSTN). Companies in the wired telecommunications industry may own and maintain networks, share a network or lease a network from other companies. Wired communications is a broad term that is used to describe any type of communication process that relies on the direct use of cables and wiring to transmit audio and visual data. An example of wired communications is the traditional home telephone that is connected to the local telephone switch via wires that are ran from the home to the switch. The market is segmented into broadband internet services, fixed telephony services, direct-to-home services, cable television distribution services and other wired telecommunication services.

Television broadcasting refers to a technique of transmitting radio waves from transmitters to antenna receivers that generates visual pictures on TV that viewers may tune to and that are dictated by OTA TV stations that provide a significant number of independent channels with various frequencies. Radio broadcasting refers to a one-way wireless communication using radio waves that aims to reach a large audience. The main types of TV and radio broadcasting are radio broadcasting and television broadcasting. Television Broadcasting refers to a form of broadcasting radio signals from transmitters to antenna receivers that are producing video images through TV which can be tuned by people and prescribed by the OTA TV stations is producing a large number of autonomous channels with dissimilar frequencies. The different broadcaster types include public, commercial and are used in several applications such as residential, government, airports, hospitals, institutes, others. The global TV and radio broadcasting market is segmented - 1) By Type: Radio Broadcasting, Television Broadcasting 2) By Broadcaster Type: Public, Commercial 3) By Application: Residential, Government, Airports, Hospitals, Institutes, Other Applications Subsegments Covered: Radio Station, Radio Network, Television Station, Television Network The global TV and radio broadcasting market grew from $407.41 billion in 2022 to $431.1 billion in 2023 at a compound annual growth rate (CAGR) of 5.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The TV and radio broadcasting market is expected to grow to $523.64 billion in 2027 at a CAGR of 5.0%. Virtual reality (VR) is increasingly being adopted by the TV and radio broadcasting industry to create a potential impact on audiences. Live events such as sports and music are expected to boost the demand for VR adoption during the forecast period, by helping audiences to connect with major events through a dynamic environment. For example, NextVR, a virtual reality platform for delivering live content, streamed Daytona 500 and a democratic debate. It also partnered with an events company Live Nation to broadcast live music to music fans worldwide. The rise in demand for VR content is expected to drive the market going forward. Major companies in the TV and radio broadcasting market include AT&T Inc., Charter Communications Inc., CBS Corporation, Twenty-First Century Fox, Inc., Liberty Global, DISH Network Corporation, Comcast Corporation, Discovery Inc., The Walt Disney Company, and Liberty Media Corporation. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the TV and radio broadcasting markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the TV and radio broadcasting market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. TV and radio broadcasting companies are deploying technologies to allow users to access their content on mobiles and website portals. Access to various platforms and devices has increased over demand for TV and radio broadcasting services. For instance, mobile OTT (over-the-top) service Go90 introduced by Verizon and BingeOn by Comcast Watchable and T Mobile are new services aimed mainly at a youth audience., enabling users to watch content on mobile applications, web portals, and digital boxes. Western Europe was the largest region in the TV and radio broadcasting market in 2022. Eastern Europe is expected to be the fastest growing region in the forecast period. The regions covered in the TV and radio broadcasting report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the TV and radio broadcasting market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia--, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The TV and radio broadcasting market includes revenues earned by entities by operating broadcast studios and facilities for over-the-air or satellite delivery of radio and television programs. They often produce or purchase programs, which may include entertainment, news, talk shows, business data, or religious services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The TV and radio broadcasting market research report is one of a series of new reports from The Business Research Company that provides TV and radio broadcasting market statistics, including TV and radio broadcasting industry global market size, TV and radio broadcasting market regional shares, competitors with a TV and radio broadcasting market share, detailed TV and radio broadcasting market segments, TV and radio broadcasting market trends and opportunities, and any further data you may need to thrive in the TV and radiobroadcasting industry. This TV and radio broadcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Television broadcasting refers to a technique of transmitting radio waves from transmitters to antenna receivers that generates visual pictures on TV that viewers may tune to and that are dictated by OTA TV stations that provide a significant number of independent channels with various frequencies. The main types of television broadcasting are television stations and television networks. A television station is a collection of equipment operated by a company, agency, or other body, such as an amateur television operator, which broadcasts video and audio material through radio waves from a transmitter on the surface of the earth to any number of tuned receivers at the same time. The different types of broadcasters include public, commercial and involve various revenue sources such as subscription-based, advertisement-based. The global television broadcasting market is segmented - 1) By Type: Television Station, Television Network 2) By Broadcaster Type: Public, Commercial 3) By Revenue Source: Subscription-Based, Advertisement-Based The global television broadcasting market grew from $271.12 billion in 2022 to $287.81 billion in 2023 at a compound annual growth rate (CAGR) of 6.