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Consumer Electronics ECommerce Global Market Report 2023 – By Product (Video Products, Audio Products, Other Products), By Business Model (Business To Business (B2B), Business To Consumer (B2C)), By Pricing Model (Low Cost Products, Medium Cost Products, High End Products) – Market Size, Trends, And Global Forecast 2023-2032

Starting Price : $4000.00 | Pages : 175 | Published : January 2023 | SKU CODE : r1512 | Delivery Time: 2-3 business days | Format :


The consumer electronics e-commerce refers to businesses, companies, and individuals selling electronic goods that include television, navigation products, digital cameras and accessories, digital camcorders and accessories, e-Reader and others, through online channel.

The main types of consumer electronics are video products, audio products, and other products. Video products refer to an electronic device encased in a single housing that has an integral power supply, is connected to a mains power source, and is designed solely for producing or recording, or both, audio, and video signals, to or from digital or analogue media. The different business models are business to business (B2B) and business to consumer (B2C). The various pricing models involved are low-cost products, medium-cost products, and high-end products.

The consumer electronics e-commerce market research report is one of a series of new reports from The Business Research Company that provides consumer electronics e-commerce market statistics, including consumer electronics e-commerce industry global market size, regional shares, competitors with a consumer electronics e-commerce market share, detailed consumer electronics e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the consumer electronics e-commerce industry. This consumer electronics e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The global consumer electronics e-commerce market size will grow from $539.46 billion in 2022 to $614.98 billion in 2023 at a compound annual growth rate (CAGR) of 14.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global consumer electronics e-commerce market size is expected to grow to $975.27 billion in 2027 at a CAGR of 12.2%.

Consumers are shifting from offline to online shopping, and this factor is the key driving factor in the consumer electronics e-commerce market. Globally, nearly 53% of the global population (more than 4 billion people) is connected to the internet, and nearly all of them (92.6%) go online using their mobile devices. Internet connectivity has presented an opportunity for hassle-free shopping anytime, anywhere. Internet accessibility, mobile technology, and digital innovations are changing consumers' shopping experiences. With customers' trust in buying high-value products, including electronics, on the Internet, the number of online shoppers is skyrocketing. Therefore, with the increased penetration of online shopping in consumers’ lives, the value of the electronics e-commerce market is expected to only rise but not slow down.

The lack of an integrated end-to-end logistics platform for the delivery of electronics purchased online is a key factor challenging the growth of this market. This is because supply is more important than demand, and in developing countries, there is a significant logistical barrier. For instance, in India, there are 6,000 cities and 600,000 villages that account for nearly 70% of the country’s population. Retail e-commerce can deliver to only an estimated 200 cities in India, which means for a major proportion of the population, these services are not available. The logistics performance differs significantly in each country. The differences include local logistics infrastructure, delivery choices, modes of delivery, and warehousing. These pose challenges for businesses keen to expand across borders. Additionally, catering services for same-day and next-day deliveries, along with managing change requests for time slots simultaneously, is another major ongoing logistical challenge for retailers. These factors are therefore hindering the growth of the consumer electronics e-commerce market.

Augmented reality (AR) technology enhances the online shopping experience. Online shoppersty (AR) technology enhances the online shopping experience. Online shoppers' uncertainty about a product they wish to purchase online is solved with AR technology. AR solutions allow customers to visualize products in real-time, from the comfort of their homes. The 3D visualizations via AR provide an opportunity for customers to see how products could look in their space before they commit to purchasing them. They can try different options and choose the best product. It reduces the inconvenience due to the return or exchange of products and saves time and the cost of returns. AR helps online retailers significantly reduce returns by providing a 'try-before-you-buy' digital experience. For example, Augment is an augmented reality tool that allows customers to view a product in real-time. Augment helps customers to rotate and see products so that they can be visualized in a natural setting. Also, customers can change the product colors and finishes.

Amazon.com Inc. signed pacts with the Future Group to sell products from India’s second-largest brick-and-mortar retailer on its online marketplace. According to an exchange filing Monday, Amazon will become the authorized online sales channel for Future Retail Ltd.’s stores, which sell everything from groceries to cosmetics and apparel, among other things. The e-commerce giant will also have a tie-up with Future Consumer Ltd., which makes consumer goods like packaged snacks and household cleaners.

Major players in the consumer electronics e-commerce market are Alibaba, Amazon, JD.com, eBay, Shopify, Rakuten, Walmart, Newegg, Target, and Flipkart.

North America was the largest region in the consumer electronics e-commerce market in 2022. Asia-Pacific was the second largest region in the global consumer electronics e-commerce market. The regions covered in the global consumer electronics e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the consumer electronics e-commerce market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.

The consumer electronics e-commerce market includes revenues earned by entities by computers, laptops, smartphones, TV sets, tablets, game consoles, speakers and headphones, wearables, digital cameras, and VR (Virtual Reality) & AR (Augmented Reality) devices. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The global consumer electronics e-commerce market is segmented -

1) By Product: Video Products, Audio Products, Other Products

2) By Business Model: Business To Business (B2B), Business To Consumer (B2C)

