Television Station Global Market Report 2022 – By Broadcaster Type (Public, Commercial), By Platform (Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), Over-the-top Television (OTT)), By Revenue Model (Subscription, Pay-per View, On Demand, Advertisement) – Market Size, Trends, And Global Forecast 2022-2026

Starting Price : $4000.00 | Pages : 175 | Published : February 2022 | SKU CODE : 7425 | Delivery Time: 2-3 business days | Format :


The television station market consists of sales of television stations and related services. A TV station is a business, organization or another enterprise, such as an independent TV operator, that transmits content over terrestrial TV. A television transmission may take place via analog TV signals or, more recently, via digital TV signals.

The main types of broadcasters in television stations are public and commercial. Commercial broadcasting refers to the broadcasting of television programs and radio programming by privately owned corporate media. The different platforms include digital terrestrial broadcast, satellite broadcast, cable television broadcasting services, internet protocol television (IPTV), over-the-top television (OTT), and involve various revenue models such as subscription, pay-per-view, on-demand, advertisement.

The global television station market size is expected to grow from $113.55 billion in 2021 to $122.39 billion in 2022 at a compound annual growth rate (CAGR) of 7.8%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $157.57 billion in 2026 at a CAGR of 6.5%.

Increasing demand for high-definition content and advertisement is the key factor driving the growth of the global television station market. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers choose high-quality videos and content. Besides this, businesses concentrate on raising sales by ads as television is the most influential outlet for targeting a wider audience and future clients. According to the latest figures from the Regular Media Survey, television advertisement sales rose by 7.1%. One of the innovative firms, iSpot, is placing a TV banner in another domain: the potential to target and monitor advertiser-defined audience segments across the TV ecosystem as a whole. Therefore, the Increasing demand for high-definition content and advertisement is expected to drive the growth of the TV station market.

The lack of unified broadcasting and content regulations is a key factor hampering the growth of the television station market. Indian television broadcasters are to bring the Indian Telecom Regulatory Authority (TRAI) to litigation for repeated adjustments and abuse of techniques in its updated regulatory policy. TRAI reduced the discount on bouquets on TV channels to 33%, while also lowering the overall retail price (MRP) of channels in those bouquets to Rs 12 from Rs 19. Broadcasters argue that there is no sound foundation for TRAI's argument that so-called subscription service rates are intangible because of the bouquet discounts. Only the representative of Viacom18 met with officials at TRAI but they are not happy with the new rules. TRAI had announced the prices would be determined by market forces, but even in 2020, TRAI's reported position is nowhere in perspective. Therefore, the frequent changes in TRAI have created regulatory uncertainty among stakeholders and have adversely impacted the television station market growth.

The emergence of newer technologies is a key trend in the television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee Guidelines, which specifies precisely how TV signals are transmitted and interpreted. ATSC 3.0's key benefit is picture quality, including high dynamic range (HDR), wide color gamut (WCG), and high frame rate (HFR). In addition to the image and audio enhancements, ATSC 3.0 also helps you to watch video transmitted on handheld devices such as phones and tablets as well as in cars. Samsung revealed it would support ATSC 3.0 in 13 of its 8 K TVs in 2020, while LG will follow the standard in six of its OLED sets. In 2020, a company called BitRouter has developed an ATSC 3.0 set-top box that can connect to TVs via HDMI.

In September 2019, Tegna Inc., a US-based based innovative media company that serves the greater good of our communities acquired Nexstar Media Group for $740 million in cash. The acquisition adds additional markets to the current portfolio of TEGNA's top network affiliates, including four affiliates in key election states. TEGNA currently owns or operates 62 TV stations across 51 markets, covering over 38 percent of U.S. TV households. Nexstar Media Group, a USA-based company, largest TV station operator in the country.

Major players in the television station market are A&E Television Networks, AT & T, Inc., British Broadcasting Corporation, CBS Interactive, Comcast Corporation, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Canadian Broadcasting Corporation, and RTL Group.