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The television broadcasting market is expected to grow to $353.18 billion in 2027 at a CAGR of 5.2%. The rising demand for television sets across the globe contributes to the growth of the television broadcasting market. Television is a prominent medium for the transmission of information, news, and entertainment. Therefore, an increase in demand for television sets increases the demand for television broadcasting. For example, as per the BARC (Broadcast Audience Research Council) India, an industry body set up to design, commission, supervise and own an accurate, reliable, and timely television audience measurement system for India, in 2020, 210 million households in India owned a television set, which is a 6.9% increase from 2018, when there were 197 million TV homes. Hence, the rise in demand for television sets will support the growth of the market. Major companies in the television broadcasting market include AT&T Inc., Charter Communications Inc., CBS Corporation, Twenty-First Century Fox Inc., Liberty Global, DISH Network Corporation, Comcast Corporation, Discovery Inc., Bertelsmann SE & Co KGaA, and Sony Corp. Many studios are increasing their budgets for TV shows to produce high-quality content. Since studios now have many platforms to generate revenues, studios are willing to invest in producing high-quality content. For example, Netflix invested about £100million in the TV series The Crown. Thus, the demand for quality content and the availability of multiple a such as video on demand platforms such as Netflix, Hulu, mobile applications, and web portals to generate revenues encouraged studios to produce TV shows with high budgets. North America was the largest region in the television broadcasting market in 2022. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the television broadcasting report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the television broadcasting market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The television broadcasting market includes revenues earned by entities by operating television broadcasting studios and facilities for the programming and transmission of programs to the public. This includes broadcasting images together with sound and producing or transmitting visual programming to affiliated broadcast television stations, which in turn broadcast the programs to the public on a predetermined schedule. Programming may originate in their own studio, from an affiliated network, or from external sources. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The television broadcasting market research report is one of a series of new reports from The Business Research Company that provides television broadcasting market statistics, including television broadcasting industry global market size, regional shares, competitors with a television broadcasting market share, detailed television broadcasting market segments, market trends and opportunities, and any further data you may need to thrive in the television broadcasting industry. This television broadcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A television station refers to a kind of broadcast station that sends audio and typically video to television receivers in a specific location. The main types of broadcasters in television stations are public and commercial. Commercial broadcasting refers to the broadcasting of television programs and radio programming by privately owned corporate media. The different platforms include digital terrestrial broadcast, satellite broadcast, cable television broadcasting services, internet protocol television (IPTV), over-the-top television (OTT), and involve various revenue models such as subscription, pay-per-view, on-demand, advertisement. The global television station market is segmented - 1) By Broadcaster Type: Public, Commercial 2) By Platform: Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), Over-the-top Television (OTT) 3) By Revenue Model: Subscription, Pay-per View, On Demand, Advertisement The global television station market size will grow from $123.99 billion in 2022 to $131.99 billion in 2023 at a compound annual growth rate (CAGR) of 6.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global television station is expected to grow to $163.76 billion in 2027 at a CAGR of 5.5%. Increasing demand for high-definition content and advertisement is the key factor driving the growth of the global television station market. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers choose high-quality videos and content. Besides this, businesses concentrate on raising sales by ads as television is the most influential outlet for targeting a wider audience and future clients. According to the latest figures from the Regular Media Survey, television advertisement sales rose by 7.1%. One of the innovative firms, iSpot, is placing a TV banner in another domain: the potential to target and monitor advertiser-defined audience segments across the TV ecosystem as a whole. Therefore, the Increasing demand for high-definition content and advertisement is expected to drive the television station market growth. Major players in the television station market are A&E Television Networks, AT & T, Inc., British Broadcasting Corporation, CBS Interactive, Comcast Corporation, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Canadian Broadcasting Corporation, and RTL Group. The lack of unified broadcasting and content regulations is a key factor hampering the growth of the television station market. Indian television broadcasters are to bring the Indian Telecom Regulatory Authority (TRAI) to litigation for repeated adjustments and abuse of techniques in its updated regulatory policy. TRAI reduced the discount on bouquets on TV channels to 33%, while also lowering the overall retail price (MRP) of channels in those bouquets to Rs 12 from Rs 19. Broadcasters argue that there is no sound foundation for TRAI's argument that so-called subscription service rates are intangible because of the bouquet discounts. Only the representative of Viacom18 met with officials at TRAI but they are not happy with the new rules. TRAI had announced the prices would be determined by market forces, but even in 2020, TRAI's reported position is nowhere in perspective. Therefore, the frequent changes in TRAI have created regulatory uncertainty among stakeholders and have adversely impacted the television station market growth. The emergence of newer technologies is a key trend in the television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee Guidelines, which specifies precisely how TV signals are transmitted and interpreted. ATSC 3.0's key benefit is picture quality, including high dynamic range (HDR), wide color gamut (WCG), and high frame rate (HFR). In addition to the image and audio enhancements, ATSC 3.0 also helps you to watch video transmitted on handheld devices such as phones and tablets as well as in cars. Samsung revealed it would support ATSC 3.0 in 13 of its 8 K TVs in 2020, while LG will follow the standard in six of its OLED sets. In 2020, a company called BitRouter has developed an ATSC 3.0 set-top box that can connect to TVs via HDMI. In August 2022, Nexstar Media Group, a US-based TV station owner acquired a majority stake (75%) in CW network for an undisclosed amount. The acquisition would provide diverse content aspirations to the company. CW network is a US-based commercial broadcast network. Western Europe was the largest region in the content streaming market in 2022. Eastern Europe is expected to be the fastest-growing region in the global television station market during the forecast period. The regions covered in the glolbal television station market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the television station market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The television station market includes revenues earned by entities from broadcasting visual programs by television to the public, except cable and other pay television services. A TV station is a business, organization or other enterprise, such as an independent TV operator, that transmits content over terrestrial TV. A television transmission may take place via analog TV signals or, more recently, via digital TV signals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The television station market research report is one of a series of new reports from The Business Research Company that provides television station market statistics, including television station industry global market size, regional shares, competitors with a television station market share, detailed television station market segments, market trends and opportunities, and any further data you may need to thrive in the television station industry. This television station market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Internet Protocol Television (IPTV) is the network architecture, equipment and technology, middleware, and software platform used to deliver real-time standard or high-definition television (HDTV) signals over a Managed Communications Service Provider (CSP) network. The main types of IPTV are video IPTV and non-video IPTV. Video IPTV refers to the delivery of media content, videos, or live television through an IP network. IPTV will either be using the public internet, a private local area network, or a wide area network. The different applications include linear television, nonlinear television and is used in small & medium enterprise, large enterprise, residential customers The global IPTV market is segmented - 1) By Type: Video IPTV, Non-Video IPTV 2) By End-User: Small & Medium Enterprise, Large Enterprise, Residential Customers 3) By Application: Linear Television, Nonlinear Television The global IPTV market size will grow from $118.67 billion in 2022 to $138.81 billion in 2023 at a compound annual growth rate (CAGR) of 17.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global IPTV market is expected to grow to $259.97 billion in 2027 at a CAGR of 17.0%. The growing preference for video-on-demand (VoD) service is a key factor driving the growth of the internet protocol television IPTV market. Video on Demand (VOD) is one of the innovative features that Internet Protocol TV offers. VoD provides consumers with a range of available videos to choose from. The video is transmitted via the real-time Streaming Protocol. In recent years, VoD has gained tremendous popularity, this has resulted in higher smart TV adoption rates. For instance, in 2021, Netflix was the largest paid video streaming platform with 195 million subscribers globally. Therefore, the growing preference for video-on-demand services is expected to drive the growth of internet protocol television IPTV market. Major players in the IPTV market are Verizon Communications Inc., Huawei Technologies Co. Ltd., AT&T Inc., Deutsche Telekom AG, Akamai Technologies, Cisco Systems, Inc., Ericsson AB, ARRIS International PLC., Moftak Solutions, and Sterlitetech. The stringent regulatory norms and low content availability is key factor