3) By Pricing Model: Low Cost Products, Medium Cost Products, High End Products

    Table Of Contents

    1. Executive Summary

    2. Consumer Electronics e-Commerce Market Characteristics

    3. Consumer Electronics e-Commerce Market Trends And Strategies

    4. Consumer Electronics e-Commerce Market – Macro Economic Scenario

    4.1 COVID-19 Impact On Consumer Electronics e-Commerce Market

    4.2 Ukraine-Russia War Impact On Consumer Electronics e-Commerce Market

    4.3 Impact Of High Inflation On Consumer Electronics e-Commerce Market

    5. Consumer Electronics e-Commerce Market Size And Growth

    5.1. Global Consumer Electronics e-Commerce Historic Market, 2017-2022, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Consumer Electronics e-Commerce Forecast Market, 2022-2027F, 2032F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Consumer Electronics e-Commerce Market Segmentation

    6.1. Global Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Video Products

    Audio Products

    Other Products

    6.2. Global Consumer Electronics e-Commerce Market, Segmentation By Business Model, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Business to Business (B2B)

    Business to Consumer (B2C)

    6.3. Global Consumer Electronics e-Commerce Market, Segmentation By Pricing Model, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Low Cost Products

    Medium Cost Products

    High End Products

    7. Consumer Electronics e-Commerce Market Regional And Country Analysis

    7.1. Global Consumer Electronics e-Commerce Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    7.2. Global Consumer Electronics e-Commerce Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    8. Asia-Pacific Consumer Electronics e-Commerce Market

    8.1. Asia-Pacific Consumer Electronics e-Commerce Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    9. China Consumer Electronics e-Commerce Market

    9.1. China Consumer Electronics e-Commerce Market Overview

    9.2. China Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

    10. India Consumer Electronics e-Commerce Market

    10.1. India Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    11. Japan Consumer Electronics e-Commerce Market

    11.1. Japan Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    12. Australia Consumer Electronics e-Commerce Market

    12.1. Australia Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    13. Indonesia Consumer Electronics e-Commerce Market

    13.1. Indonesia Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    14. South Korea Consumer Electronics e-Commerce Market

    14.1. South Korea Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    15. Western Europe Consumer Electronics e-Commerce Market

    15.1. Western Europe Consumer Electronics e-Commerce Market Overview

    15.2. Western Europe Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    16. UK Consumer Electronics e-Commerce Market

    16.1. UK Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    17. Germany Consumer Electronics e-Commerce Market

    17.1. Germany Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    18. France Consumer Electronics e-Commerce Market

    18.3. France Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    19. Eastern Europe Consumer Electronics e-Commerce Market

    19.1. Eastern Europe Consumer Electronics e-Commerce Market Overview

    19.2. Eastern Europe Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20. Russia Consumer Electronics e-Commerce Market

    20.1. Russia Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    21. North America Consumer Electronics e-Commerce Market

    21.1. North America Consumer Electronics e-Commerce Market Overview

    21.2. North America Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    22. USA Consumer Electronics e-Commerce Market

    22.1. USA Consumer Electronics e-Commerce Market Overview

    22.2. USA Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    23. South America Consumer Electronics e-Commerce Market

    23.1. South America Consumer Electronics e-Commerce Market Overview

    23.2. South America Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    24. Brazil Consumer Electronics e-Commerce Market

    24.1. Brazil Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    25. Middle East Consumer Electronics e-Commerce Market

    25.1. Middle East Consumer Electronics e-Commerce Market Overview

    25.2. Middle East Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    26. Africa Consumer Electronics e-Commerce Market

    26.1. Africa Consumer Electronics e-Commerce Market Overview

    26.2. Africa Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    27. Consumer Electronics e-Commerce Market Competitive Landscape And Company Profiles

    27.1. Consumer Electronics e-Commerce Market Competitive Landscape

    27.2. Consumer Electronics e-Commerce Market Company Profiles

    27.2.1. Alibaba

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Amazon

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. JD.com

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. eBay

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Shopify

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    28. Key Mergers And Acquisitions In The Consumer Electronics e-Commerce Market

    29. Consumer Electronics e-Commerce Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Table 3: Global Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 4: Global Consumer Electronics e-Commerce Market, Segmentation By Business Model, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 5: Global Consumer Electronics e-Commerce Market, Segmentation By Pricing Model, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 6: Global Consumer Electronics e-Commerce Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 7: Global Consumer Electronics e-Commerce Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 8: Asia-Pacific, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 9: China, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 10: India, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 11: Japan, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 12: Australia, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 13: Indonesia, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 14: South Korea, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 15: Western Europe, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 16: UK, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 17: Germany, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 18: France, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 19: Eastern Europe, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 20: Russia, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 21: North America, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 22: USA, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 23: South America, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 24: Brazil, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 25: Middle East, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 26: Africa, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 27: Alibaba Financial Performance
  • Table 28: Amazon Financial Performance
  • Table 29: JD.com Financial Performance
  • Table 30: eBay Financial Performance
  • Table 31: Shopify Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Figure 3: Global Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 4: Global Consumer Electronics e-Commerce Market, Segmentation By Business Model, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 5: Global Consumer Electronics e-Commerce Market, Segmentation By Pricing Model, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 6: Global Consumer Electronics e-Commerce Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 7: Global Consumer Electronics e-Commerce Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 8: Asia-Pacific, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 9: China, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 10: India, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 11: Japan, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 12: Australia, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 13: Indonesia, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 14: South Korea, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 15: Western Europe, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 16: UK, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 17: Germany, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 18: France, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 19: Eastern Europe, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 20: Russia, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 21: North America, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 22: USA, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 23: South America, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 24: Brazil, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 25: Middle East, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 26: Africa, Consumer Electronics e-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 27: Alibaba Financial Performance
  • Figure 28: Amazon Financial Performance
  • Figure 29: JD.com Financial Performance
  • Figure 30: eBay Financial Performance
  • Figure 31: Shopify Financial Performance
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