Western Europe was the largest region in the content streaming market in 2021. Eastern Europe is expected to be the fastest growing region in the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the television station market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The global television station market is segmented -

1) By Broadcaster Type: Public, Commercial

2) By Platform: Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), Over-The-Top Television (OTT)

3) By Revenue Model: Subscription, Pay-Per-View, On Demand, Advertisement

    Table Of Contents

    1. Executive Summary

    2. Television Station Market Characteristics

    3. Television Station Market Trends And Strategies

    4. Impact Of COVID-19 On Television Station

    5. Television Station Market Size And Growth

    5.1. Global Television Station Historic Market, 2016-2021, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Television Station Forecast Market, 2021-2026F, 2031F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Television Station Market Segmentation

    6.1. Global Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Public

    Commercial

    6.2. Global Television Station Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Digital Terrestrial Broadcast

    Satellite Broadcast

    Cable Television Broadcasting Services

    Internet Protocol Television (IPTV)

    Over-the-top Television (OTT)

    6.3. Global Television Station Market, Segmentation By Revenue Model, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Subscription

    Pay-per View

    On Demand

    Advertisement

    7. Television Station Market Regional And Country Analysis

    7.1. Global Television Station Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    7.2. Global Television Station Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    8. Asia-Pacific Television Station Market  

    8.1. Asia-Pacific Television Station Market Overview  

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    9. China Television Station Market  

    9.1. China Television Station Market Overview  

    9.2. China Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

    10. India Television Station Market  

    10.1. India Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    11. Japan Television Station Market  

    11.1. Japan Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    12. Australia Television Station Market  

    12.1. Australia Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    13. Indonesia Television Station Market  

    13.1. Indonesia Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    14. South Korea Television Station Market  

    14.1. South Korea Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    15. Western Europe Television Station Market  

    15.1. Western Europe Television Station Market Overview

    15.2. Western Europe Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    16. UK Television Station Market  

    16.1. UK Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    17. Germany Television Station Market  

    17.1. Germany Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    18. France Television Station Market  

    18.3. France Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    19. Eastern Europe Television Station Market  

    19.1. Eastern Europe Television Station Market Overview

    19.2. Eastern Europe Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    20. Russia Television Station Market  

    20.1. Russia Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    21. North America Television Station Market  

    21.1. North America Television Station Market Overview

    21.2. North America Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    22. USA Television Station Market  

    22.1. USA Television Station Market Overview

    22.2. USA Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    23. South America Television Station Market  

    23.1. South America Television Station Market Overview

    23.2. South America Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    24. Brazil Television Station Market  

    24.1. Brazil Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    25. Middle East Television Station Market  

    25.1. Middle East Television Station Market Overview

    25.2. Middle East Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    26. Africa Television Station Market  

    26.1. Africa Television Station Market Overview

    26.2. Africa Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    27. Television Station Market Competitive Landscape And Company Profiles

    27.1. Television Station Market Competitive Landscape

    27.2. Television Station Market Company Profiles

    27.2.1. A&E Television Networks

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. AT & T, Inc.

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. British Broadcasting Corporation

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. CBS Interactive

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Comcast Corporation

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Television Station Market

    29. Television Station Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Research Inquiries

    30.4. The Business Research Company

    30.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Table 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
  • Table 3: Global Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 4: Global Television Station Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 5: Global Television Station Market, Segmentation By Revenue Model, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 6: Global Television Station Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 7: Global Television Station Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 8: Asia-Pacific, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 9: China, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 10: India, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 11: Japan, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 12: Australia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 13: Indonesia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 14: South Korea, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 15: Western Europe, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 16: UK, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 17: Germany, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 18: France, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 19: Eastern Europe, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 20: Russia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 21: North America, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 22: USA, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 23: South America, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 24: Brazil, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 25: Middle East, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 26: Africa, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 27: A&E Television Networks Financial Performance
  • Table 28: AT & T, Inc. Financial Performance
  • Table 29: British Broadcasting Corporation Financial Performance
  • Table 30: CBS Interactive Financial Performance
  • Table 31: Comcast Corporation Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Figure 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
  • Figure 3: Global Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 4: Global Television Station Market, Segmentation By Platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 5: Global Television Station Market, Segmentation By Revenue Model, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 6: Global Television Station Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 7: Global Television Station Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 8: Asia-Pacific, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 9: China, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 10: India, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 11: Japan, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 12: Australia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 13: Indonesia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 14: South Korea, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 15: Western Europe, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 16: UK, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 17: Germany, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 18: France, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 19: Eastern Europe, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 20: Russia, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 21: North America, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 22: USA, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 23: South America, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 24: Brazil, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 25: Middle East, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 26: Africa, Television Station Market, Segmentation By Broadcaster Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 27: A&E Television Networks Financial Performance
  • Figure 28: AT & T, Inc. Financial Performance
  • Figure 29: British Broadcasting Corporation Financial Performance
  • Figure 30: CBS Interactive Financial Performance
  • Figure 31: Comcast Corporation Financial Performance
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