hampering the growth of the Internet Protocol Television IPTV market. Countries have various regulatory frameworks for the quality of video transmission. Regulators have agreed in some jurisdictions that IPTV providers will be subject to the same content regulation levied on paying television providers. For instance, IPTV providers in Singapore are subject to the programming code levied on paying television providers. IPTV operators using fixed networks in many European countries such as Belgium, France, Sweden, and the UK are subject to must-carry regulations that require cable or satellite providers to retransmit local over-the-air television stations signals. Therefore, the stringent regulatory norms and low content availability is expected to limit the growth of the IPTV market. A key trend in the IPTV industry is the rising demand for fiber-to-the-home (FTTH) connections. Owing to the limitless bandwidth and transmission capacity of optical fiber, FTTH is well suited for IPTV. FTTH offers a fixed access network to provide broadband high-speed, resulting in an improved user experience. For instance, in June 2022, Airtel launched its Xstream fiber to the home services in remote areas such as Ladakh and Andaman and Nicobar Islands. Therefore, the service providers are now gradually providing premium content through FTTH to ensure a better user experience. In September 2021, Uniguest, a US-based digital engagement technology provider acquired UCView for an undisclosed amount. Through this acquisition, UCView will be incorporated into Tripleplay, Uniguest's digital signage, and IPTV brand and will continue to serve clients in enterprises, education, retail, stadiums, and other areas. UCView is a US-based company that focuses on digital signage and IPTV. Asia-Pacific was the largest region in the IPTV market in 2022. Middle East is expected to be the fastest-growing region in the global IPTV market share during the forecast period. The regions covered in the global IPTV market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the IPTV market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The internet protocol television market includes revenues earned by entities by providing services like transmitting and broadcasting television programs through the Internet using the Internet Protocol (IP). IPTV provides the user with innovative features to improve user experience compared to conventional TV broadcasting such as radio, satellite and/or cable TV. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The IPTV market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The internet protocol television IPTV market research report is one of a series of new reports from The Business Research Company that provides internet protocol television market statistics, including internet protocol television industry global market size, regional shares, competitors with a internet protocol television market share, detailed internet protocol television market segments, market trends and opportunities, and any further data you may need to thrive in the internet protocol television industry. This internet protocol television market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Television advertising is the process of creating and broadcasting commercials on television to promote a product or service. Advertising exposes that brand to more audience initially than online advertising. TV advertising drives all other forms of promotion. The main service types of TV advertising are terrestrial, multichannel, and online. Multi-channel advertising refers to the distribution of marketing messages through multiple media channels such as email, social media, print, mobile, display ads, and television. The services are delivered through various platforms such as cable television and satellite television and are broadcast through advertisements and subscriptions. The different time slots include 20 seconds, 60 seconds, and more than 60 seconds. The global TV advertising market is segmented - 1) By Service Type: Terrestrial, Multichannel, Online 2) By delivery platform: Cable Television, Satellite Television 3) By Broadcasting services: Advertisement, Subscription 4) By Time slot: 20 seconds, 60 seconds, More than 60 seconds The global TV advertising market size will grow from $122.04 billion in 2022 to $129.78 billion in 2023 at a compound annual growth rate (CAGR) of 6.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global TV advertising is expected to grow to $160.38 billion in 2027 at a CAGR of 5.4%. The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable. For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and are 100% viewed by the subscriber. These advertisements are known as Subscription-Supported Video-on-Demand Services. When such ads are viewed by the audience, they reinforce the brand's message. The total OTT ad spending amount for 2020 was $990 million. An increase is expected in the forecast period, culminating in the $2.373 billion projected OTT ad spending in 2025, indicating that advertising on streaming services is rapidly expanding. Thus, the increased use of over-the-top (OTT) media services is driving the market for TV advertising. Major players in the TV advertising market are CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network and Vivendi SA. The lack of assurance that the advertisement will be viewed and effective is the major obstacle for the TV advertising market. Numerous individuals change the channel when an advertisement comes up during the show break. Additionally, individuals these days use smartphones during advertisements until their show returns, which results in less consideration given towards the promotions. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. Thus, such factors restrict the TV advertising market growth. Programmatic TV advertising is becoming increasingly popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements automatically by leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads as a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded reach of ads as utilization patterns have changed among crowds. Programmatic advertising is associated with programmatic TV sets, which allow the audience to watch OTT platforms on TV. For instance, when a person is watching a movie or show on a programmatic TV set, an ad appears in the video player itself. These ads are called in-stream ads and can run as many times as an organizer wants, thus causing an increase in reach towards the target audience. Red Ventures, a marketing and advertising firm based in the United States, paid $500 million to Viacom for CNET Media Group in September 2020. This deal will help Red Ventures grow its personalized consumer experience and expand into consumer technology and gaming by securing network websites, which will include CNET, GameSpot, and ZDNet. CNET Media Group is a leading US-based online media company under ViacomCBS, which is a US-based mass media company formed by the merging of CBS Corporation and Viacom. North America was the largest region in the TV advertising market in 2022. Western Europe was the second largest region in the global TV advertising market. The regions covered in the global TV advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the TV advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The TV advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in television. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The TV advertising market research report is one of a series of new reports from The Business Research Company that provides TV advertising market statistics, including TV advertising industry global market size, regional shares, competitors with a TV advertising market share, detailed TV advertising market segments, market trends and opportunities, and any further data you may need to thrive in the TV advertising industry. This TV advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A television refers to a visual image and sound transmission system replicated on screens, primarily used to broadcast entertainment, data, and education programs. The main product types of television are smart and traditional. A smart TV is a digital television that functions as an Internet-connected, storage-aware computer designed for entertainment. Televisions are available in various technologies such as LCD, LED, OLED, QLED and in different screen sizes from below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches and above 65 inches. Televisions are used by residential, commercial, and other end users. The global televisions market is segmented - 1) By Product Type: Smart, Traditional 2) By End-User: Residential, Commercial, Other End-Users 3) By Technology: LCD, LED, OLED, QLED 4) By Screen Size: Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches The global televisions market size will grow from $82.2 billion in 2022 to $84.56 billion in 2023 at a compound annual growth rate (CAGR) of 2.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global televisions is expected to grow to $94.38 billion in 2027 at a CAGR of 2.8%. The rise in disposable incomes was a major driver of the televisions market. The rise in disposable incomes was mainly driven by economic growth and middle-class population growth in developing countries such as China, India and Brazil. According to the World bank, the per capita net disposal income of lower middle-income countries was in between $1,036 and $4,045 and per capita net disposal income of upper middle-income countries was in between $4,046 and $12,535 in 2021. Increased earnings and increased disposable incomes in the emerging markets, contributing to the televisions market growth. Major players in the television market are Samsung, LG, Sony, Hisense, TCL, Philips, Vizio, Toshiba, Skyworth, RCA, and Magnavox. The changes in consumer lifestyles and preferences had a significant impact on the televisions market. With increasing smartphone and internet penetration and advances in social media and digital technologies, consumers shifted from television to new forms of entertainment such as online audio and video streaming services on mobile phones. Television viewership continued to decline, especially among the millennial. As a whole, 18-34-year-olds spent viewing traditional TV (live and time-shifted) in Q1 2020 fell by around 15.3% from 2019. Changes in consumer preferences restricted the demand for televisions. The demand for Ultra HD televisions is increasing rapidly, as they are energy efficient and offer high quality images. Ultra HD televisions include 4K and 8K UHDs that have an aspect ratio of 16:9 or wider, and also present a minimum resolution of 3840x2160 pixels. The transition from traditional CRT and LCD TVs to ultra-HD TVs has been fast owing to brisk pace in technological advances. For instance, in June 2020, according to TVB-Europe, an England-based online television service, over half of 18-24-year-old say they spend more time watching video-sharing platforms than broadcast TV. In many developed countries such as US and the UK,34% of global households had smart TVs by the end of 2020 and sales increased by 7.4% in 2020 and expected to reach majority by 2026. In July 2021, Blaupunkt, a Germany-based audio tech company, launched a line of smart LED TVs in India in collaboration with a local contract manufacturer, Super Plastronics Pvt Ltd. (SPPL). The Blaupunkt smart televisions will be available exclusively on Flipkart in 32-inch, 42-inch, 43-inch, and 55-inch screen sizes. Super Plastronics Pvt. Ltd. is an Indian TV manufacturing company. Asia-Pacific was the largest region in the television market in 2022. North America was the second-largest region in the global television market share. The regions covered in the global television market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the television market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The television market consists of sales of smart TV, liquid crystal display (LCD), light-emitting diode (LED), cathode ray tube (CRT), and other televisions. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The televisions market research report is one of a series of new reports from The Business Research Company that provides televisions market statistics, including televisions industry global market size, regional shares, competitors with a televisions market share, detailed televisions market segments, market trends and opportunities, and any further data you may need to thrive in the televisions industry. This televisions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital rights management (DRM) is a method of protecting digital media copyrights. This approach includes the use of technologies that limit the copying and use of copyrighted works and proprietary software. Digital rights management allows authors, movie professionals, musicians, and other creators to prevent unauthorized use of their content. The main applications of digital rights management are mobile content, video on demand, mobile gaming, eBooks, and others. Mobile content digital rights management refers to the collective methods and technologies which provide safe distribution of content and media on mobile devices. It offers approaches for mobile content creators to implement policies, limitations, and protection against duplication on mobile devices. The end users of digital rights management include SMEs and large enterprises. Digital rights management is used by industries such as healthcare, music, education, BFSI, legal/law, printing and publication, software, television and film, and others through on-premise and cloud deployment modes. The digital rights management market research report is one of a series of new reports from The Business Research Company that provides digital rights management market statistics, including digital rights management industry global market size, regional shares, competitors with a digital rights management market share, detailed digital rights management market segments, market trends and opportunities, and any further data you may need to thrive in the digital rights management industry. This digital rights management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global digital rights management market size will grow from $4.47 billion in 2022 to $5.21 billion in 2023 at a compound annual growth rate (CAGR) of 16.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global digital rights management is expected to grow to $9.85 billion in 2027 at a CAGR of 17.3%. Increasing security concerns have contributed to the growth of the digital rights management market. The extensive use of PCs and laptops has led to an increase in the number of hackers who intrude into corporate and government networks to access and steal critical information for monetary and business gains. Additionally, corporations are looking for a real-time approach to business data along with transmitting and storing data across mobile devices, the cloud, universal serial bus (USB), and disks. For instance, according to the InfoSecurity reports, ransomware damages are expected to exceed $30 billion globally in 2023. This number is still set to rise as cyberattacks are becoming more complex and difficult to detect. Digital rights management is also used by healthcare organizations and financial services firms to ensure compliance with data privacy and protection standards such as HIPAA (Health Insurance Portability and Accountability) and Gramm-Leach-Bliley Act (GLB Act or GLBA). Hence, the rise in security concerns is expected to create avenues for market growth in the digital rights management market. Major players in the digital rights management market are Adobe Systems, Apple Inc., Dell EMC Corporation, Oracle Corporation, Microsoft Corporation, Fasoo Inc., Seclore Technology, Sony Corporation, Verisign Inc., Hewlett-Packard, Vera Security Inc., Vitrium Systems Inc., Nextlabs Inc., Intertrust Technologies Corporation, and Vobile Inc. The advancements in data security technologies are gaining popularity in the digital rights management market. Digital rights management permits publishers or authors to regulate what paying users can do with their works. Technological advancements such as deceptive network technology and the adoption of end-to-end encryption further secure sensitive data from cyber-attacks. For instance, in February 2021, RAIR Technologies Inc., launched a decentralized digital rights management platform, built to power digital scarcity for creators. In September 2021, Hewlett Packard Enterprise, a US-based edge-to-cloud company, acquired Zerto, a production leader in cloud data management and security, for a deal value of $374 million. This acquisition positions the HPE GreenLake edge-to-cloud platform in the high-growth data protection market with a proven solution and further propels HPE’s storage business into a cloud-native, software-defined data services business. Zerto is a US-based industry leader in cloud data management and protection. North America was the largest region in the digital rights management market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital rights management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the Digital Rights Management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The digital rights management market includes revenues earned by entities by providing services such as software licenses and keys, user authentication and IP authentication protocols, proxy servers, virtual private networks (VPNs), regional restriction or geoblocking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.